The Motorsport Communication Specialist is responsible for shaping and delivering impactful communication across all media channels (social, web, TV, radio, and print) to bring Red Bull’s brand to life within the motorsports space.
This role ensures Red Bull is relevant, culturally engaging, and top-of-mind for target audiences by leading earned media strategies for motorsport events, athletes, content, and key initiatives.
In close collaboration with the Sports Team, this position owns the execution of all earned media activations and oversees the production of media assets such as news cuts, photo content, and editorial materials.
Job DescriptionESTABLISH MEDIA NETWORK
Drive earned media coverage by activating strong media relationships, influencer collaborations, and editorial partnerships within the motorsports ecosystem.
Identify compelling storytelling opportunities together with the Sports Marketing team and translate them into media-ready narratives and formats.
Being a part of local Media Network team, collaborate internally to distribute stories effectively across channels.
Coordinate and manage PR agencies, ensuring alignment with motorsport communication objectives and overall business goals.
COMMUNICATION PLANNING
Develop and execute a strategic, target-oriented annual communication plan aligned with local Sports Marketing and Motorsport priorities.
Leverage Red Bull’s global and local content ecosystem to maximize visibility of motorsport projects and competitions.
Build tailored communication plans with strong story angles to enhance brand awareness, strengthen brand image, and deepen product understanding.
Prepare crisis communication scenarios and ensure readiness.
MONITORING & REPORTING
Track and evaluate motorsport media performance in line with global standards.
Ensure accurate and timely integration of local media coverage into the global Coverage Database.
Analyze results to optimize future communication strategies.
QualificationsMinimum 4-5 years of experience in Communications & PR
Motorsports understanding and media network is a must
Proven track record in delivering strong earned media results and leading impactful communication projects
Strong understanding of multi-channel media ecosystem (broadcast, print, digital, and emerging platforms)
Bachelor’s degree from a reputable university
Proficiency in MS Office tools (Word, Excel, PowerPoint)
Advanced level of English is a must
Strong network-building capabilities with journalists, editors, and opinion leaders in motorsports and automotive sectors
Highly developed editorial mindset – ability to identify and shape stories with real media value
Deep understanding of content distribution across all media platforms
Strategic thinking combined with strong marketing and analytical skills
Agile, hands-on team player with a proactive mindset
Ability to translate marketing initiatives into compelling media narratives
High energy, passion, and genuine affinity for motorsports
Skills Required
- Minimum 4-5 years of experience in Communications & PR
- Motorsports understanding and media network
- Proven track record delivering earned media results and leading communication projects
- Strong understanding of multi-channel media ecosystem (broadcast, print, digital, emerging platforms)
- Bachelor's degree from a reputable university
- Proficiency in MS Office tools (Word, Excel, PowerPoint)
- Advanced level of English
- Strong network-building capabilities with journalists, editors, and opinion leaders in motorsports and automotive sectors
- Highly developed editorial mindset and ability to identify and shape media-worthy stories
- Deep understanding of content distribution across all media platforms
- Strategic thinking with strong marketing and analytical skills
- Agile, hands-on team player with a proactive mindset
- Ability to translate marketing initiatives into compelling media narratives
- High energy, passion, and genuine affinity for motorsports
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
