Mobile Marketing Specialist

Posted 2 Days Ago
Be an Early Applicant
Las Vegas, NV, USA
In-Office
Entry level
Gaming
Boyd operates 28 gaming entertainment properties in NV, IL, IN, IA, KS, LA, MS, MO, OH, & PA.
The Role
Develops and executes mobile marketing campaigns, including push notifications and in-app messaging, to increase app adoption, engagement, and retention. Conducts A/B testing, app store optimization, market research, competitor analysis, and performance reporting. Collaborates with Marketing, IT, and development teams on content, product launches, and updates while monitoring mobile marketing trends and emerging technologies.
Summary Generated by Built In
Company Description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.

Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

Responsible for the development and implementation of mobile marketing initiatives, including messaging and increase adoption. Collaborate across both Marketing and IT to drive results and enhance the guest experience.

  • Develop and execute marketing campaigns to promote mobile app
  • Create and manage push notifications and in-app messaging campaigns to improve user engagement and retention
  • Conduct A/B testing to improve performance and coordinate content creation
  • Optimize app store listings to improve visibility and downloads
  • Monitor key performance metrics and prepare summarizations of findings
  • Collaborate with development teams to support product launches and updates
  • Conduct market research and competitor analysis to identify trends and opportunities
  • Stay up to date with mobile marketing trends, best practices and emerging technologies

Qualifications

  • Bachelor’s degree in Marketing, Business, or related field preferred; significant recent and relevant work experience may be substituted.
  • Experience with relational databases, particularly reading and writing SQL 
  • Strong written and verbal communication skills
  • Must be detail-oriented/highly organized, and strong analytical skills.
  • High degree of self-motivation to learn new methodologies that will enhance job performance and marketing results.
  • Must be able to obtain/maintain any necessary licenses and/or certifications.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Skills Required

  • Bachelor's degree in Marketing, Business, or a related field; significant recent and relevant work experience may substitute.
  • Experience reading and writing SQL, particularly with relational databases.
  • Strong written and verbal communication skills.
  • Detail-oriented, highly organized, and analytically strong.
  • High degree of self-motivation and willingness to learn new methodologies.
  • Ability to obtain and maintain necessary licenses or certifications.

Boyd Gaming Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Boyd Gaming Corporation and has not been reviewed or approved by Boyd Gaming Corporation.

  • Leave & Time Off Breadth Paid time off plus a dedicated Volunteer PTO program and paid holidays/vacation provide multiple avenues for time away and community engagement.
  • Flexible Benefits Multiple medical plan tiers (e.g., Bronze/Bronze Plus/Silver/Gold/PPO), dental/vision, HSAs/FSAs, and voluntary protections offer meaningful choice, with core options available to team members averaging 30+ hours and tailored offerings for some part‑time roles.
  • Career-Linked Recognition & Rewards Tuition reimbursement, student‑loan repayment, and scholarships create clear education pathways tied to employment, adding long‑term value for those who meet tenure requirements.

Boyd Gaming Corporation Insights

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The Company
HQ: Las Vegas, NV
5,092 Employees
Year Founded: 1975

What We Do

Boyd Gaming Corporation is one of the nation’s leading casino entertainment companies, but we’re so much more than that! We're a billion-dollar, publicly-traded company that retains the philosophy of a family-owned business, focused on creating long-term, sustainable growth for our shareholders. This philosophy defines and separates us from the competition, making us unique in our industry. From our beginnings in the 1970s, we made a commitment to our guests, employees, and communities to create a culture and an operating style built around that of a family-owned business. Even as a public company operating in a highly competitive industry, the Boyd Style of hospitality continues to define us. We currently own and operate 28 gaming properties in ten states: Aliante, Cannery, Eastside Cannery, Gold Coast, The Orleans, Sam’s Town, Suncoast, California, Fremont and Main Street Station in Las Vegas; Jokers Wild in Henderson, NV; Blue Chip in Michigan City, IN and Belterra Casino Resort in Florence, IN; Par-A-Dice in East Peoria, IL; Diamond Jo Dubuque in Dubuque, IA and Diamond Jo Casino in Northwood, IA; Belterra Park in Cincinnati, OH; Kansas Star in Mulvane, KS; Ameristar Kansas City in Kansas City, MO and Ameristar St. Charles in St. Charles, MO; Valley Forge in King of Prussia, PA; Sam’s Town in Tunica, MS and IP Biloxi in Biloxi, MS; Amelia Belle in Amelia, LA, Treasure Chest in Kenner, LA, Delta Downs in Vinton, LA, Evangeline Downs in Opelousas, LA, and Sam’s Town in Shreveport, LA. Each is distinguished not only by the quality of its amenities but also by the exceptional customer service our guests have come to expect from a Boyd Gaming property.

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