About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WEAU:
WEAU 13 News serves western Wisconsin with a mission of keeping communities safe and informed. The La Crosse Bureau plays a key role in covering the Coulee Region and surrounding communities, delivering strong local journalism across broadcast, digital, and social platforms.
Job Summary/Description:
WEAU is hiring a dynamic, deadline-driven Multimedia Journalist based in our La Crosse Bureau. This position is for a journalist who can operate independently, generate daily story ideas, and build the relationships needed to own coverage in the La Crosse area. You’ll produce accurate, viewer-focused reporting for our newscasts and digital platforms, with an emphasis on trust, transparency, and fairness.
Duties/Responsibilities include (but are not limited to):
• Enterprise, pitch, and develop original story ideas focused on the La Crosse area and aligned with WEAU editorial priorities.
• Report, shoot and edit videos for daily newscasts, digital platforms, and social media.
• Write clear, accurate, engaging scripts for broadcast and digital in AP style.
• Perform as a strong live reporter for breaking news and planned coverage.
• Cultivate and maintain community contacts, including public safety, local government, schools, health care, and business leaders.
• Track community conversation and emerging issues (online and offline) to generate story ideas and stay ahead of competitors.
• Conduct interviews, verify information, and follow ethical newsgathering and newsroom standards.
• Publish stories, video, and updates to the website and social platforms with audience-first framing.
• Collaborate with newsroom leaders and producers to ensure accuracy, context, and fairness.
• Maintain and operate station equipment, including cameras, lighting, microphones, and editing tools.
• Monitor scanners and respond quickly to breaking news, often working solo in the field.
• Balance breaking news, daily coverage, and longer-term enterprise reporting through strong organization and time management.
• Produce newscasts as needed.
This role requires working in all weather conditions, carrying equipment, driving to assignments, and adapting quickly to breaking news. Evening, weekend, and holiday shifts may be required.
Qualifications/Requirements:
• Bachelor’s degree in journalism, communications, or related field (or equivalent experience).
• Strong writing, shooting, and editing skills.
• Proven ability to work independently, make sound editorial decisions, and meet multiple deadlines.
• Comfortable with live reporting and on-camera presentation.
• Strong news judgment and commitment to accuracy, verification, and ethics.
• Proficiency with editing software.
• Valid driver’s license and clean driving record.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WEAU-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor's degree in journalism, communications, or related field (or equivalent experience)
- Strong writing, shooting, and video editing skills
- Proficiency with editing software
- Comfortable with live reporting and on-camera presentation
- Proven ability to work independently and meet multiple deadlines
- Strong news judgment, accuracy, verification, and adherence to newsroom ethics
- Ability to operate and maintain station equipment including cameras, lighting, microphones, and editing tools
- Valid driver's license and clean driving record
- Willingness to work evenings, weekends, holidays, in all weather, and drive to assignments
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
