As our Senior Manager Product & Brand, you will be responsible for providing strategic leadership across Product Development, Creative/Art Direction, Brand & Innovation, Catalog, and E‑Commerce Merchandising for the Specialty Division, MindWare. This role ensures alignment between product strategy, creative execution, merchandising, and brand expression to drive growth, differentiation, and customer relevance across all customer touchpoints. You will act as the primary point of contact for cross-functional partners in the absence of the SVP, Specialty Division, and focus on establishing priorities, enabling leaders, and ensuring cohesive execution across teams while driving integrated planning and performance across product, print, and digital channels.
This role works on-site in Roseville, Minnesota.
Detailed DescriptionPrincipal Duties and Responsibilities
Essential FunctionsMarginal Functions
Here’s what you need to join the fun:
Knowledge, Skills, and Abilities
- Working understanding of site analytic tools and metrics
- Detail oriented
- Excellent communications skills
- Ability to think conceptually
- Ability work under pressure of deadlines and multi-task
- Knowledge of HTML and A/B testing environments helpful
- Ability to perform job duties in a safe manner
- Bachelor’s Degree in Business Administration, Merchandising, related field or equivalent combination of education and experience
Experience
- Minimum seven years experience with site management including workflow in an on-line retail environment
- Minimum three years previous management experience
- Previous experience with content management systems, catalog and ecommerce business
What’s in it for you:
- Comprehensive wellness and employee assistance programs
- Medical, dental, vision coverage options
- Company 401K matching program
- Basic life insurance
- Parental leave
- Medical and family leave
- Paid Time Off
- Employee discount
- Company events and more!
For Minnesota, we expect the base pay for this role to fall between $120,000–$160,000 annually, depending on experience and qualifications. The wage range provided represents MindWare’s good faith estimate of possible compensation at the time of posting. Actual compensation will be determined based on experience and other factors permitted by law.
Join us at MindWare, part of the Oriental Trading family of brands, where fun means business!
MindWare (www.mindware.com) is the award-winning creator, manufacturer and distributor of Brainy Toys for Kids of All Ages. Founded in 1990, the company started out as a small retail store in Minneapolis, later evolving into a catalog, website and wholesale business that delivers toys and games to customers' doorsteps, classrooms, neighborhood toy stores and the world's largest retailers. In 2012, MindWare was purchased by Oriental Trading Company, the nation's largest direct retailer of value-priced party supplies, arts and crafts, school supplies, toys and novelties. With a corporate vision to “Make Life More Fun,” Oriental Trading (a Berkshire Hathaway company) spreads joy and smiles to millions each year through a robust family of brands; Oriental Trading, Fun Express, MindWare, SmileMakers, Morris Costumes and halloweenexpress.com.
EOE
Skills Required
- Bachelor’s degree in Business Administration, Merchandising, a related field, or equivalent combination of education and experience
- Minimum seven years of experience with site management and workflow in an online retail environment
- Minimum three years of previous management experience
- Previous experience with content management systems, catalog, and e-commerce business
- Working understanding of site analytics tools and metrics
- Strong communication skills
- Ability to think conceptually and manage deadlines and multiple tasks
- Knowledge of HTML and A/B testing environments
What We Do
Oriental Trading Company has one simple mission: to make life more fun. For individuals, nonprofits, churches and schools, we provide countless reasons to share smiles while making all of life's moments more special. With more than 40,000 unique products, we're the nation's largest direct retailer of value-priced party supplies, toys and crafts as well as a leading provider of fundraising products. Headquartered in Omaha, Nebraska, Oriental Trading has continued its long-standing commitment to excellent customer service, even being recognized by Foresee as one of the Top 20 Internet Retailers based on customer satisfaction. Additionally, Oriental Trading has been rated one of the Top 100 Online Retailers by Internet Retailer. Our history with fun is one that spans for the better part of the last century. Founded in 1932, we became a major supplier of novelties to the U.S. carnival trade in the 1950s before expanding in the succeeding decades through catalogs, direct marketing and eventually the internet in 1999. In 2012, Warren Buffett's Berkshire Hathaway saw tremendous value and growth opportunity in Oriental Trading and made the decision to purchase our company. Shortly after, Oriental Trading acquired two companies that aligned with our mission: MindWare, a manufacturer, wholesaler and direct retailer of “brainy toys for kids of all ages,” and SmileMakers, a leading brand specializing in patient giveaways and promotion products for dental and healthcare markets. To better meet the needs of our customers, Oriental Trading created several new brands in 2017; Marry Me, Fun365, and CustomFun365. For over 85 years, we've helped friends and families around the world spark imaginations and celebrate special moments. Spreading fun one smile at a time? That's our specialty! Ready to Make Your Career More Fun?
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