Mobile Growth Manager

Posted 4 Days Ago
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İstanbul, Fatih, İstanbul, TUR
In-Office
Mid level
Artificial Intelligence • Edtech • Natural Language Processing • Software
The Role
Own mobile user acquisition across paid channels, optimize the full mobile growth funnel (installs to subscription conversion), monitor CPI/CPA/ROAS/CAC/retention, run A/B tests for creatives/onboarding/paywalls/app store assets, collaborate with Creative/Product/Data/Engineering, and identify new markets and acquisition opportunities.
Summary Generated by Built In

At Lucida AI, we're building one of the fastest-growing AI language learning apps in the world.

Millions of learners across 130+ countries use Lucida to improve their speaking skills through AI conversations. Together, they've already completed billions of speaking minutes. Backed by $9M in funding, we're building the future of AI-powered learning.

We're looking for a Mobile Growth Manager to help us scale our mobile apps across global markets.

What You'll Do
  • Own mobile user acquisition across Meta, Google App Campaigns, Apple Search Ads, TikTok, and other paid channels.
  • Optimize the full mobile growth funnel—from installs and onboarding to subscription conversion, retention, and LTV.
  • Monitor and improve key metrics including CPI, CPA, ROAS, CAC, retention, and payback.
  • Work closely with Creative, Product, Data, and Engineering teams to improve growth performance.
  • Plan and execute A/B tests across creatives, onboarding flows, paywalls, pricing, and app store assets.
  • Identify new acquisition opportunities, markets, and growth strategies.

RequirementsWhat We're Looking For
  • 3+ years of experience growing mobile apps.
  • Strong experience with subscription-based mobile products.
  • Hands-on experience managing Meta, Google App Campaigns, and Apple Search Ads.
  • Strong understanding of mobile attribution, SKAN, AppsFlyer or Adjust, and mobile analytics.
  • Experience optimizing subscription funnels and improving LTV.
  • Data-driven mindset with strong analytical skills.
  • Comfortable working in a fast-paced startup environment.
Nice to Have
  • Experience with TikTok Ads.
  • Experience growing AI-powered consumer apps.
  • Experience with Amplitude, Mixpanel, Firebase, or SQL.
  • You actively use AI tools in your daily workflow.

BenefitsWhat We Offer
  • Competitive salary
  • Private health insurance
  • Latest Apple equipment
  • Learning & development budget
  • Flexible working environment
  • Team events and offsites
  • Be part of a fast-growing AI startup backed by $9M in funding

Skills Required

  • 3+ years of experience growing mobile apps.
  • Strong experience with subscription-based mobile products.
  • Hands-on experience managing Meta, Google App Campaigns, and Apple Search Ads.
  • Strong understanding of mobile attribution, SKAN, AppsFlyer or Adjust, and mobile analytics.
  • Experience optimizing subscription funnels and improving LTV.
  • Data-driven mindset with strong analytical skills.
  • Comfortable working in a fast-paced startup environment.
  • Experience with TikTok Ads.
  • Experience growing AI-powered consumer apps.
  • Experience with Amplitude, Mixpanel, Firebase, or SQL.
  • Active use of AI tools in daily workflow.
Am I A Good Fit?
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The Company

What We Do

Lucida AI is an AI-powered language learning platform and speaking coach that helps professionals and business teams enhance their English communication skills through real-time conversational practice, speech processing, and voice-based learning.

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