Mopar eCommerce Lead Product Designer & Experience Architect, Vehicle Customizer

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Auburn Hills, MI, USA
In-Office
Automotive
The Role
Job Summary & Responsibilities

As the Lead Product Designer & Experience Architect – Vehicle Customizer, you will design, prototype, and build the next‑generation customer‑facing Mopar Vehicle Customizer on store.Mopar.com. This tool will allow customers to:

  • Build & price accessories
  • Explore service parts
  • Interact with 360° interior and exterior visualizations across Stellantis brands

You will own the complete design, user experience, interaction model, and front‑end product architecture, ensuring the tool operates seamlessly within the Adobe Experience Cloud ecosystem—including Adobe Experience Platform (AEP), Adobe Analytics, Adobe Experience Manager (AEM), and Adobe Experience Platform Web SDK.
Adobe Experience Platform enables centralized customer data, real‑time journey insights, cross‑channel personalization, and unified content delivery—critical to designing rich, personalized digital experiences.

This role is directly tied to delivering Mopar’s revenue target by optimizing the customer journey, increasing attach rate, improving conversion, and elevating overall digital experience quality.


Key Responsibilities:


Experience Design & Architecture

  • Design the full end‑to‑end customer experience for the Mopar Vehicle Customizer, spanning discovery → configuration → pricing → add‑to‑cart → checkout.
  • Create high‑fidelity UI/UX prototypes, interaction flows, motion/3D interaction models, and accessibility‑compliant designs (WCAG 2.2 AA).
  • Architect how the customizer integrates with Adobe Experience Cloud, leveraging tools such as:
    • Adobe Experience Platform (centralized, standardized real‑time customer data)
    • Adobe Experience Manager for content components and asset delivery
    • Adobe Analytics for experience measurement and funnel optimization
    • Adobe Experience Platform Web SDK for unified customer event collection and personalization rules
  • Partner with engineering to ensure the design system, UI components, and 3D interactions are implemented with visual accuracy and performance.

3D/360° Visualization Leadership

  • Define UX principles for 3D/AR product interaction, interior/exterior rotation, zoom, lighting, part placement, and contextual overlays.
  • Oversee the 3D asset pipeline (modeling, texture fidelity, optimization, LOD management) and collaborate with vendors and internal teams.
  • Benchmark industry‑leading customizers (Harley‑Davidson, Polaris Slingshot) to deliver best‑in‑class experiences.

Product Creation & Execution

  • Transform customer needs, market insights, and brand direction into intuitive, immersive design solutions.
  • Lead discovery, ideation, usability testing, and iterative design cycles.
  • Build design specifications for engineering teams, ensuring feasibility and platform alignment.
  • Ensure robust integration with data sources such as PIM/MDM (fitment rules, ACES/PIES), pricing, inventory, CRM, and checkout flows.

Analytics, Optimization & Personalization

  • Collaborate with analytics teams to establish KPIs, tracking plans, and behavioral event schemas using Adobe Analytics and Customer Journey Analytics.
  • Leverage Adobe Experience Cloud capabilities for personalization, content targeting, and user‑level experience variation.  
  • Use customer insights, funnel data, and A/B testing to continuously improve engagement, conversion, and experience quality.

Cross‑Functional Leadership

  • Collaborate with Brand, Mopar Parts, Dealership, Engineering, ICT, and eCommerce leadership teams.
  • Manage design vendors, 3D visualization partners, and DAM/CDN contributors.
  • Maintain design governance across all Stellantis brand guidelines.
Preferred Qualifications

Basic Qualifications

  • Bachelors Degree in Design, Creative Arts or related field
  • Minimum of 8 years of experience in digital product design, UX architecture, or interaction design with customer‑facing web applications
  • Proven expertise designing interactive 3D/AR or 360° visualization experiences
  • Experience collaborating closely with engineering to deliver high‑performance, mobile‑first UI
  • Excellent communication, storytelling, visual design clarity, and cross‑team influence

Preferred Qualifications

  • Knowledge of automotive fitment logic (ACES/PIES), accessory/service parts, or configurator systems preferred
  • Strong familiarity with Adobe Experience Cloud, including:
    • AEP for unified data and real‑time profiles (used to deliver personalized experiences)
    • Adobe Analytics for cross‑channel measurement
    • AEM for content delivery and components
    • Adobe Experience Platform Tags for data collection and personalization orchestration

Stellantis Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stellantis and has not been reviewed or approved by Stellantis.

  • Pay Growth & Progression Contract-driven increases lifted hourly wages roughly 25% over 4.5 years and restored cost-of-living adjustments, pushing top rates near $42 per hour by the end of the agreement. Union hourly positions appear to have benefited most since the 2023 deal.
  • Affordable Benefits UAW-represented hourly workers pay no premiums and about 3% of total healthcare costs while receiving comprehensive medical, dental, vision, and wellness coverage. This creates materially lower out-of-pocket costs for represented hourly roles.
  • Retirement Support Post-2007 hourly hires receive a 10% employer 401(k) contribution and legacy workers saw defined-benefit improvements with retiree bonuses. Salaried roles also cite a 401(k) with employer match and contribution up to a maximum of 8%.

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The Company
HQ: Auburn Hills, MI
104,031 Employees

What We Do

Our storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services: they include Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall and mobility brands Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which we operate.

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