Lead AI integration in client work and internal operations, focusing on market enablement, transformation, training, and measuring adoption impact.
Role Purpose
Edelman is seeking a Middle East AI Lead to drive adoption and integration of AI across our internal operations and client work. Reporting into our EMEA AI leadership, this is a key strategic role focused on market enablement, execution, and commercial impact. You’ll partner closely with client, sector, and specialty leaders to embed AI into daily workflows, client programs, and Edelman’s broader transformation efforts. If you're passionate about people-led innovation, AI enablement, and building real-world solutions that deliver impact - this is your opportunity to lead from the front.
Key Responsibilities
Market Leadership, Execution & Enablement
· Localize Edelman’s global AI vision into MIDDLE EAST-specific initiatives and priorities.
· Partner with client, sector, and specialty leads to embed AI tools and practices into everyday work.
· Roll out proprietary AI solutions (Archie, Trust Stream, custom content models, agentic workflows) with clear adoption targets by practice and account.
· Coordinate the MIDDLE EAST AI Ambassador network, delivering or orchestrating tailored enablement and AI fluency training.
Internal Transformation & Change
· Act as a visible role model for AI adoption through showcases, training sessions, and internal communications that highlight team successes.
· Apply the Account-Based Transformation framework to MIDDLE EAST accounts, auditing workflows, piloting automation, and creating lighthouse cases.
· Support change management programs to integrate AI into ways of working and commercial processes.
· Share market insights and adoption progress with the EMEA Chief AI Officer and EMEA AI Leads team to strengthen cross-market learning.
· Create and execute a MIDDLE EAST market change plan, including stakeholder mapping, change impact assessments, role-based communications trainings, and reinforcement, using a recognized methodology (e.g., Prosci/ADKAR) to drive sustained behavior change.
· Define and track adoption KPIs and leading indicators (such as percentage of priority workflows automated, time saved, model usage/quality, and enablement completion). Conduct a monthly “AI Ways of Working” review with market leadership to identify and remove blockers while sustaining momentum.
Client Support & Commercial Impact
· Support pitches and scopes with AI-enabled offerings, helping account teams position solutions and build client confidence.
· Support the market launch of GEOSight Edelman Introduces GEOsight: A New Solution for Brand Visibility in AI Search | Edelman
· Contribute to lighthouse engagements with MIDDLE EAST clients, generating proof points and case studies.
· Advise client teams on AI Adoption journeys in the Marketing and Communication sector, leveraging Edelman’s IP on Trustworthy AI transformation and change.
Key Qualifications
Education and Experience
· 5–7 years of experience in consulting, marketing, communications, or digital transformation, with hands-on exposure to AI or automation.
· Experience supporting client delivery and contributing to pitches or business development.
Skills
· Strong understanding of generative AI, workflow automation, and data-driven communications (coding not required).
· Clear communicator who can translate technical concepts for non-technical audiences.
· Skilled at driving adoption and change in multi-team environments.
· Familiar with offering design, pricing discussions, and efficiency measurement.
Personal Attributes
· Builder mindset, pragmatic, and quick to pilot new solutions.
· Collaborative and hands-on, with a focus on team enablement.
· A passion for people-driven change, empathy, curiosity and growth mindset.
· High integrity, committed to responsible AI adoption and measurable client value.
Why Edelman
At Edelman, we believe trust is earned and AI is part of how we continue to earn it in an evolving world. We’re proud to be shaping the future of communications, with a commitment to responsible innovation, inclusive teams, and purpose-driven work. Join a global network that thrives on curiosity, collaboration, and making an impact that matters.
