Overall Responsibilities:
- Prospect for new business in assigned territory and/or account list.
- Prospect for, sell and provide advertising and marketing services to businesses in person and by telephone.
- Prepare advertising for input through the advertising/production system.
Specific Responsibilities:
- Generate revenue for retail (ROP), preprints, specialty publications, internet and digital solutions to meet departmental goals.
- Prospect for new business in assigned territory and/or account list.
- Inform customers of market research data, survey information, and market coverage, while discussing benefits of newspaper advertising, effective use of color and other TH media products.
- Prepare presentations for current and potential advertising customers; utilizing daily paper, inserts, specialty publications, special features and promotions, also including speculative ads from the art department.
- Assist customers in copywriting, graphics, layouts, co-op plans and budgeting.
- Ensure that all advertising is published in accordance with the company's established rates, contracts, policies and standards of acceptance.
- Prepare, read and correct within deadlines all insertion tickets, pre-press orders, photo requests, and proofs.
- Accurate input of advertising information for accounts and record specific data in ATEX/(CRM System).
- Follow Woodward Communications credit policies and manage aging reports.
- Maintain current and complete advertiser information on all assigned accounts.
- Maintain a customer comes first" environment with pro-active commitment to internal and external customer service.
- Suggest and initiate, as appropriate, new methods and procedures to enhance efficient operation of the department, newspaper and other related products.
- Submit weekly Flash/1:1 reports in a timely manner.
- Active participation in all aspects of the Great Game of Business.
- Other job-related duties as assigned by supervisor.
QUALIFICATIONS
Behavior: Ability to perform within time constraints. Self-motivated and resourceful. Able to assume responsibility with little supervision. Present a positive image of TH Media to the public. Appropriate dress and discretion. Preserves confidentiality of customers, advertisers and the company. Maintain a valid driver's license.
Skills: Logical and creative. Listen and interpret verbal and non-verbal language. Analyze information, handling sales objections, and communicate effectively and persuasively both in writing and orally. Demonstrate English and spelling skills effectively. The ability to multi-task, adept at layout and copywriting, time management and handling details.
Knowledge: College degree or equivalent successful career track with a minimum of one year in advertising, marketing or business.
Skills Required
- Minimum of one year experience in advertising, marketing, or business
- College degree or equivalent successful career track
- Valid driver's license
- Self-motivated and resourceful; able to assume responsibility with little supervision
- Maintain customer confidentiality and present a positive public image
- Strong written and oral communication skills, including English and spelling proficiency
- Ability to prospect, sell, handle objections and generate revenue
- Copywriting, graphics and layout skills
- Time management, multitasking and attention to detail
- Experience entering advertising information and records in ATEX/CRM systems
- Ability to prepare and proof insertion tickets, pre-press orders, photo requests, and proofs within deadlines
What We Do
As a growing employee-owned company of diversified and innovative businesses, we deliver customer value through our people, portfolio, pace and planning. WCI works continuously to uncover new ways to serve our customers, clients and communities. The employee owners of Woodward Communications, Inc. are honored to provide news, entertainment, shopping, marketing communications and business media to the great people living and working in the communities we serve. We're also committed to delivering diversified business services to customers all over the globe.
