Job Description
Are you ready to unleash your creativity and passion for play? Join us in our mission to expand the LEGO® Membership community and bring the joy of play into the lives of even more people around the globe!We’re on the lookout for a dynamic Membership Marketing Specialist to be a key player in our Membership & Personalisation team within LEGO® Market & Channels Central Marketing.
Please note: No relocation assistance is offered for this position. The level of the role within the LEGO Group is Professional.
Core responsibilities:
- Support the ongoing delivery of a cohesive LEGO Insiders visual identity, content and communication framework, in partnership with OLA (Our LEGO Agency) and other stakeholders, to support our membership growth goals and objectives.
- Develop and deliver a toolkit to support and enable our partners (incl. LEGO Branded Retail, LEGO Certified Stores & 3rd Party Retailers) to effectively communicate and promote LEGO Insiders, driving visibility and awareness across channels and touchpoints.
- Own and manage projects that drive the consistency and elevation of effective communication of LEGO Insiders membership in support of reaching more engaged members with purchase.
- Support the activation of the LEGO Insiders membership content strategy and calendar in close partnership with other functions.
- Support key M&P and OLA stakeholders on the implementation of LEGO Insiders marketing assets to deliver high impactful content in support of membership growth goals and targets.
- Partner with key stakeholder teams to facilitate the delivery of marketing & content plans and activities, to drive cohesive implementation of the LEGO Insiders visual identity and commercial impact of content and messaging.
- Maintain our LEGO Insiders membership marketing & brand budget, owning the creation of SoWs and invoices
Play your part in our team succeeding
The Membership Marketing Specialist has a key role in helping deliver the transformation of our LEGO® Membership through best-in-class campaign strategies and offerings across LEGO® branded and non-branded channels.
You will report directly to the Director, Membership Campaigns & Marketing
Do you have what it takes:
- Experience with managing and driving cross-functional loyalty or membership content development and execution processes
- Experience with navigating and building support among diverse group of stakeholders in global company, incl. experience with how to work with product and tech teams
- Strong structured problem solving & communication capabilities
- Excels at communicating with senior stakeholders (written & oral); able to convey simple recommendations based on solid foundation
- Experience working in a global multi-cultural manufacturing company with a complex channel mix (D2C and B2B)
As a person you are positive and solution-oriented; you are a true team player, whilst also able to work independently, and setting clear direction; you have an inherent drive and excels at stakeholder management and influencing stakeholders
#LI-SG2
#LI-Hybrid
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Top Skills
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
