Mr D - Junior Category Marketing Manager

Posted 10 Days Ago
Be an Early Applicant
Cape Town, Western Cape, ZAF
In-Office
Junior
eCommerce • Retail
The Role
Execute marketing campaigns to drive traffic and conversions, manage promotional planning, collaborate across teams, analyze performance, and support brand awareness initiatives.
Summary Generated by Built In

Mr Da division of the Takealot Group is looking for a highly talented Junior Category Marketing Manager to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us! 

Think you’ve been challenged before? Think again!

  • Scale: Show the millions of Mr D customers what you can do 
  • Learn: We work with the best of the best, and then some. 
  • Grow: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com and TFS. We like to promote from within: Here’s your chance.

This position reports to the Senior Category Marketing Manager for Retail of Mr D.

Your responsibilities will include:

Campaign Execution & Demand Generation

  • Execute marketing activities to drive traffic, orders, and conversion rates across Retail verticals
  • Support channel execution including push notifications, in-app messaging, email, paid social, merchandising and organic content
  • Coordinate briefs and deliverables with internal teams, agencies, and partners to ensure on-time launches and operationally manage various campaign deliverables
  • Manage campaign workbacks, timelines, and status trackers; flag dependencies and risks early
  • Ideate and Manage creative assets, ensure spec compliance, and manage approvals through the process

Promotional Planning & Calendar Management

  • Maintain and update the Mr D Demand Planner and promotional calendars for Retail initiatives
  • Own weekly updates to the Demand Planner inputs; ensure accuracy and flag slippages proactively
  • Coordinate weekly deals and monthly promotional campaigns aligned with business objectives
  • Set up and QA promotions, vouchers, bundles, and offers to drive order volume and average order value
  • Oversee daily tracking of coupon budgets allocated for marketing activities
  • Plan and coordinate monthly coupon budgets to align with marketing strategies and objectives

Category-Specific Marketing (Retail/Shops)

  • Deliver tailored campaigns for Shops, Anchor Tenants, and Grocery categories to drive sustained growth
  • Develop in-depth knowledge of consumer target market groups to co-create meaningful promotional strategies
  • Collaborate with Retail Merchandising and Category Manager teams to develop and implement campaigns aligned with the promo calendar
  • Maintain merchandising inputs (collections, placements, copy updates) in coordination with Merchandising and Ads teams
  • Pull and review category performance data to identify trends and opportunities for acquisition, retention, and reactivation
  • Support onboarding tasks for new retail partners and categories (asset collection, listing readiness, checklists)

Feature Launches & Educational Content

  • Drive new feature launches and create sustained always-on educational content on product features and differentiators
  • Coordinate launch assets, help content, FAQs, and in-app placements for retail features
  • Prepare internal enablement materials (one-pagers, how-tos) for commercial and support teams
  • Assist with rollout communications (email/push/in-app) ensuring customer education content is accurate and on-brand

Data-Driven Decision Making & Reporting

  • Pull daily, weekly, and monthly reports and maintain dashboards for key KPIs (traffic, conversion, AOV, total orders)
  • Compile post-campaign reports/readouts summarising performance insights, learnings, and next steps
  • Maintain excellent data hygiene: complete UTM coverage, accurate tagging, and consistent tracking
  • Coordinate with analytics and product teams to ensure tracking coverage for all campaigns and promotions
  • Execute basic A/B tests (subject lines, creatives, audiences, regional variations) and document learnings

Cross-Functional Collaboration

  • Engage with brand, content, performance and social teams on through-the-line Retail and Mr D brand campaigns
  • Liaise with social media team on monthly content planning, preparation, and paid influencer partnerships
  • Coordinate influencer deliverables and tracking; maintain up-to-date influencer content logs
  • Work with performance media and CRM teams to create and implement strategies to grow orders and first-time buyers
  • Collaborate with Takealot Group marketing representatives for Retail-specific campaigns to cross-sell and access new shoppers

Market Share & Brand Awareness

  • Support brand-building and market-differentiation initiatives in the retail delivery space
  • Assist with on-the-ground activations, partnership executions, and campaign asset localisation
  • Help deliver cohesive campaigns that elevate the Mr D brand across touchpoints

Skills, knowledge and abilities: 

  • Strong execution mindset with excellent organisation and attention to detail; able to manage multiple concurrent workstreams
  • Data-literate with solid Excel/Google Sheets skills (pivot tables, VLOOKUPs, conditional formatting)
  • Working knowledge of analytics tools (GA4 or similar) and comfortable interpreting campaign performance data
  • Familiarity with CRM platforms (e.g., Braze, Asana or similar) and basic ad platforms (Meta/Google Ads) preferred
  • Comfortable with CMS/merchandising updates and asset specifications; basic Canva or design skills are a plus
  • Clear written and verbal communication; strong collaborative stakeholder management skills
  • Proactive, curious, and eager to learn in a fast-paced, test-and-learn environment
  • Proven academic track record and career success  

Qualifications and experience: 

  • Bachelor's degree (3+ years) in Marketing, Business, Communications, or related field
  • 3-5 years of retail and marketing experience (Retail/FMCG, eCommerce, marketplace, or app-based environments strongly preferred)
  • Experience working across multiple marketing channels - Digital, ATL, CRM, Partnerships - with demonstrable results
  • Proven track record of delivering projects on time and to brief
  • Internship or placement experience welcome if accompanied by hands-on execution across CRM, paid social, or merchandising tools

Let’s talk about life @ Mr D

  • The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
  • No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
  • Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on ProsusAcademy and more.
  • Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
  • Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it. 
  • Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere. 
  • Free parking: No more 5km fun runs to your desk (unless you want to). 

Like what you see? 

If you meet the above you are an Extraordinary Mind. Apply today!!

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference

Skills Required

  • Bachelor's degree in Marketing, Business or related field
  • 3-5 years of retail and marketing experience
  • Experience working across multiple marketing channels
  • Proven track record of delivering projects on time
  • Familiarity with CRM and basic ad platforms
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The Company
Cape Town
5,026 Employees
Year Founded: 2011

What We Do

Takealot.com is the leading eCommerce retailer in South Africa and one of the largest, most innovative eCommerce retailers on the African continent. Our mission is to be the most customer-centric online shopping destination in Africa, built around the simple concept that our customer comes first. Need help or have a question? Reach out to us via our Help Center for assistance https://www.takealot.com/help-centre Our focus is dedicated to improving the customer experience, from the moment they arrive on our website to the moment they receive their order. By aligning ourselves to this philosophy, we believe Takealot will be the #1 shopping destination across Africa.

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