Multimedia Content Writer

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Thought Leadership team at Workday is a forward-thinking group dedicated to establishing the company as a leading voice in the future of work and AI. We strive to achieve this by creating impactful content that analyzes emerging trends, influences industry perspectives, and positions Workday executives as trusted thought leaders. Our work directly impacts brand awareness and demand generation efforts across key markets.

About the Role

We are seeking a Multimedia Content Writer to join our growing Thought Leadership team. In this role, you will be responsible for crafting compelling narratives that bring our thought leadership to life across various multimedia formats. You will be a master storyteller with a keen understanding of how to engage audiences through different mediums, from video scripts and podcasts to keynote presentations and social media content.

About You

Responsibilities:

• Copywriting: Develop engaging and informative scripts for a variety of multimedia formats, including videos, podcasts, live broadcast programming, keynotes, blogs, eMagazines, and animated explainers.

• Narrative Development: Craft compelling narratives that effectively communicate Workday's thought leadership, key messages, and value propositions while ensuring clarity and audience engagement.

• Adaptability: Adapt writing style and tone to suit different formats, target audiences, and subject matter.

• Collaboration: Partner with executive communications, content marketing, subject matter experts, and presenters/speakers to capture their expertise and perspectives accurately.

• Content Alignment: Collaborate closely with the Newsroom Team to identify relevant topics, key messaging, and industry trends, ensuring consistent messaging and audience engagement across all platforms.

• Research: Review industry trends, competitor activities, and audience interests to inform script development.

Basic Qualifications:

• 3+ years of experience in copywriting for multimedia, content marketing, or a related field.

• 3+ years B2B tech experience

• Proven ability to write clear, concise, and engaging content for various formats, including live broadcast or TV.

• Strong understanding of storytelling principles and narrative structure.

• Experience with video and audio production workflows.

Other Qualifications:

• Bachelor's degree in journalism, communications, film studies, or a related field

• Excellent communication, collaboration, and interpersonal skills.

• Ability to work independently and as part of a team.

• Portfolio of previous copywriting work is a plus.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $106,200 USD - $159,400 USD

Additional US Location(s) Base Pay Range: $91,700 USD - $159,400 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!