YMCA of Greater hartford Job Description
Job Title: Membership Director
FLSA Status: Exempt Job Grade:
Primary Department: Membership
Reports to: Executive Director
Revision Date: 02/05/2026 Leadership Level: Leader
The YMCA of Greater Hartford is an association open to all committed to helping people reach their potential in spirit, mind, and body. Our commitment is based on the belief that the purpose of this three-fold development is to live out the values of Caring, Honest, Respect and Responsibility.
POSITION SUMMARY:
Under the direction of the Executive Director, the Membership Director is responsible for the overall planning, development, implementation and follow-through of the membership sales and engagement process and providing leadership and direction to the Membership staff for assigned branch. The Membership Director ensures that all membership strategies and procedures are implemented at the branch level and acts as a champion and spokesperson for the GHYMCA membership initiatives in the community.
ESSENTIAL FUNCTIONS:
- Creates a warm and welcoming environment for all who enter the building, communicate and build relationships with members
- Leads Membership team with positive, ‘can do’ attitude, ensures policies and procedures are followed and creates opportunities to increase staff engagement
- Fosters a climate of innovation and engagement, ensuring that all sales and net activity goals are met
- Implements strategies that support the recruitment of new members and retention of current members and meet related goals
- Acts as lead for member value added child watch service areas which enhance and have a positive impact on member satisfaction
- Recruits, hires, trains, supervises, provides professional development opportunities and when necessary, terminates all Membership staff, provide supervision to other staff as needed (i.e. Child Watch or Amazing Kids)
- Develops and maintains budget, monitors expenses and generates reports as needed
- Manages financial assistance budget, reviews and approves financial assistance awards.
- Monitors payroll expenditures and ensures that they are within budget, takes appropriate steps to address issues as identified
- Identify membership trends, provide solutions to improve collections
- Develops and implements membership sales and retention plans, including marketing and promotion
- Utilize software systems to set up programs, run and analyze reports
- Resolve member complaints in a positive and expedient manner
- Monitor member satisfaction via surveys, recommend/implement changes to increase satisfaction ratings
- Ensure proper signage/marketing/branding
- Develops and distributes all membership communication and marketing pieces in accordance with Association guidelines
- Implement and monitor branch social media platforms in accordance with Association guidelines
- Represents the GHYMCA in business and community groups, develops working relationships with local business/community groups
- Develops and implements recognition program for members
- Develops and implements processes and procedures to ensure high quality customer service
- Prospects, secures and services Corporate memberships
- Plan and attend new member acquisition and current member retention events
- Plan and organize team meetings
- Coordinate/participate in fundraising activities
- Final approval for any membership refunds
- Act as Director on Duty as assigned
- Attend meetings as assigned
- Other related duties as assigned
QUALIFICATIONS:
- Bachelor's degree in related field preferred or Equivalent combination of education and experience.
- YMCA Team Leader certification preferred.
- Previous supervisory experience in customer service preferred.
- Excellent computer skills, working knowledge of Excel, Work and Outlook, and understanding of data collection/ability to gather and monitor information.
- Demonstrated analytical and critical thinking skills.
- Be flexible and be able to multi-task.
PHYSICAL REQUIREMENT:
- Ability to walk, stand, and sit (including on the floor) for long periods of time.
- Must be able to lift and/or assist children up to 30 pounds in weight.
- Visual and auditory ability to respond to critical situations and physical ability to act swiftly in an emergency.
- Must be able to use office equipment
- Must be able to travel via privately maintained vehicle within service area
- Tuition Reimbursement: Up to $1,000 per year.
- Post University Tuition Discount: 50% off tuition.
- FREE YMCA Membership: Valued at $750 annually.
- Childcare Discounts: Available to eligible employees. Discounts vary based on full-time or part-time employment status.
- Program Discounts: Discounts on swim lessons, summer camp, sports, and other YMCA programs.
- Paid Time Off: Available to eligible employees.
- Medical, Dental & Vision Insurance: Available to full-time employees working 30 or more hours per week. The YMCA covers 90% of employee medical premiums for eligible high-deductible health plans.
- Generous Retirement Savings: The YMCA contributes 12% of gross pay toward retirement for eligible full-time and part-time employees after two years of service, provided they work at least 1,000 hours each year (approximately 20 hours per week).
- Employee Assistance Program (EAP): Free, confidential counseling, services, and resources to support employees.
- FREE SNOO Rental: Free six-month SNOO rental for expecting parents working 20 or more hours per week.
Skills Required
- Bachelor's degree in a related field or equivalent combination of education and experience
- YMCA Team Leader certification
- Previous supervisory experience in customer service
- Excellent computer skills and working knowledge of Microsoft Excel, Word, and Outlook
- Ability to collect, monitor, and analyze data
- Demonstrated analytical and critical thinking skills
- Ability to be flexible and multitask
- Ability to walk, stand, and sit for long periods
- Ability to lift or assist children weighing up to 30 pounds
- Ability to respond to critical situations and act swiftly in emergencies
- Ability to use office equipment
- Ability to travel within the service area using a privately maintained vehicle
What We Do
The YMCA of Greater Hartford is an association open to all and committed to helping people develop their God-given potential in spirit, mind and body. Our commitment is based on the belief that the purpose of this three-fold development is to live out the values of our Judeo-Christian heritage, including caring, honesty, respect, and responsibility. Our vision is to be the premier provider of high quality values-driven programs. We believe that by teaching core character value of caring, honesty, respect, and responsibility, we can achieve our mission and vision for the people of Greater Hartford. The YMCA of Greater Hartford consists of 12 branches and two resident camps providing more than 100 programs in Hartford, Tolland and Windham counties. •Downtown YMCA in Downtown Hartford •East Hartford YMCA in East Hartford •Farmington Valley YMCA in Granby •Glastonbury Family YMCA in Glastonbury •Hale YMCA Youth and Family Center in Putnam •Indian Valley Family YMCA in Ellington •Tri-Town YMCA in Wethersfield •West Hartford YMCA in West Hartford •Wheeler Regional Family YMCA in Plainville •Wilson-Gray YMCA Youth and Family Center in the North End of Hartford •Camp Jewell in Colebrook •Camp Woodstock in Woodstock CT
