Mobile User Acquisition Manager

Posted 5 Hours Ago
Be an Early Applicant
Hiring Remotely in Moldova
Remote
Mid level
Information Technology • Consulting
The Role
Own and scale paid mobile user acquisition across multiple ad networks and geographies. Manage significant budgets, optimize ROAS through bidding and cohort KPIs, launch testing roadmaps, scale profitable campaigns, and analyze performance using MMP data, SQL, and BI dashboards. Collaborate with creative, data, monetization, and network partners while reporting spend, results, insights, and next steps to management.
Summary Generated by Built In
Description

MWDN is a global IT outstaffing company with 23+ years of experience that connects exceptional tech talent with leading companies across Israel, the USA, Great Britain, and Western Europe. We offer opportunities to work on international products in a stable and professional environment.

Why does MWDN rock?

Here’s what you can expect when you join MWDN:

  • Security: We carefully vet our clients to minimize risks and ensure reliability and timely payments - no fraud or unpleasant surprises.
  • Career support: If a project isn’t the right fit, we support you and actively help find new opportunities that match your skills and career goals.
  • Legal assistance: We provide guidance on legal matters, including opening and managing your independent contractor or sole proprietorship status, taxes, and related processes.
  • Professional development: We offer English courses and professional growth opportunities, as well as team-building events.

Why choose us? MWDN is ranked among the top 5 IT employers in our region according to DOU. We take pride in our transparency and strong commitment to our team. Curious to learn more? See what our employees say about working with us on DOU.

What is your new project?

Our client builds and grows mobile apps used by millions of people worldwide. Their apps are primarily monetized through in-app advertising, so every UA decision is judged on real ad revenue per user, not vanity installs. We move fast, run on data, and give UA managers real budgets and real ownership.

What makes this project exciting?

We’re looking for a Mid/Senior UA Manager to own and scale paid acquisition across our mobile portfolio. You’ll manage significant daily budgets across Meta, TikTok, Mintegral, AppLovin, Unity and other networks, with one clear goal: profitable growth measured by ROAS. This is a hands-on role with direct impact on company revenue and a short path from idea to live test.

What makes you a great fit
  • 3+ years of hands-on mobile UA experience (5+ years for Senior)
  • Proven track record managing significant budgets on at least two of: Meta, TikTok, Mintegral, AppLovin, Unity
  • Deep understanding of ROAS-based bidding (tROAS, AEO/VO, CPI/CPE) and cohort-based KPIs
  • Strong analytical skills: comfortable with Excel/Sheets, BI tools, and MMP data (AppsFlyer, Adjust or similar)
  • Ownership mindset: you treat the budget like your own money
  • Excellent English, written and spoken

Big advantages:

  • Experience in mobile gaming or adtech companies
  • Experience growing apps monetized mainly through in-app ads (IAA) or hybrid models, not only IAP
  • ⁠Understanding of ad monetization: mediation, eCPM, ARPDAU and how they drive LTV and ROAS
  • Hands-on experience with AppLovin and Mintegral at scale
  • SQL skills (Snowflake, BigQuery or similar)
  • ⁠Experience launching new networks and geos from zero
  • Experience with creative testing frameworks and working with creative teams
Your day-to-day in this position
  • Plan, launch and optimize mobile UA campaigns across Meta, TikTok, Mintegral, AppLovin, Unity and additional networks (Google App Campaigns, ironSource, Moloco, Liftoff, DSPs)
  • Own budgets and hit ROAS targets (D0/D3/D7) by managing tROAS bids, daily caps and budgets at campaign and country level
  • Scale winners and cut losers fast, based on trends and total profit, not single-day noise
  • Build and run a structured testing roadmap: new networks, geos, bidding strategies, audiences and creatives
  • ⁠Work closely with the Creative team on briefs, concepts and creative performance analysis
  • Partner with Data and Monetization teams to connect UA cost with ad revenue (eCPM, ARPDAU, LTV curves)
  • Analyze performance in SQL and BI dashboards, and spot issues before they cost money
  • Manage relationships with network account managers and push for betas, better terms and support
  • Report weekly to management on spend, ROAS, learnings and next steps
Why work with us?
  • People-first management with minimal bureaucracy
  • A friendly company culture, proven by employees who choose to return
  • Flexible working hours
  • Full financial and legal support for independent contractors
  • Free English classes, with native speakers or Ukrainian teachers
  • Dedicated HR support

Skills Required

  • 3+ years of hands-on mobile user acquisition experience; 5+ years for Senior-level candidates
  • Proven experience managing significant budgets on at least two of Meta, TikTok, Mintegral, AppLovin, or Unity
  • Deep understanding of ROAS-based bidding, including tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs
  • Strong analytical skills with Excel or Google Sheets, BI tools, and MMP data such as AppsFlyer or Adjust
  • Excellent written and spoken English
  • Experience in mobile gaming or adtech companies
  • Experience with apps monetized primarily through in-app advertising or hybrid models
  • Understanding of mediation, eCPM, ARPDAU, LTV, and ad monetization
  • Hands-on experience with AppLovin and Mintegral at scale
  • SQL experience with Snowflake, BigQuery, or similar
  • Experience launching new advertising networks and geographies from zero
  • Experience with creative testing frameworks and collaboration with creative teams
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The Company
HQ: London
143 Employees
Year Founded: 2002

What We Do

MWDN bridges the gap between your business and the top-tier talents worldwide. With strategically located delivery centers across Central and Eastern Europe, MWDN empowers startups and established businesses in the USA, Europe, and Israel. Let MWDN connect you to the talent that turns the impossible into reality. What we offer: ✔️200+ in-house software development and tech engineers – a global pool of IT and digital experts ✔️60% saving on direct labor costs and other payment plans for tight-budget projects ✔️20 years of experience in healthcare, logistics, fintech, cybersecurity, and manufacturing software ✔️24/7 assistance with your remote teams, regardless of their location Our services: - Staff augmentation - Dedicated teams - R&D team extension - Global IT recruitment Our expertise: - Transportation and logistics - Cybersecurity - FinTech - Blockchain - Construction - Medical sphere and healthcare - Telecommunication - ATS - GameDev We personalize our services for each client, and some of them have stayed with us for years! See what they say. SHARON VIENTE - Co-Founder & CTO Better Chains “I approached MWDN for a POC that was delivered ahead of time with very competitive pricing. Following that experience, I have been working with various teams at MWDN for more than two years. Developers and managers have. great technical and interpersonal qualities.” NETANEL MOHONI - CEO, VIDOO “MWDN is one of the best subcontractors we’re working with. The development team are experts, and the management team are flexible and opportunity creators. Definitely the right choice.” Let’s get in touch: [email protected]

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