Mr D - Senior Marketing Associate

Posted 9 Days Ago
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Cape Town, Western Cape
Mid level
eCommerce • Retail
The Role
Senior Marketing Associate position at Mr D in Cape Town, responsible for overseeing brand initiatives, loyalty programs, marketing campaigns, customer engagement, and analytics. Requires strategic thinking, creativity, customer-centric mindset, and strong communication skills. Must have 3+ years of experience in brand management or related roles.
Summary Generated by Built In

Mr Da division of takealot.com, is looking for a highly talented Senior Marketing Associate to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us! 

Think you’ve been challenged before? Think again!

  • Scale: Show the millions of Mr D customers what you can do 
  • Learn: We work with the best of the best, and then some. 
  • Grow: Expand your career in the fast-growing Takealot Group: takealot.com, Superbalist.com and Mr D. We like to promote from within: Here’s your chance.

This position reports to the Senior Marketing Manager of Mr D.

Purpose of the role:

The Senior Marketing Associate will assist in overseeing all external brand initiatives. This position will play a critical role in acquiring new customers, establishing and reinforcing brand awareness, driving effective share of voice and shaping the company's external image while fostering customer engagement and loyalty.

Your responsibilities will include:

Brand Strategy: 

  • Execute on comprehensive brand strategies to build and strengthen the organization's brand identity.
  • Manage brand positioning, messaging, and guidelines to ensure consistency across all communication channels in an on demand environment
  • Monitor industry trends and competitors to adapt brand strategies as needed.

Loyalty Program Management:

  • Design and oversee customer loyalty programs communication to drive customer retention, engagement, and lifetime value.
  • Analyze program data and customer feedback to optimize loyalty initiatives.
  • Collaborate with cross-functional teams to integrate loyalty programs into marketing and sales efforts.

Marketing and Promotion:

  • Create and implement marketing campaigns and promotional activities to enhance brand awareness and customer loyalty within budget and in full.
  • Develop creative and compelling content that resonates with target audiences.
  • Collaborate with marketing teams to ensure brand consistency in all promotional materials.

Customer Engagement:

  • Foster strong customer relationships through personalized communication and engagement strategies.
  • Analyze customer feedback and insights to continuously improve the customer experience.
  • Develop strategies to increase customer advocacy and referrals.
  • Understanding of CRM and working with the relevant stakeholders

Analytics and Reporting:

  • Monitor and report on key performance indicators (KPIs) related to brand awareness and loyalty program effectiveness.
  • Utilize data-driven insights to  make informed decisions and refine strategies.

Skills and Competencies:

  • Strategic thinking and planning
  • Creativity and innovation
  • Customer-centric mindset
  • Analytical and data-driven decision-making
  • Ability to work independently
  • Adaptability and change management
  • Excellent written and verbal communication

Qualifications and experience: 

  • Marketing or Business qualification, or a related field.
  • Proven experience of 3+ years in brand management, loyalty program development, or a related role.
  • Strong understanding of branding principles, marketing strategies, and customer loyalty concepts.
  • Experience in through the funnel marketing activities is essential (experience working in an performance marketing would be beneficial) 
  • Agency experience (beneficial)
  • Excellent project management skills with the ability to lead/drive 
  • Interpersonal skills

Let’s talk about life @ Mr D

  • The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
  • No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
  • Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on MyAcademy and more.
  • Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
  • Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it. 
  • Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere. 
  • Free parking: No more 5km fun runs to your desk (unless you want to). 

Like what you see? 

If you meet the above you are an Extraordinary Mind. Apply today!!

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference

The Company
Cape Town
5,026 Employees
On-site Workplace
Year Founded: 2011

What We Do

Takealot.com is the leading eCommerce retailer in South Africa and one of the largest, most innovative eCommerce retailers on the African continent. Our mission is to be the most customer-centric online shopping destination in Africa, built around the simple concept that our customer comes first. Need help or have a question? Reach out to us via our Help Center for assistance https://www.takealot.com/help-centre Our focus is dedicated to improving the customer experience, from the moment they arrive on our website to the moment they receive their order. By aligning ourselves to this philosophy, we believe Takealot will be the #1 shopping destination across Africa.

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