We are seeking a Mobile User Acquisition Specialist (project-based, freelance) to drive the growth of our mobile app through managed, data-driven user acquisition initiatives. This role is responsible for all aspects of paid user acquisition from strategy through execution while optimizing performance metrics and ensuring strong ROI. You will work cross-functionally with internal partners and external agencies, leveraging analytics and market insights to scale campaigns and achieve ambitious growth targets.
Job responsibilities- Campaign Strategy & Execution: Take the lead on launching, managing, and scaling user acquisition campaigns across major mobile networks (Google UAC, Apple Search Ads, Facebook, and various in-app networks).
- Unit Economics Ownership: Drive the optimization of app unit economics. You will be responsible for analyzing key metrics and strategically improving LTV, CAC, and user retention indicators.
- Budget Allocation: Autonomously distribute and manage UA budgets to ensure we hit or exceed targeted revenue goals.
- Growth Experimentation: Design and execute rigorous A/B testing frameworks across creatives, targeting parameters, and bidding strategies to maximize efficiency and lower acquisition costs.
- Creative Collaboration: Collaborate with our design teams, providing performance data and insights to guide the production of high-converting creative assets.
- Performance Insights & Reporting: Maintain visibility on campaign KPIs, delivering actionable performance insights and collaborating with data analysts on deep-dive research as needed.
- Market Intelligence: Monitor the competitive landscape to proactively identify opportunities that improve campaign efficiency and conversion rates.
- Agency Collaboration: Partner with our existing external agency, providing strategic guidance and evaluating their deliverables to ensure complete alignment with our growth objectives.
Requirements
- Analytics Expertise: Proven, hands-on experience working with and optimizing app unit economics.
- Platform Mastery: Practical experience driving results on Google UAC, Apple Search Ads, and Facebook.
- Attribution Knowledge: Strong working experience with AppsFlyer and a deep understanding of the nuances of mobile attribution, particularly iOS attribution and SKAdNetwork (SKAN).
- Creative Mindset: Demonstrated ability to conceptualize creative growth ideas and work effectively with designers to bring them to life.
- Language Skills: Upper-intermediate (B2) level of English or higher, Russian language is preferable.
Benefits
- This is a part-time freelance project (20-30 hours per week), so you will be able to manage your schedule on your own
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Skills Required
- Hands-on experience optimizing mobile app unit economics
- Practical experience with Google UAC, Apple Search Ads, and Facebook
- Strong experience with AppsFlyer and mobile attribution
- Understanding of iOS attribution and SKAdNetwork
- Ability to develop creative growth ideas and collaborate with designers
- Upper-intermediate B2 English or higher
- Russian language skills
Emerging Travel Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Emerging Travel Group and has not been reviewed or approved by Emerging Travel Group.
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Wellbeing & Lifestyle Benefits — Remote-first arrangements and flexible schedules are highlighted across brands, and corporate prices on hotels and other travel services provide an industry-specific perk. Learning supports such as a corporate English school and partial reimbursement for courses and conferences complement the lifestyle-oriented package.
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Leave & Time Off Breadth — An extra paid “MyTime Day Off” once per quarter is described to support work–life balance. Generous PTO, paid sick days, and paid holidays are also referenced on third‑party listings.
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Healthcare Strength — In the U.S., health insurance with HSA options is described as available for some employees.
Emerging Travel Group Insights
What We Do
Emerging Travel is an online travel group based in Delaware, USA. The company operates brands RateHawk, ZenHotels and RoundTrip in 180+ source markets. Our products help customers select and book all types of accommodation from over 1.7 m options in 220 countries. Our goal is to enable customers to plan all aspects of travel for work and for pleasure. Emerging Travel Group has been founded in 2010, and today employs more than 1 200 people across Europe, CIS, Middle East, and South Africa in roles ranging from product and business development to specialized multilingual customer support for all our customers, whether they are trade partners or individuals simply booking their hotels online. Our mission is to enrich everyone’s travel experience around the world through cutting edge technology and excellent customer service.
