Mobile Acquisition Lead

Mobile Acquisition Lead

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 36 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships..

Get ready to drive the next big thing at SumUp! We're kicking off massive mobile acquisition growth across Europe with a fresh, social-first, content-led strategy. Your mission? To generate huge demand for our exciting non-card reader products.

This isn't just any role – it's a game-changer. Our Mobile-First approach is set to unlock over €50 million in annual revenue, making it a top priority for SumUp.

As our Mobile Acquisition Lead, you'll be at the heart of this expansion, ensuring its massive success. You'll not only shape our entire European mobile growth strategy with your data-driven insights but also bring innovative, out-of-the-box advertising ideas to life.

If you're a growth-driven leader passionate about building cutting-edge acquisition strategies for high-potential products, this is your chance to make a huge impact on the future of payments!

What you'll do

• Own the Mobile Acquisition Channel (Europe): Define and execute the end-to-end strategy, build best-in-class tooling and operating models, and drive ambitious growth targets for the mobile acquisition channel.
• Drive Commercial Performance: Take full ownership of commercial performance, balancing ambitious scale with stringent Customer Acquisition Cost (CAC) payback requirements.
• Optimise Operating Model: Strategically manage and refine our operating model, encompassing agencies, creative platforms, and in-house resources, to achieve optimal commercial performance, capability building, and cost-effectiveness.
• Lead Campaign Planning & Execution: Define comprehensive campaign plans and spearhead creative ideation, production, and rigorous A/B testing in collaboration with relevant supporting teams and agencies.
• Ensure Robust Tracking & Reporting: Partner with MarTech, Online Marketing, Website, Data Analytics, and Finance teams to establish and maintain accurate tracking and comprehensive performance/financial reporting.
• Inform Strategic Decisions: Perform in-depth qualitative and quantitative campaign analyses to provide actionable insights for commercial decision-making and proactively share growth opportunities with key stakeholders.
• Lead & Empower: Build and lead a high-performing, cross-functional team, fostering collaboration and driving excellence.

You'll be great for this position if 

• You have 5+ years of proven Mobile Marketing experience, with a strong grasp of the latest best practices, including Mobile Measurement Platforms (MMPs), attribution models, and campaign management.
• You have demonstrable success in driving paid social strategies through a scaled content factory approach – from production and analysis to rapid iteration.
• You have a strong understanding of App Store algorithms and App Store Optimization (ASO), coupled with proven expertise across Meta, Google, and TikTok advertising platforms.
• You have strong working knowledge of analytics tools such as Appsflyer, Google Analytics, and Tableau, with a proven ability to analyze data from multiple sources to drive actionable insights.
• You have a proactive, results-oriented mindset with a passion for operational excellence and a strong can-do attitude.
• You have proven ability to manage marketing projects end-to-end, including business case development and successful implementation.

Why you should join SumUp

• We’re a truly global team of 3000+ people from 93 countries, spread across 4 continents.
• Competitive salary package and virtual stock option programme
• We get together regularly for breakfasts, team events, office parties and sports.
• You’ll receive a budget for attending conferences and external training. 
• We offer a corporate pension scheme, 28 days’ paid leave, free German and yoga classes, subsidized Urban Sports Club membership and other great benefits.
• You’ll be based in the heart of Berlin, one of Europe’s leading tech hubs and most vibrant cities.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we're creating tools that help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.