GROW YOUR CAREER WITH US
At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!
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If you’re interested to be considered for this position, please click the blue APPLY button at the top of the page to get started. All candidates must complete an on-line application to be considered.
- The Manager of Marketing Analytics will lead data-driven decision-making for marketing initiatives across our luxury cruise brands.
- Analyze campaign performance, optimize customer acquisition strategies, and uncover actionable insights that elevate brand awareness, customer loyalty, and revenue performance.
- This role combines strategic thinking, technical proficiency, and a deep understanding of luxury travel consumer behavior..
POSITION RESPONSIBILITIES:
- Develop, manage, and scale marketing performance dashboards and reporting tools for cross-functional teams.
- Analyze campaign results across digital, email, social media, direct mail, and partner channels to measure ROI and optimize future strategies.
- Drive analytics on new guest acquisition and make recommendations on how to source new guests most effectively.
- Segment and profile luxury traveler audiences to support personalized marketing and customer journey mapping.
- Work closely with CRM and Loyalty teams to enhance guest retention and repeat booking efforts using predictive modeling.
- Identify and evaluate trends in customer acquisition costs, lifetime value (LTV), and conversion funnels.
- Collaborate with creative and brand teams to test and measure messaging, content, and offer effectiveness.
- Guide the marketing team in developing KPIs for brand campaigns, promotions, and guest engagement strategies.
- Steer model building and data science initiatives (MMM, LTV, Propensity) so that results best serve the business.
- Interpret outcomes for stakeholders.
- Provide executive-level summaries, visualizations, and recommendations for the senior leadership team.
- Leverage strong understanding of relational databases, business analysis, and SQL code to mine data, at customer and program levels, to drive insights impacting marketing strategies.
- Ensure that measurement datasets are complete, accurate and available to support decision making.
- Investigate dataflows with logic and SQL to answer business questions.
- Guide data developers to ensure data is accurate and consumable in Snowflake and Tableau.
- Interact across multiple partners from a data perspective including data visualization suppliers, data warehouse, marketing data ops, and customer marketing database suppliers.
- Perform other job related duties as assigned..
QUALIFICATIONS:
DEGREE TYPE:
- Bachelor's Degree.
FIELD(S) OF STUDY:
- Related field of study.
- Bachelor's Degree in Marketing, Business Analytics, Economics, or related field..
EXPERIENCE:
- 5+ years of experience in marketing analytics, preferably within luxury travel, hospitality, or lifestyle brands..
COMPETENCIES & SKILLS:
- Strong knowledge of web and campaign analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Salesforce Marketing Cloud).
- Highly analytical with strong problem solving and critical thinking skills.
- Proficiency in data visualization tools (e.g., Tableau, Power BI) and analytical tools (e.g., SQL, Excel, R, or Python).
- Familiarity for data science and predictive modeling preferred.
- Experience managing or mentoring analytical talent a plus.
- Exceptional communication skills with the ability to translate complex data into clear business insights.
- Organized with attention to detail and time management.
- Passion for luxury travel and an understanding of premium consumer expectations..
ABOUT NCLH
Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.
LEARN MORE ABOUT OUR COMPANY:
At a Glance
Brand Overview
Norwegian Cruise Line
Oceania Cruises
Regent Seven Seas Cruises
New Releases
EQUAL OPPORTUNITY EMPLOYER
It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Skills Required
- Bachelor's Degree in Marketing, Business Analytics, Economics, or related field
- 5+ years of experience in marketing analytics (luxury travel/hospitality preferred)
- Proficiency in SQL and relational databases
- Experience with Tableau or Power BI for data visualization
- Familiarity with web and campaign analytics tools (Google Analytics, Adobe Analytics) and marketing platforms (HubSpot, Salesforce Marketing Cloud)
- Proficiency with Excel and analytical tools (R or Python)
- Familiarity with data science and predictive modeling (MMM, LTV, propensity)
- Experience managing or mentoring analytical talent
- Strong communication skills and ability to present executive-level summaries and recommendations
- Attention to detail and strong organizational/time management skills
