MULTIMEDIA DESIGNER - POWERNATION (GRAY MEDIA GROUP)

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About PowerNation:

PowerNation Studios is a full-service marketing and media company specializing in automotive enthusiast content in Franklin, TN. PowerNation Studios produces America's #1 automotive how-to television franchise, PowerNation, currently producing popular shows: Engine Power, Music City Trucks, Blacktop Speed Shop, and Dirt & Trails. PowerNation Studios' "PowerNation" reaches millions of enthusiasts each week by broadcasting on local Gray Media affiliate TV stations, and digital distribution of the PowerNation channel, available for free on all major CTV platforms and is supported by over 7.3 million social followers. PowerNation Studios is a wholly-owned subsidiary of Gray Media Inc. For more information, visit www.gray.tv.

Job Summary/Description:

Do you have a talent for turning marketing goals into compelling visual stories? We are looking for a creative Multimedia Designer to join the marketing team for PowerNation Studios. This role is built for a designer who excels at graphic design and motion graphics, creating assets that resonate across digital, social, and streaming platforms. If you are a collaborative professional who thrives in a fast-paced environment and can manage multiple high-priority projects concurrently, we would like to hear from you.

Duties/Responsibilities include, but are not limited to: 

What You’ll Do:
• Elevate brand styling: Take the established visual identities of the PowerNation and Circle brands to the next level by enhancing the look and feel of social media posts, YouTube thumbnails, and sales materials.
• Manage concurrent projects: Navigate a high-volume workflow, balancing multiple design projects simultaneously without missing a beat.
• Develop creative brand assets: Design and execute high-impact visual concepts for digital, social media, YouTube, and FAST channels.
• Design for digital platforms: Build graphic assets tailored specifically for mobile, web, and streaming environments, ensuring brand consistency across all digital touchpoints.
• Collaborate with the team: Work closely with the Marketing Manager and the broader marketing team to support daily initiatives, sales efforts, and digital campaigns. These duties could include but are not limited to: thumbnails (YouTube and Various Streaming Platforms), social posts, Video Design, Graphic Design (print, posters, handouts, emails), Car Concepts including paint schemes or wrap designs.
• Maintain design standards: Ensure all visual content remains professional, high-quality, and aligned with the unique identities of our brands.

Qualifications/Requirements:

What You Bring:
• Exceptional organization and time management: You have a proven ability to stay organized and meet tight deadlines while juggling multiple projects in a fast-paced setting.
• Strong design portfolio: Proven experience in graphic design and motion graphics, with a specific focus on elevating digital and social media content.
• Eye for digital trends: A deep understanding of what makes a YouTube thumbnail click-worthy and a social post thumb-stopping.
• Proficiency in Adobe Creative Cloud: Expert-level knowledge of After Effects, Premiere, Photoshop, and Illustrator.
• Digital-first mindset: A clear understanding of how to optimize design for various digital platforms, streaming services, and sales collateral.
• Versatility and adaptability: The ability to design for diverse subject matter, from automotive builds to country music lifestyle content.

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

Powernation-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.