Job Description :
Job Title
Performance Director, MN
About Diageo
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.
We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing needed for new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together!
About the role:
To provide strategic leadership to the sales agenda by developing and implementing plans to achieve maximum performance in sales, profit, and people objectives.
Develop and drive execution strategies and to ensure execution of strategic initiatives through distributors.
Lead and cultivate a high performance, highly motivated sales culture.
Engage senior leadership of our distributors to strengthen our relationships, drive mutual accountability and ensure collaboration on course correction when needed.
Role Responsibilities:
Accountable for:
Delivery of the AOP – dNSV, NSV and Gross Margin
Delivery of Outstanding Execution – PODs, Menus, Displays and Shelf
Growth and Development of our People and Bringing our Purpose to Life
Develops high-performing team through the coaching and development of direct report
Drives high leaderships standards, nurtures a growth mindset, and fosters an environment in which speed and risk taking is prized
Responsible for developing and implementing winning market share plans
Enhances execution opportunities to ensure performance goals are attained and/or exceeded. Drives distributor accountability through performance management systems
Must have a strong awareness of the impact of environmental, social, and legal factors as they relate to the sales process as well as distributor economics and their individual business objectives
Builds effective ways of working with distributors to drive state sales agenda
Responsible for dNSV, NSV, Gross Margin (trade spend plans)
Works collaboratively with NRM to improve brand portfolio investment and evaluate impact
Develops and identifies sales forecasts/budgets through previous experiences and forecasting techniques
Develops strategic sales agenda, drives plans, and delivers performance targets for the state
Implements strategic direction to deliver sustainable profit achievement
Controls and coordinates all aspects of operating budget and state pricing plans
Drives, leads and measures distributor/broker performance through scorecard process, financial updates, shipment records, and depletions
Experience / skills required:
Undergraduate degree required and must have 10+ years of market development and selling experience with proven successes in achieving volume and profit targets
Must have field sales, distributor management and leading teams experience
Consistent track record of leading and developing a high-performance sales team
Must have detailed knowledge of financial management, including working applications of financial planning, analysis, and strategy
Must have skills in pricing analysis and efficiency. Must understand and apply data analysis to drive effective portfolio strategies
Understands supplier/distributor dynamics and product supply chain
Must be performance and process oriented to understand how to use and implement metrics to measure performance
Persuasive sell, negotiation, & problem solving
Complete understanding of beverage alcohol business math
Ability to seek out brand growth opportunities through the lens of detailed execution, brand marketing opportunities and activation that creates consumer engagement
Outstanding platform skills in oral, written, and electronic communication
Very positive; highly organized; excellent influencer; exhibits independence/needs little supervision; quick learner; and exhibits resiliency and tenacity in the face of challenge
Moves with considerable pace, inspired to take action and possesses a steadfast appetite for continuous improvement
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement: (TE)
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you!
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
Off Site MinnesotaAdditional Locations :
Job Posting Start Date :
2025-10-10Salary Range:
Minimum Salary:
$144750Maximum Salary:
$241250At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.
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What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet








