Mgr, Advertising

Reposted 11 Days Ago
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Devon, PA, USA
Hybrid
Mid level
Other
The Role
The Advertising Manager oversees advertising programs, manages staff, coordinates projects, assists in marketing design, and monitors program utilization.
Summary Generated by Built In

Purpose of Job

The Advertising Manager is responsible for the operational management of all advertising programs including new product development and enhancements to existing programs and vendor relations. Also responsible for championing key initiatives for product development, implementation, and ongoing training. 

Job Duties and Responsibilities (Essential Job Functions)

Common job activities are listed below; actual position responsibilities may vary.  Refer to your manager or human resources for specific duties and performance expectations.

  1. Coordinate all digital, social advertising and print media within intended deadlines with external (agents and sales leaders) stakeholders, internal team members and outside vendors. Develop project plans, provide direction and coordinate project activities associated with advertising. (40%)
  2. Assist in design, production and implementation of all marketing programs and campaigns. (10%)
  3. Continually monitor and report to management on utilization of current and new advertising programs and provide the management team with regular participation updates. (10%)
  4. Ensure that all advertising and marketing programs are being adequately promoted in all communication mediums to the sales associates and consumers in support of program growth as defined by supervisor and department head. (10%)
  5. Create support pieces for sales associates and management to promote utilization of existing programs. (5%)
  6. Perform any additional responsibilities as requested or assigned. (0 – 5%)

Performance Expectations

  • Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
  • Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
  • Establish and maintain positive and productive work relationships with all staff, customers and business partners.
  • Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
  • Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.

Qualifications

Education:

  • Bachelor’s degree in marketing, communications, business administration or related field; or equivalent work experience.

Experience:

  • Two years of advertising experience, with an emphasis in all forms of media including digital, social platforms, and print media.
  • Ideally, a background in real estate, luxury product marketing, residential new construction or related industries.

Knowledge and Skills:

  • Strong personal computer skills; 
  • Effective oral and written communication skills, including presentation skills.
  • Effective interpersonal skills and leadership abilities.
  • Effective analytical, problem-solving and decision-making skills.
  • Project management skills; ability to prioritize and handle multiple tasks and projects concurrently. Ability to work within tight deadline environment.

We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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The Company
HQ: Minneapolis, MN
157 Employees
Year Founded: 1998

What We Do

HomeServices of America, Inc., based in Minneapolis, Minn., developed a strategy that integrates all the pieces of the real estate transaction puzzle including mortgage, title, escrow, insurance and relocation into a suite of home services that work together. Today, while our companies each operate autonomously, they share the unifying priority of delivering an exceptional experience to customers throughout the home buying transaction process. As the parent organization, we support our companies with technological innovation, operational excellence together with operational, legal and financial expertise to stay relevant throughout the home buying and home selling process. Through its affiliate companies, HomeServices of America is the second-largest homeownership service provider in the United States. Owned by Berkshire Hathaway Energy, an affiliate of Berkshire Hathaway Inc., HomeServices’ operating companies offer integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties and other homeownership services. HomeServices Relocation, LLC is the full-service relocation arm of HomeServices of America which provides every aspect of domestic and international relocation to corporations around the world.

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