Mid Market Sales Manager

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

DEPARTMENT SUMMARY

Nielsen is the global leader in third-party media and digital advertising measurement. Operating as a trusted provider of media currencies and insight data, we power transactions across the entire media ecosystem—including Advertisers, Agencies, Broadcasters, Publishers, and Digital Platforms. Japan remains a critical growth market for our Audience Measurement business in Asia, with future introductions of global Cross-Media solutions planned.

POSITION SUMMARY

As a Mid Market Sales Manager (Hunter) within the Audience Measurement team, you will drive business development and revenue growth with media partners in Japan. Tailored for an ambitious individual contributor with 3 to 5 years of experience, this role focuses on expanding the sales pipeline, closing new business, and executing go-to-market plans within a collaborative, matrixed global structure.

KEY RESPONSIBILITIES

1. New Business Development

• Develop monthly, quarterly, and annual sales plans to identify growth opportunities with prospective client groups.
• Deliver assigned sales targets through proactive outreach, lead generation, and new business acquisition.
• Partner with the Marketing team to leverage localized brand campaigns that enhance Nielsen's market presence and support your proactive prospecting.
• Collaborate with senior leadership during critical proposal and pitch phases to maximize conversion rates.

2. Sales Strategies

• Manage and analyze the sales pipeline regularly using CRM tools to build realistic achievement strategies.
• Support the development and implementation of competitive pricing and marketing strategies for the mid-market segment.
• Drive execution strategies for the marketing and roll-out of new product introductions to the Japanese market.

3. Client Engagement

• Develop trust-based relationships with day-to-day client contacts and collaborate with internal teams (Customer Experience, Product, Finance) to drive account retention and upselling.
• Maintain a solid understanding of Nielsen solutions to create and deliver clear, compelling client presentations and commercial proposals.
• Monitor client onboarding and gather structured feedback to coordinate product optimization and localization with regional/global teams.

4. Leadership

• Drive financial results with a proactive, client-centric mindset while fostering cross-functional collaboration.
• Professionally represent the premium Nielsen brand to external stakeholders and within the local industry.

KEY STAKEHOLDERS & INTERFACE

• Internal: Audience Measurement Commercial Teams (including MMS Asia colleagues), Customer Experience, Product, and Finance/Revenue Controller teams.
• External: Mid Market Sales clients, Mid-to-Senior level Executives at client organizations, industry bodies in Japan, and day-to-day contacts across client Insights, Data Partnerships, and Sales teams.

Required Experience & Knowledge

• 3 to 5 years of B2B sales or business development experience (Hunter mindset preferred) within or targeting Digital Marketing, AdTech, Advertisers, Media Agencies, or SaaS industries.
• Solid understanding of the Japanese media landscape, combined with a basic knowledge of market research, data interpretation, or statistical insights.
• Proven ability to execute strategic business plans and collaborate seamlessly within a multinational, matrix-style corporate environment.
• Language: Native-level Japanese (essential for local client negotiations) and Business-level English (essential for internal global communication).

Competencies & Tools

• Strong interpersonal and presentation skills with a collaborative, team-oriented mindset.
• Well-organized with excellent prioritization skills and meticulous attention to detail.
• Proficient with CRM tools (Salesforce experience is required; LinkedIn Sales Navigator is a plus) and Google Suite Applications.

KEY PERFORMANCE INDICATORS / MEASURES

• Primary metric: Delivery of Revenue on Hand versus assigned Quarterly Sales Targets.
• Assessment of the strategic approach to building a healthy revenue pipeline and conversion plan.
• Client onboarding success, initial account health, and active solution usage rates.
• Active collaboration and knowledge sharing with peers across the Mid Market Sales Asia team

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.