Key Responsibilities:
User Acquisition (UA) and Mobile Measurement Platforms (MMP):
Develop and articulate goals and key performance indicators (KPIs) for attribution strategies in the context of Europcar Mobility Group services.
Set up platforms for linking media channels and tracking in-app events, ensuring alignment with the nuances of the mobility industry.
Conduct thorough analysis of user acquisition performance and return on investment (ROI) within the mobility ecosystem.
Customer Relationship Management (CRM):
Formulate and implement retention strategies based on customer data, taking into account the unique needs and preferences of Europcar Mobility Group customers.
Design and execute CRM lifecycle campaigns using customer segmentation, including push notifications and in-app messages tailored to mobility experiences.
Enhance the effectiveness of CRM communications in the context of mobility services.
Subscription Optimization:
Define and execute subscription strategies aligned with Europcar Mobility Group's business objectives in the dynamic mobility market.
Develop and optimize paywalls to enhance subscription conversion rates, considering the specific mobility service offerings.
Conduct A/B tests to refine and improve subscription-related processes for Europcar Mobility.
App Store Optimization (ASO):
Optimize meta-data for Europcar Mobility Group's products and apps, aligning with the unique aspects of the mobility industry.
Enhance conversion rates through effective app store optimization strategies tailored to the diverse customer base.
Provide insights and recommendations on leveraging new features within app stores specific to the mobility sector.
Product Analytics:
Establish business goals, KPIs, and a comprehensive tracking plan aligned with Europcar Mobility Group's unique position in the mobility sector.
Analyze data and create analytical graphs, including funnel analysis and event segmentation, to enhance the performance and user experience of Europcar Mobility Group apps.
Provide actionable insights to improve Europcar Mobility Group's digital presence in the rapidly evolving mobility landscape.
Qualifications and Skills:
Proven experience in digital marketing, with a focus on mobile app marketing in the mobility or related industry.
Proficiency in ASO techniques, UA strategies, and working knowledge of MMPs within the context of mobility services.
Strong analytical skills with the ability to derive insights from data relevant to Europcar Mobility Group's business.
Experience in CRM strategy development and execution, considering the unique customer journey in the mobility sector.
Knowledge of subscription optimization and A/B testing methodologies adapted to Europcar Mobility's offerings.
Proficient in creating and interpreting analytical graphs and reports specific to mobility services.
Excellent communication skills with the ability to convey complex concepts effectively in the mobility context.
Education and Experience:
Masteer's degree in Marketing, Business, or a related field.
3+ years of experience in digital marketing, preferably in mobile app marketing for mobility services.
Familiarity with the latest trends and updates in app stores and digital marketing platforms relevant to the mobility industry.
Personal Attributes:
Detail-oriented with a passion for data-driven decision-making.
Proactive problem solver with a creative mindset adapted to the mobility sector.
Ability to work collaboratively in a cross-functional team environment within the mobility ecosystem.
Strong organizational and project management skills in the context of mobility services.
Adaptable and able to thrive in a fast-paced, dynamic work environment within the Europcar Mobility Group context.
Type of contract : CDD
Start date : April 1st 2026
Planned end date : October 2026 ( en of maternity leave mi August + 2 additionnal months)
Europcar Mobility Group
Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe. “We help to change the way you move” is what we stand for and brings us together.
We offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles.
Our brands address differentiated needs, use cases and expectations: Europcar® - a global leader of car rental and light commercial vehicle rental, with a premium positioning, Goldcar® - a frontrunner at providing low-cost car rental services in Europe, and Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a "value for money" positioning.
Customers’ satisfaction is at the heart of the Group’s ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries.
More info at: www.europcar-mobility-group.com
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What We Do
Europcar Mobility Group is the European N°1 in vehicle rental, with the ambition to become a leader in dedicated, sustainable mobility services in the years to come. The Group offers a wide range of car and van rental services: be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, for businesses and individuals, relying on a fleet equipped with the latest engines including more and more "green" vehicles (EVs, PHEVs). It operates distinctive brands, responding to differentiated needs, use cases and expectations in terms of level of service: Europcar® - the European leader of car rental and light commercial vehicle rental, Goldcar® - the lowcost leader in Europe, and Ubeeqo® – one of the European leaders of roundtrip car-sharing (BtoB, BtoC). Customers’ satisfaction is at the heart of the Group’s ambition and that of its more than 8,000 employees, everywhere Europcar Mobility Group delivers its mobility solutions, thanks to a strong network in 140 countries (including 16 wholly owned subsidiaries completed by franchisees and alliance partners).
