Are you a Meta Ads maestro who lives and breathes campaign optimization? Do you get excited about diving into data and turning ad spend into tangible business growth? If you're a results-driven individual with a passion for paid social, we have an incredible opportunity for you!
Our strategic partner is on the hunt for a talented and experienced Meta Ads Expert to take the reins and supercharge their online customer acquisition and engagement efforts. You'll be the driving force behind their paid social strategy, focusing specifically on Facebook and Instagram Ads to achieve maximum impact.
What You'll Be Doing (Your Key Growth-Driving Missions):
Become the Meta Ads Strategist: Develop and execute cutting-edge paid social strategies specifically for Facebook and Instagram to attract, convert, and retain customers.
Campaign Creation & Management Wizard: Launch, meticulously manage, and relentlessly optimize high-performing PPC campaigns across Facebook and Instagram Ads Manager.
Audience & Targeting Guru: Dive deep into audience segmentation, conduct competitor analysis, and laser-target the right users with compelling messaging to maximize ad efficiency.
Optimization Obsessive: Continuously A/B test ad creatives, landing pages, and bidding strategies to squeeze every ounce of performance out of your campaigns. We're talking about driving down CPC, CPA, and boosting CTR & ROAS!
Data-Driven Decision Maker: Monitor and analyze campaign performance using Meta Business Manager and other analytics tools. Translate data into actionable insights and reports to continuously refine your strategies and demonstrate ROI.
Creative Collaboration: Work closely with design and copywriting teams to develop eye-catching ad creatives and persuasive ad copy that stops the scroll and drives conversions.
Stay Ahead of the Curve: Keep your finger on the pulse of the ever-evolving Facebook Ads landscape, testing new features and strategies to maintain a competitive edge.
What You Need to Bring to the Table (Your Expertise Arsenal):
Proven Facebook Ads Track Record: 4+ years of hands-on digital marketing experience with a strong focus and demonstrable success in managing and optimizing Facebook and Instagram Ads campaigns. Be ready to show us the results you've driven!
Meta Ads Platform Mastery: Deep expertise in Meta Ads Manager and Instagram Ads, including in-depth data analysis and sophisticated bid optimization techniques.
Analytical Prowess: Comfortable crunching numbers and using digital analytics tools (especially Meta Business Manager) to identify trends, extract insights, and drive data-informed campaign improvements.
Growth Mindset: You're not afraid to experiment, test new ideas, and iterate quickly based on data. You thrive in a fast-paced environment and are always looking for ways to improve performance.
Communication Superstar: Ability to clearly present complex Meta Ads performance data and insights to both technical and non-technical stakeholders.
Bonus Points If You Have (Nice-to-Have Skills That Will Make You Shine):
Copywriting & Basic Design Flair: You can whip up compelling ad copy and make minor design tweaks to creatives.
Experience with Landing Page Optimization: You understand how to optimize landing pages to improve conversion rates from Facebook Ad traffic.
Marketing Automation Understanding: You grasp how Facebook Ads can integrate with broader marketing automation workflows.
B2B or SaaS Experience: Familiarity with longer sales cycles and lead generation in the B2B or SaaS space is a plus.
What's In It For You (The Perks of Joining Our Partner's Team):
Competitive Compensation: Your expertise will be rewarded with a salary structure that recognizes your performance and the impact you have on key marketing KPIs.
Professional Growth in Paid Social: Focus your career on your passion - Meta Ads! You'll have opportunities for continuous learning, certifications, and mentorship to become an even more sought-after expert.
Collaborative & Data-Driven Culture: Join a team that values creativity, data-driven decision-making, and working together to achieve shared success.
Flexible Work Environment: Depending on the partner's policy, you may have the flexibility of remote or hybrid work arrangements.
Career Advancement Potential: As the digital marketing function grows, there's potential to move into senior roles within the paid social or broader digital marketing team.
Ready to become our partner's Meta Ads Growth Champion?
If you are a passionate and results-oriented Meta Ads expert who thrives in a fast-paced, data-driven environment, and want to make a significant impact, we want to hear from you!
Skills Required
- 4+ years hands-on digital marketing experience with demonstrable success managing Facebook and Instagram Ads campaigns.
- Deep expertise in Meta/Facebook Ads Manager and Instagram Ads, including bid optimization techniques.
- Proficiency using Meta Business Manager and digital analytics tools to analyze campaign performance and extract insights.
- Proven track record of driving KPIs (CPC, CPA, CTR, ROAS) and willingness to present performance to stakeholders.
- Growth mindset and strong experimentation/A/B testing orientation to iterate quickly on campaigns.
- Copywriting and basic design skills.
- Experience with landing page optimization to improve conversion rates.
- Understanding of marketing automation and integration with Facebook Ads.
- B2B or SaaS marketing experience (longer sales cycles, lead generation).
What We Do
Airteam builds AI-powered software that converts drone-captured aerial imagery into precise 3D CAD models and measurement data for building surveying, PV planning, roofing and construction. The cloud platform automates accurate, centimetre-level measurements and inspections, reducing manual measurement time dramatically. Airteam also offers drone pilot capture services and tools that streamline planning and measurement workflows for contractors and planners.
