Laminar (Formerly H2Ok Innovations)
Jobs
Mid-Market Account Executive, CPG- Hiring Multiple (Greater Boston & Remote from Florida, Greater Chicago, Mid-West, and Southern California)
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Mid-Market Account Executive, CPG- Hiring Multiple (Greater Boston & Remote from Florida, Greater Chicago, Mid-West, and Southern California)
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The Role
Sell Laminar's AI and sensor-driven solutions into mid-market CPG accounts. Manage full sales cycle from cold outreach to close, build VP-level relationships and champions, identify high-value use cases, justify ROI, coordinate pilots and rollouts with deployment, and drive expansions and renewals.
Summary Generated by Built In
At Laminar, we're leading the charge in physical AI, reshaping process industrials and manufacturing to drive operational efficiency and sustainability for our world’s most foundational industries. Powered by our Laminar AI Co-pilot models and state-of-the-art sensors, our solutions optimize facility performance across various processes, including process manufacturing, production, water management, energy reduction, and waste minimization. Based at Greentown Labs, North America's premier cleantech innovation community, we're a woman-founded startup backed by renowned investors like Greycroft, Construct Capital, 2048 Ventures, and Flybridge Capital. Our groundbreaking technologies have earned accolades and adoption from industry giants like Unilever, The Coca-Cola Company, ABinBev, and Mitsubishi Electric. We're committed to unlocking untapped data for our customers, empowering them to gain a competitive edge and create Industry 4.0.
Transforming our most foundational sectors of society is hard. Very hard. But we’re building an empire. And empire building is not easy. It’s deeply fulfilling, and you will learn and grow tremendously while driving sustainable impact globally with some of the largest players that make everything we eat, use, and wear. Our culture is to foster extraordinary growth within our teammates. We believe in autonomy, ownership, empowerment, demanding excellence, being mission-driven. We believe in creativity, authenticity, and extraordinary growth. We’re looking for relentless, ambitious, creative, and exceptional people to join our team and build the factory of the future.
As our company scales, we are seeking a dedicated Mid-Market Account Executive, CPG to join our growing Sales team of business development, Account Executives, Customer Success, and Go-To-Market. This full-time role is ideal for someone who thrives in a fast-paced environment and has passion and experience in selling technology into the CPG market. Reporting to the CRO, you'll play a vital role in developing champions, cultivating deep customer trust, and expanding our footprint through key partnerships. We are hiring for multiple Mid-Market AE's in the Greater Boston, Florida, Greater Chicago, Mid-West, and Southern California area.
What You Will Do
- Manage the entire sales process from cold outreach prospecting to close, including accurate pipeline forecasting in Mid-Market accounts (household recognizable brands in the CPG space)
- Develop champions, stakeholder mindshare, and trusted relationships at the VP/C-level
- Create and build account specific presentations that articulate Laminar’s value proposition, delivery to the customer.
- Use your industry expertise to discover and help implement new, high-value, use cases that make Laminar’s technology highly sticky in your customer footprint
- Have a passion for technology, strong technical acumen, and speak fluently about current trends related to AI/ML, SaaS, PaaS, IoT, and the industry in general.
- Work closely with the deployment team to deliver pilots, expansions and large global roll-outs.
- Take sole responsibility to remove obstacles in negotiations, deal closure and smooth execution of projects.
- Understand customer needs and bring to the table the ability to measure and articulate value and ROI to a customer for key use cases of Laminar’s technology.
About You
- 2+ years successfully selling in a fast-paced environment, with SaaS, IoT, and/or manufacturing sales specifically in the Mid-Market CPG industry. Prior employment in or selling to the food and beverage industry is a big plus.
- Proven experience in outbound sales, building champions and negotiating both land and expand deals especially in CPG industry
- Experience in consultative selling of technology into manufacturing, justifying large capex/opex projects to senior leadership.
- Proven track record of quota attainment in an inside sales capacity including cold outreach.
