Mercedes-Benz Sprinter Van Sales Manager

Posted 25 Days Ago
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North Haven, CT, USA
In-Office
Entry level
Automotive • Retail
The Role
Lead retail sales operations for new and pre-owned Mercedes-Benz Sprinter vans. Responsibilities include recruiting and coaching sales consultants, managing deal structure and pricing, coordinating with F&I, inventory, upfit, and BDC teams, improving CSI, overseeing lead follow-up, monitoring sales and profitability metrics, and ensuring accurate CRM and desking-system reporting. Previous retail automotive management experience with both new and pre-owned vehicles is required.
Summary Generated by Built In
Retail Sales Manager

Mercedes-Benz Sprinter Van Center — Connecticut's only standalone Sprinter Van Center
Mauro Motors Automotive Group

The Retail Sales Manager's goal is to maximize new and pre-owned Sprinter van volume and gross profit per unit while developing a high-performing sales team that delivers an exceptional commercial customer experience. To do this, the Retail Sales Manager must be exceptional in the following:

Sales Team Leadership
  • Recruit, hire, train, coach, and hold accountable a team of sales consultants to meet individual and departmental unit and gross targets
  • Conduct daily sales meetings to align the team on inventory, pending deals, and daily objectives
  • Monitor and coach adherence to the dealership's road-to-the-sale process from greet through delivery, tailored to commercial and fleet buyers
  • Set clear performance expectations and conduct regular one-on-ones to review individual production, CSI, and development needs
  • Manage schedules, floor rotation, and up-system to ensure fair and consistent lead distribution
Desking & Deal Structuring
  • Desk deals using the dealer's desking system to structure profitable transactions that satisfy both dealer gross targets and customer needs
  • Approve pricing, trade values, and deal terms within dealer-set guidelines
  • Work closely with F&I to ensure smooth deal flow and maximize front-end and back-end gross per unit, including commercial financing and fleet lease structures
  • Review and approve all deals prior to funding to ensure accuracy and compliance
  • TO (turn-over) customers on the floor to assist sales consultants in overcoming objections and closing deals
Inventory & Up fit Collaboration
  • Partner with the Inventory and Up fit teams to understand available new and pre-owned Sprinter inventory, aging units, upfit lead times, and market positioning
  • Keep sales staff informed of new arrivals, aging inventory, and priority units through daily talking points and lot walks
  • Ensure showroom and key lot positions are merchandised effectively with priority inventory, including upfit and conversion examples
  • Communicate inventory and upfit needs and business-customer demand trends back to acquisition and inventory teams
Lead & BDC Management
  • Work with the Business Development Center to ensure timely follow-up and appointment conversion on all sales leads, including commercial and fleet inquiries
  • Review lead source performance and appointment show/close ratios to identify coaching opportunities
  • Ensure every incoming lead, phone-up, and walk-in is logged and worked according to dealership process
  • Partner with BDC leadership on outbound campaigns tied to inventory, service-to-sales, and equity mining opportunities targeting local businesses and fleet operators
Customer Experience & CSI
  • Own the department's CSI performance and implement process improvements to drive customer satisfaction scores
  • Personally engage with customers on the floor and follow up on any service recovery situations
  • Monitor online reviews related to the sales experience and coach staff on service recovery
  • Ensure delivery process is thorough, professional, and reinforces the value of the purchase — including upfit walkthroughs and commercial account onboarding
Performance & Reporting
  • Track and report daily, weekly, and monthly sales performance against dealer-set unit and gross profit targets
  • Analyze individual and team performance metrics (closing ratio, gross per unit, CSI, F&I penetration) to drive coaching priorities
  • Prepare and present sales department performance updates to dealership leadership
  • Maintain accurate use of the CRM/desking system to ensure clean, actionable reporting
Qualifications
  • Must have previous retail automotive management experience in both new and pre-owned vehicles; commercial, fleet, or Sprinter van sales experience strongly preferred

Mauro Motors is a leading Connecticut luxury automotive group, and home to the state's only standalone Mercedes-Benz Sprinter Van Center. You would be joining a winning team in a positive work environment that strives to be #1.

 
 

Skills Required

  • Previous retail automotive management experience with both new and pre-owned vehicles
  • Commercial, fleet, or Sprinter van sales experience
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The Company

What We Do

Mercedes-Benz of North Haven is a family-owned luxury automotive dealership in North Haven, Connecticut. It sells new, pre-owned, and certified pre-owned Mercedes-Benz vehicles and supports customers with financing, leasing, trade-ins, product guidance, and an on-site service and parts center. The dealership emphasizes first-class customer service, vehicle technology expertise, maintenance, repairs, and long-term relationships with local and regional drivers throughout Connecticut.

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