Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Mid-Copywriter
Location: Durban, South Africa
About the role:
The Copywriter will need to develop compelling, engaging, and brand-aligned content across a variety of marketing and communication channels. They should be experts in storytelling and writing for a digital audience. As a Copywriter, you'll work closely with designers, strategists, and client teams to produce content across a wide range of formats and platforms. You'll take briefs from ambiguous to articulate, translating complex ideas into copy that serves both the audience and the brand. This is a mid-level role for someone who works with confidence and independence, brings creative rigour to every project, and thrives in a collaborative studio environment.
What you will be doing:
- Write clear, persuasive, and brand-aligned copy across digital and print, including websites, blogs, social media, email campaigns, advertising, brochures, and presentations.
- Interpret client and creative briefs and develop copy solutions that meet brand, campaign, and audience objectives.
- Collaborate with designers, strategists, and client stakeholders to develop integrated campaigns from ideation through to delivery.
- Ensure all content is consistent with the client's brand voice, tone, and messaging guidelines across every channel.
- Edit, proofread, and refine copy to uphold accuracy, quality, and brand consistency.
- Contribute ideas and creative thinking during briefings, brainstorms, and campaign development sessions.
- Apply SEO best practices where relevant to improve content visibility and performance.
- Present copy concepts and rationale clearly to internal teams and client stakeholders.
- Manage multiple projects simultaneously, maintaining quality and meeting agreed deadlines.
- Handle client and internal information with discretion and professionalism at all times.
What you need to be great in this role:
- A strong portfolio demonstrating range across digital and print copywriting, ideally including social, email, web, and advertising formats.
- 4+ years writing in a creative environment
- Proven ability to translate complex or diverse source material into content that engages and resonates with target audiences.
- Solid understanding of digital channels and the creative requirements of each.
- Excellent writing, editing, and proofreading skills with a sharp eye for detail and consistency.
- Experience working independently from briefs, as well as collaborating within a wider creative team.
- Ability to manage multiple projects in a busy studio environment without compromising quality or deadlines.
- Confidence presenting copy and creative rationale to client and internal stakeholders.
- Proficiency with Gen AI tools relevant to copywriting to support output quality and efficiency.
- Experience building personal AI-assisted workflows to improve research, ideation, or drafting.
- Agentic approach to creative problem-solving, being able to break down complex briefs into manageable steps and deliver with focus.
- Ability to critically evaluate AI-generated content and apply editorial judgement to ensure brand and quality standards are upheld.
Req ID: 18422
#LI-AB1 #LI-MidSenior #LI-Hybrid
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Skills Required
- Strong portfolio demonstrating range across digital and print copywriting
- 4+ years writing in a creative environment
- Proven ability to translate complex source material into engaging content
- Solid understanding of digital channels and creative requirements for each
- Excellent writing, editing, and proofreading skills with attention to detail
- Experience working independently from briefs and collaborating within a creative team
- Ability to manage multiple projects and meet deadlines without compromising quality
- Confidence presenting copy concepts and creative rationale to clients and internal stakeholders
- Proficiency with Generative AI tools relevant to copywriting
- Experience building personal AI-assisted workflows for research, ideation, or drafting
- Ability to critically evaluate AI-generated content and apply editorial judgement
- Apply SEO best practices to improve content visibility and performance
- Agentic approach to creative problem-solving and breaking down complex briefs
OLIVER Agency Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OLIVER Agency and has not been reviewed or approved by OLIVER Agency.
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Leave & Time Off Breadth — Feedback suggests vacation, sick leave, and paid holidays are strong elements, with time off frequently highlighted as a standout part of the package. UK materials also describe generous annual leave that increases with service alongside additional personal days.
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Retirement Support — Feedback suggests U.S. employees can access a 401(k), and at least one account notes an immediate match. UK materials indicate a formal pension arrangement within the parent group.
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Affordable Benefits — Feedback suggests U.S. medical coverage is paired with employer-funded HSA/HRA or flex contributions that help offset high deductibles. These subsidies can meaningfully reduce out-of-pocket costs for some employees.
OLIVER Agency Insights
What We Do
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.