- Excellent written and oral communications skills with a willingness to establish an active social presence on LinkedIn
- Desired: Undergrad degree in Chemical/Mechanical/Electrical/Industrial Engineering, Industrial Engineering, or Science, or MBA Entrepreneurial mindset and passion for getting in on the ground floor at a fast-growing startup.
Benefits
- Direct impact on product and culture.
- Dynamic and inclusive work environment.
- Opportunities for growth and professional development.
- Access to Greentown Labs' extensive network of cleantech startups.
Learn How We Think
- Learn about our startup journey: Our Journey
- How we're combating climate change: AI-Powered Climate Tech
Why Laminar?
Impact: Work on cutting-edge physical AI and sensor tech that’s already transforming how factories use water, energy, and chemicals. Join a tight-knit, ambitious team where your contributions can reshape the industry.
Growth: Join a fast-growing startup where you’ll have the opportunity to shape our content strategy. We value fostering extraordinary growth in our teammates.
Innovative Culture: Work in a high-performance environment that values empowerment, creativity, ownership, autonomy, innovation, excellence, passion, and continuous growth.
Sustainability Focus: Play a key role in promoting sustainability and Industry 4.0 advancements in manufacturing.
Build the intelligence layer powering the next generation of industrial efficiency – with a team that moves fast and delivers real impact.
Our Interview Process
1. Phone screen with Laminar Head of Ops or Recruiter (15-20 minutes)
2. Intro call with Hiring Manager (30 minutes)
3. On-site interview, including short tour of GTL, overview of tech, and interview/presentation with the Hiring Manager and a few team members. Depending on the role, a skills exercise that should take no longer than an hour to prep, would be sent ahead of time. We record your skills exercise to share with any team members who could not join the interview and/or with Founder's ahead of their Founder's Interview. If you are not local, we can conduct this virtually.
4. Finalists for Full-Time positions will have a Founder’s Interview in-person
Final steps:
Two professional references are requested, ideally one from your current organization and one who served as your Manager
If an Offer Letter is extended, a Background check is conducted
A recent study from LinkedIn showed that most women apply to jobs only when they meet 100% of the requirements, whereas men will hit the apply button if they hit 60%. Laminar (formerly H2Ok) is committed to building a diverse and inclusive team. So, to the women and nonbinary folks out there feeling unsure if you're a perfect fit, we strongly encourage you to apply! If you're ready to play a key role in scaling a game-changing company that’s transforming the industrial sector and advancing sustainability, we want to hear from you!
* We recently updated our domain to runlaminar.com. Please ensure you add the runlaminar.com domain to your safe senders list to ensure you receive our communications.
Skills Required
- 4+ years selling in a fast-paced environment with SaaS, IoT, and/or manufacturing sales to Mid-Market CPG (> $6B revenue)
- Proven experience in outbound sales, building champions, and negotiating land and expand deals in the CPG industry
- Experience in consultative selling of technology into manufacturing and justifying large capex/opex projects to senior leadership
- Proven track record of quota attainment in an inside sales capacity including cold outreach
- Strong technical acumen and ability to speak about AI/ML, SaaS, PaaS, IoT and sensor technology
- Excellent written and oral communication skills and willingness to maintain an active LinkedIn presence
- Undergraduate degree in Engineering or Science or MBA
- Entrepreneurial mindset and passion for early-stage startup environments
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The Company
What We Do
Laminar (Formerly H2Ok Innovations) is transforming how food and beverage factories run by using its in-line sensors and turnkey AI solution to unlock lost production time. Laminar’s patented spectral sensors continuously monitor fluid signatures to optimize Clean-In-Place (CIP), product changeovers, and prevent costly errors before they cause downtime. Our AI solution absorbs expert intuition into machine learning models and helps manufacturers instantly run faster, cleaner, and more profitably. Deployed in factories across six continents and trusted by global leaders like AB InBev, Coca-Cola, and Unilever, Laminar is redefining what it means to unlock your faster factory. Learn more about Laminar at runlaminar.com.
