Mid-Market Account Executive

Posted 7 Days Ago
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London, Greater London, England, GBR
In-Office
Mid level
Other
The Role
Sell SaaS to mid-market accounts by owning territory GTM, driving new business and expansion, leading full sales cycle, partnering with SDRs and CSMs, using CRM for forecasting, and collaborating with cross-functional teams to meet quota.
Summary Generated by Built In

Office requirement: Hybrid 3 days a week (Monday/Tuesday/Thursday)

Employment type: Permanent

Seniority level: Mid

As our Account Executive, you’ll:

Be a part of our dynamic global Revenue team reporting to Senior Sales Manager,  UK Mid-Market. You’ll be responsible for helping develop, drive and execute an account plan for generating new business revenue as well as year-on-year expansion and growth for your existing accounts within your remit, in line with GWI’s growth strategy across your book of business.

Working within your dedicated market segment, you will be focused on winning new customers and driving growth & expansion in existing customers in an assigned book of business.  You will be responsible for:

  • Own the development and execution of a GTM strategy for your assigned territory, including existing customers and net-new accounts, to build a pipeline to ensure you can meet and exceed your sales quota.
  • Lead the entire sales cycle with your clients from initial opportunity creation to close.
  • Establish and build credibility with prospects from the outset. You’ll form a unique understanding of business challenges and present needs-based solutions that meet their business objectives
  • Partner closely with your Outbound SDR to craft and execute a winning outbound prospecting strategy that sparks conversations and generates high-quality opportunities
  • Build strong collaborative relationships with CSMs for your assigned customer accounts to ensure you are collectively helping customers drive value using GWI's solutions and identifying further opportunities for expansion.
  • Collaborate cross-functionally with Marketing, Insights, Leadership and other supporting teams to maximise success in live opportunities.
  • Track and update all sales activity within the CRM and accurately forecast revenue attainment via Salesforce/Clari. 
  • Follow best practices, engaging fully with the available tech stack and continually refine and optimise your approach for maximum impact.

Market Insight 

  • Stay informed about industry trends, competitive landscape, and emerging technologies. 
  • Utilise market insights to refine sales strategies, differentiate our offerings, and maintain a competitive edge.

What do I need to bring with me?

You’ll need to be able to demonstrate the core skills this role requires. Here’s what the team will be looking for in you:

  • Deep experience in SaaS or subscription sales, with a history of navigating and closing complex, enterprise-level deals.
  • A strategic mindset, able to see the bigger picture and connect technology solutions to real business challenges across multiple stakeholders.
  • A consistent track record of achieving (and often exceeding) ambitious goals.
  • First-hand experience bringing innovative, category-defining products to market in highly competitive spaces.
  • The ability to understand client needs and deliver value through both subscription and tailored solutions.
  • Familiarity with a structured sales methodology such as MEDDPICC, to guide opportunities through the pipeline with clarity and purpose.
  • Strength in multithreading, building trust, and fostering alignment across diverse buying groups.
  • Proficiency in Salesforce for managing pipeline, forecasting, and driving visibility across the sales process.
  • Clear and confident communication skills, with a talent for making complex ideas simple and compelling.
  • A proactive attitude - someone who thrives on building relationships and opening new opportunities, not just responding to inbound leads.
  • Confidence and credibility in engaging with senior executives and decision-makers.
  • Resilience and adaptability, with experience in the fast-moving world of start-ups and scale-ups.

What We Offer 📝

At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:

🌱 Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
🌱 Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
🌱 Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
🌱 Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
🌱 Career growth – Accredited learning, leadership development, and global career mobility.
🌱 Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.


Diversity, Equity & Inclusion 🌍Diversity is fundamental to who we are—both as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients.
 
As a Disability Confident employer, we welcome applications from disabled candidates and are committed to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities.
 
At GWI, you will find a place where you can contribute meaningfully, grow professionally, and belong fully.

We’re committed to a compliant workforce. As an E-Verify participant, we confirm employment eligibility for all U.S. hires, ensuring we employ individuals authorized to work in the United States.

#li-hybrid
#LI-

Skills Required

  • Deep experience in SaaS or subscription sales, closing complex enterprise-level deals
  • Proven track record of achieving or exceeding ambitious sales quotas
  • Experience bringing innovative, category-defining products to market
  • Familiarity with a structured sales methodology such as MEDDPICC
  • Proficiency in Salesforce for pipeline management and forecasting
  • Experience using Clari (or similar forecasting tools) and CRM to track sales activity
  • Ability to multithread and build trusted relationships across diverse buying groups
  • Clear and confident communication skills, able to engage senior executives
  • Proactive, resilient attitude with experience in fast-moving start-ups or scale-ups
  • Ability to develop and execute GTM strategy and collaborate cross-functionally
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The Company
HQ: London
679 Employees
Year Founded: 2009

What We Do

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 48 countries – asking whoever you want, whatever you want. We’re growing fast, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

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