The Role
Drive assigned territories while selling and distributing FMCG products directly from a company vehicle. Responsibilities include developing retail customers, achieving sales targets, processing orders, managing inventory, collecting payments, maintaining the vehicle, handling deliveries, and submitting accurate sales, cash, and stock reports. The role requires a valid driver’s license, strong sales and communication skills, physical fitness, integrity, and detailed knowledge of assigned Lagos territories.
Summary Generated by Built In
We are recruiting a Mobile Sales Representative on behalf of our client, a leading company in the Fast-Moving Consumer Goods (FMCG) industry. In this dynamic, field-based role, you will act as a traveling brand ambassador and sales driver. You will be responsible for navigating assigned territories, managing on-the-ground customer relationships, distributing products directly from your vehicle, generating new business, and achieving sales targets.
This role requires a highly driven individual capable of combining mobile field sales with safe logistics, accurate stock tracking, and efficient cash handling.
Key Responsibilities
Field Sales & Market Expansion
- Territory Coverage: Follow and optimize assigned daily sales routes to maximize customer coverage, outlet visits, and sales opportunities.
- Target Achievement: Meet or exceed daily, weekly, and monthly field sales targets within your designated territory.
- Lead Generation: Actively visit existing retail outlets and source prospective customers to continuously expand the client base.
- Consultative Selling: Promote the company’s FMCG portfolio, explain key product features, and leverage opportunities for upselling and cross-selling.
- Market Intelligence: Monitor and report on localized market activities, customer feedback, competitor pricing/promotions, and changing product demands.
Mobile Logistics & Stock Management
- Safe Fleet Operation: Drive the company vehicle safely and responsibly to assigned territories and customer locations, adhering strictly to road safety regulations.
- Inventory Accountability: Load, arrange, and secure products within the vehicle to prevent damage while maintaining 100% stock accountability.
- Order Fulfillment: Receive, process, and accurately fulfill customer orders directly from the vehicle, ensuring delivery matches the approved order.
- Vehicle Maintenance: Ensure the assigned company vehicle remains clean, roadworthy, and properly maintained; promptly report any mechanical faults or maintenance needs.
Customer Service & Financial Administration
- Relationship Management: Build and sustain strong, trusting relationships with route retailers, wholesalers, and distributors to ensure excellent customer service.
- Cash & Payment Handling: Collect customer payments upon delivery, ensuring accurate physical documentation and timely remittance of funds.
- Discrepancy Reporting: Closely monitor vehicle stock levels and promptly report any shortages, damaged goods, expired products, or inventory discrepancies.
- Reporting: Maintain precise daily records of sales, orders, deliveries, cash collections, and stock movements. Submit complete daily reports to the Sales Supervisor.
Requirements
- Education: Minimum of SSCE.
- Licensing: Valid driver’s license with an excellent, verifiable driving record.
- Experience: 1–2 years of proven experience in mobile sales, route sales, FMCG distribution, van sales, or a highly related field.
- Sales Track Record: Demonstrated ability to drive field sales, generate orders, and hit commercial targets.
- Core Skills: Strong communication, negotiation, and interpersonal skills. Basic numerical capabilities for cash handling and record-keeping are essential.
- Physical Fitness: Physically fit and fully capable of loading, unloading, and organizing FMCG products throughout the day.
- Attributes: High level of integrity, trustworthy, safety-conscious, self-motivated, and highly customer-focused.
- Territory Knowledge: In-depth, practical knowledge of the road networks within the assigned Lagos territories (Mainland, Marina, Satellite Town, Obalende, Ibeju Lekki).
Location / Assigned Territories
- Mainland
- Marina
- Satellite Town
- Obalende
- Ibeju Lekki
Benefits
₦100,000 net monthly + commission package
Skills Required
- Minimum SSCE education
- Valid driver's license
- Excellent, verifiable driving record
- 1-2 years of experience in mobile sales, route sales, FMCG distribution, van sales, or a related field
- Proven ability to drive field sales, generate orders, and achieve commercial targets
- Strong communication, negotiation, and interpersonal skills
- Basic numerical skills for cash handling and record-keeping
- Physical fitness and ability to load, unload, and organize FMCG products
- Integrity, trustworthiness, safety consciousness, self-motivation, and customer focus
- Practical knowledge of assigned Lagos territories
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The Company
What We Do
Total Data Limited is a management consultancy firm that specializes in providing end-to-end HR services.
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