We are looking for a highly creative and performance-driven Meta Creative Strategist to lead paid social creative strategy, concept development, creative testing, and content iteration across Meta advertising campaigns.
This role is ideal for someone who understands how creativity directly impacts advertising performance and can transform customer insights, product benefits, ad performance data, and testing results into high-performing concepts that drive growth.
You will work closely with media buyers, content creators, and creative teams to continuously improve creative performance and help scale customer acquisition through innovative and data-driven advertising strategies.
What you will do:
- Develop Meta ad concepts, hooks, scripts, angles, and testing ideas
- Create and iterate performance-focused advertising creatives
- Build weekly creative testing plans based on campaign performance data
- Analyze winning and underperforming creatives to identify repeatable patterns
- Develop UGC briefs, shot lists, and creative direction for content teams
- Recommend creative iterations based on performance signals and testing outcomes
- Maintain a structured testing process across products, offers, audiences, formats, and creative angles
- Collaborate closely with media buyers to improve campaign performance
- Stay current on eCommerce creative trends, UGC formats, and paid social best practices
- Contribute to creative strategy in AI-driven campaign environments
Requirements:
- Proven experience developing high-performing Meta advertising creatives
- Strong understanding of direct-response marketing principles
- Experience working in eCommerce environments
- Strong communication and organizational skills
- Ability to balance brand consistency with performance objectives
- Strong understanding of performance-driven creative strategy
- Experience collaborating with media buying and marketing teams
- Ability to analyze creative performance data and identify optimization opportunities
Must have:
- Experience creating:
- UGC concepts
- Product-focused creative
- Testimonial creative
- Founder-led content
- Offer-based advertising
- Strong understanding of:
- Hooks
- Angles
- Creative testing
- Messaging strategy
- Direct response marketing
- Experience writing:
- Hooks
- Scripts
- Creative briefs
- Testing hypotheses
- Experience using:
- CapCut
- Photoshop or similar design tools
- Video editing platforms
- Strong understanding of performance metrics, including:
- Thumbstop Rate
- Hold Rate
- CTR
- CPC
- CVR
- CPA
- Experience analyzing creative performance and identifying winning patterns
- Ability to develop and execute structured creative testing programs
Nice to Have:
- Experience with Shopify brands
- Experience in:
- CPG
- Food & Beverage
- Outdoor
- Lifestyle
- Consumer Products
- Copywriting experience
- Creator management experience
- Experience working with DTC brands
- Experience collaborating directly with performance marketing teams
- Familiarity with Andromeda and GEM ecosystems
- Experience producing content in-house
If you enjoy thinking like a business owner, care deeply about great UX, and know how to turn Shopify into a growth engine, we’d love to hear from you. Apply and let’s talk.
Skills Required
- Proven experience developing high-performing Meta advertising creatives
- Strong understanding of direct-response marketing principles
- Experience working in eCommerce environments
- Proficient in English
- Strong communication and organizational skills
- Ability to balance brand consistency with performance objectives
- Experience collaborating with media buying and marketing teams
- Ability to analyze creative performance data and identify optimization opportunities
- Experience creating UGC concepts, product-focused, testimonial, founder-led, and offer-based creative
- Strong understanding of hooks, angles, creative testing, messaging strategy, and direct response marketing
- Experience writing hooks, scripts, creative briefs, and testing hypotheses
- Experience using CapCut
- Experience using Photoshop or similar design tools
- Experience using video editing platforms
- Strong understanding of performance metrics (Thumbstop Rate, Hold Rate, CTR, CPC, CVR, CPA)
- Ability to develop and execute structured creative testing programs
What We Do
We are on a mission to give every company, no matter the size, the opportunity to innovate and help build a better future. Our Services: Dedicated Tech (full/partial) Squads: we create multi-disciplinary, remote (near-shore) Tech Squads that become part of your team. They adapt to your workflows and are trained on Agile methodologies to deliver continuous value. We believe that well-trained remote teams bring clients the opportunity to increase innovation output by accessing a greater / more diverse pool of talent, while reducing the cost of development. On-Demand Software Development: at our core, we are software developers excited about building digital products and solutions using the latest technologies and agile methodologies. We provide end-to-end capabilities to deliver on your technical requests. Product Management, Tech Architecture, Front / Back End Development, Devops & QA Venture Building: we partner with companies to co-launch new digital businesses that leverage core assets of the company (distribution channels, customer base, industry knowledge, proprietary technology, etc). We take the co-created ideas into MLP’s (Most Lovable Product) aiming to find product market fit and scale in the leanest possible way. As startup founders ourselves, we love getting things from 0 to 1. We are End-To-End Innovation Enablers, helping your company unlock it's full innovation potential.
