Mopar Collision Wholesale Analytics & Incentives Manager

The Mopar Collision Wholesale Analytics & Incentives Manager is responsible for developing, managing, and optimizing collision parts incentive programs, wholesale growth initiatives, and commercial policies that increase Mopar/Stellantis original equipment parts utilization, dealer engagement, shop participation, and overall collision parts market share. This role leads the strategy and execution of programs such as Collision Rewards, Match-the-Estimate, wholesale dealer certification, shop-direct rebate opportunities, collision conquest initiatives, platform-based pricing programs, and related dealer and field support processes. 

The manager works cross-functionally with Sales, Pricing, Incentives, Finance, BC & Field Operations, Marketing, Parts Distribution, Product Line Management, and dealers to simplify program execution, improve dealer profitability, and drive measurable sales growth across the collision wholesale channel. 

Key Responsibilities 

• Lead the strategy, design, governance, and continuous improvement of collision parts incentive and wholesale programs, including Collision Rewards, Match-the-Estimate, wholesale certification, shop-direct rebates, truckload programs, glass promotions, and other commercial growth initiatives. 

• Develop and maintain program rules, eligibility requirements, payout tiers, dealer communications, FAQs, field guides, and execution tools that simplify adoption and reduce confusion for dealers, business centers, and field teams. 

• Analyze incentive spending, sales performance, dealer qualification, claim activity, market share, gross margin, and return on investment to ensure programs are delivering profitable growth and aligned with budget expectations. 

• Partner with Pricing, Finance, Incentives, and Commercial Committee stakeholders to create business cases, secure approvals, manage forecasts, and monitor actual spending versus plan. 

• Drive collision wholesale growth by identifying dealer missed opportunities, enrollment gaps, platform adoption issues, sales leakage, and program utilization barriers. 

• Support dealer and field execution by creating tools that explain total dealer compensation, stacking rules, claim reimbursement, platform workflows, and program value. 

• Collaborate with Business Center wholesale managers, dealer parts departments, and platform partners to increase OE collision parts usage and reduce aftermarket or salvage substitution. 

• Lead reporting and scorecard development for dealer qualification, eligible sales, rebate payouts, conquest claims, platform enrollment, and program compliance. 

• Monitor competitive OEM incentive programs, wholesale market trends, insurance-driven sourcing rules, dealer profitability concerns, and collision repair industry dynamics to recommend program enhancements. 

• Coordinate with Marketing and Communications to launch clear dealer-facing materials, field training content, program announcements, and promotional campaigns. 

• Prepare executive-ready updates, budget reviews, performance summaries, risk assessments, and recommendations for senior leadership. 

• Support North America alignment by identifying opportunities to extend or harmonize collision wholesale and incentive programs across the U.S., Canada, and Mexico where applicable. 

Basic Qualifications 

• Bachelor’s degree in Business, Sales, Marketing, Finance, Supply Chain, Automotive Management, or a related field; equivalent relevant experience may be considered. 

• Minimum 8 years of experience in automotive parts, wholesale operations, dealer network support, collision repair, aftersales programs, incentives, pricing, sales operations, or related automotive business roles. 

• Strong understanding of collision parts sales, dealer wholesale operations, repair facility workflows, estimating and procurement platforms, and OEM versus aftermarket parts dynamics. 

• Experience developing or managing incentive, rebate, pricing, promotional, or commercial policy programs. 

• Proven ability to analyze sales, rebate, claim, market share, dealer performance, and budget data to identify trends and recommend actions. 

• Demonstrated experience working cross-functionally with finance, pricing, legal, marketing, field sales, dealer operations, and external partners. 

• Strong written and verbal communication skills, including the ability to create executive summaries, dealer-facing materials, training content, and leadership presentations. 

• Proficiency with Microsoft Excel, PowerPoint, Word, Teams, and business intelligence/reporting tools such as Power BI or Qlik. 

Preferred Qualifications 

• Experience with OEM collision programs, wholesale dealer certification, dealer incentive governance, or collision conquest programs. 

• Experience building financial models, ROI analyses, sales forecasts, and budget requests for commercial approval. 

• Background working with dealer parts managers, wholesale parts teams, business center field teams, or parts distribution partners.