Who we’re looking for / The role
If you:
Enjoy the challenge of growing an insurgent consumer brand in the competitive and crowded retail environment
Are detailed in execution to drive both sell-in and sell-out, but also able to think and plan strategically, including annual business planning with retailers
Are always on the lookout for sales / trade marketing opportunities
Can untap retailers by identifying new opportunities, developing, defining, negotiating and nurturing strong business relationships with key distributors
Have an experimental and analytical mind, and like to be able to test and learn various promotional and trade activities so as to drive the highest ROI.
This role serves as a key member of our largest sales drivers. You’ll work alongside the founders, brand, design, marketing and cross-channel teams to strategize and execute the scale-up of our period care product sales to consumers through modern trade and other retail stores across Indonesia.
Core Responsibilities
Being the main point of contact with our Modern Trade Independent (MTI) accounts and new channel expansion (e.g. baby stores and cosmetic stores, etc.), keeping a tight communication flow and building our relationships with them
Lead distributor management to track execution, provide commercial guideline and regular joint-business-plan with assigned distributors that oversee the account/region.
Planning and Execution: Work closely with our retailers and internal management to analyze and plan for trade displays, promo activations etc, that can strongly drive sales.
Expand reach and distribution of Blood products by pitching and securing listings for new products in existing retailers, or getting more stores home-shelf for existing SKUs
Manage and own sales revenue actuals vs forecast on an account, category, and SKU level, on both a sell-in and sell-out basis.
Manage the spends on A&P and identify opportunities for the accounts to grow or ride on retailer programs
Identify & prioritize any other opportunities for growth through our retail channels
Align and communicate with Supply Chain and Finance teams for demand forecasting and order fulfillment to prevent OOS in stores, as well as monthly debit note and TTA reconciliation
Work closely with retail POSM fabricators to ensure timely POSM fabrication
Manage and optimize workflow for merchandisers to deploy POSMs effectively in stores based on deployment targets, as well as to surface potential OOS or other issues
Open new sales channels for the brand and set up the right RTM model - Hunt, pitch and list our products into retailers across Indonesia, followed by ensuring a strong in-store launch.
Retail Key Account Management (70%)
Trade Marketing and Merchandiser Management (20%)
New channel development (10%)
Skills & Qualifications
At least 3-5 years experience in one of the following: sales, marketing, business development, account management or project management
A teachable/coachable spirit - this is critical because you will be pulling the biggest levers of Blood’s growth
Organized & highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight
Fast learner and a team player, while being detail-oriented
Good written and verbal communication skills, and comfortable using English to communicate with team members across APAC
Skills Required
- 3-5 years experience in sales, marketing, business development, account management, or project management
- Experience managing modern trade accounts, distributors, or retail key accounts
- Experience in trade marketing, POSM management, and merchandiser coordination
- Proven ability to pitch, secure listings, and expand distribution in retail channels
- Strong analytical and planning skills for promotions, forecasting, and sales vs. forecast management
- Organized self-starter able to manage multiple projects with limited oversight
- Good written and verbal English communication skills for cross-APAC collaboration
- Teachable, coachable attitude and team-player mindset
- Ability to align with Supply Chain and Finance for demand forecasting, order fulfillment, and reconciliation
What We Do
Hello, we're Blood. And to us, periods are deeply personal. That’s why we’re obsessed with creating products we want to see in the world, and for ourselves. We've got lofty period dreams, and we're bringing them to life. Because with the right period care, you unlock period bliss – and bridge the gap between period days, good days, and all that’s in between.
