The Role
Sells gym memberships, fitness services, and retail products during presale and club opening periods. The role generates leads through community outreach, corporate partnerships, events, referrals, and phone follow-up; conducts tours and consultations; enrolls and onboards members; manages leads and appointments; supports events; and meets individual and team sales goals while maintaining strong member relationships and retention.
Summary Generated by Built In
Job Summary & Responsibilities
Disclaimer
DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.
ABOUT US
For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym--we support our members' total well-being through coaching, connection, and community. Join us and be part of a team that's changing lives every day!
For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym--we support our members' total well-being through coaching, connection, and community. Join us and be part of a team that's changing lives every day!
JOB SUMMARY
At 24 Hour Fitness, we're passionate about inspiring and empowering our members to live fit and healthy lives. Our new clubs are the next chapter of that mission: first-of-its-kind flagship destinations bringing together best-in-class fitness, wellness, recovery and hospitality. As a member of the founding team, the Membership Associate is one of the first faces of our new locations, building the club's membership base one conversation and one Founding Member at a time, and helping shape how the club looks, sounds and serves its members from day one.
At 24 Hour Fitness, we're passionate about inspiring and empowering our members to live fit and healthy lives. Our new clubs are the next chapter of that mission: first-of-its-kind flagship destinations bringing together best-in-class fitness, wellness, recovery and hospitality. As a member of the founding team, the Membership Associate is one of the first faces of our new locations, building the club's membership base one conversation and one Founding Member at a time, and helping shape how the club looks, sounds and serves its members from day one.
The Membership Associate delivers an outstanding and well-rounded sales and service experience to all guests and members through a compelling approach of offering membership, fitness and retail products and services. The Membership Associate builds relationships and translates the value of new locations and 24 Hour Fitness product and service offerings and has a strong focus on behaviors that drive member acquisition and retention. During presale and new club opening, the Membership Associate builds the club's founding membership base in the community; once the doors open, the Membership Associate carries that momentum onto the club floor, delivering successful guest and member engagement and attainment of sales revenue goals.
ESSENTIAL DUTIES & RESPONSIBILITIES
Presale and New Club Opening
Presale and New Club Opening
- Builds the club's founding membership base during the presale period by selling individual and Corporate Memberships against individual and team presale goals.
- Prospects daily in the community through local business visits, canvassing, pop-up events, chamber and networking events, schools and community organizations.
- Develops corporate partnerships with nearby employers and HR teams to enroll their employees as founding members.
- Conducts preview tours and consultations at the presale location and virtually, using Company-provided presale materials.
- Plans and supports presale and launch events, including VIP previews, community workouts, one-day sales events and the grand opening celebration.
- Communicates founding offers and presale promotions clearly and accurately.
- Logs every lead, appointment, tour and sale in the Lead Management System and reports daily activity against presale goals.
- Supports grand opening readiness, including onboarding presold members, scheduling first visits and orientations, and transitioning to the club sales floor at opening.
Guest Experience and New Member Onboarding
- Executes the Basecamp sales model with each guest and passionately relates how 24 Hour Fitness's products/services will satisfy their fitness needs.
- Tours potential members through the club and describes the facility, equipment, services and amenities that directly tie back to their individual fitness needs and goals. Ensures all guests are registered through the digital kiosk.
- Communicates membership and fitness offers in a clear and concise manner using Company-provided presentation tools.
- Effectively and professionally enrolls guests using Company sales techniques and protocol.
- Adheres to specific Membership Agreement Procedures (MAP) when enrolling members and guests.
- Onboards new members and assists with all member retention activities in order to drive club profitability.
- Consistently achieves or exceeds personal and team sales goals.
Prospecting and Lead Generation
- Obtains leads externally from within the community using company-provided tools/programs (e.g., community outreach/local promotions, corporate sales on-sites).
- Generates leads/new business internally through member promotions, referrals, the dissemination of guest passes, and contacting leads generated via phone.
- Responsible for effectively setting appointments for all leads and potential new business opportunities.
- Communicates and promotes local and global marketing campaigns to leads and members.
- Manages and follows up on leads/new business by using a Lead Management System.
- Executes a daily planner to track and plan for successful lead management and selling activities.
- Consistently achieves or exceeds personal productivity goals.
Member Experience
- Partners with Sales Leadership and the General Manager to provide a best-in-class, member-centric experience that strengthens member relationships and builds member retention.
- Ensures members receive a friendly greeting/check-in and prompt attention to their needs.
- Engages members with various fitness offerings including personal training, group exercise classes and 24GO digital content.
- Maintains first-name relationships with members, serves as a resource for their questions or concerns, and connects them with the right 24 Hour Fitness resources as appropriate.
- Provides a clean, friendly, well-maintained club to members and guests and helps new members become comfortable in the club.
Variable Compensation
Team Members in this role are eligible to participate in 24 Hour Fitness's Fitness Sales and Membership Sales Commission Plans. These plans reward exceptional service, incentivize success, and empower earning potential by aligning pay with your contributions.
Team Members in this role are eligible to participate in 24 Hour Fitness's Fitness Sales and Membership Sales Commission Plans. These plans reward exceptional service, incentivize success, and empower earning potential by aligning pay with your contributions.
Organization Relationships
Reports to the Sales and Service Manager. Works closely with the General Manager, marketing and the new club opening team during presale. Communicates and interacts with club members, prospective members, community and corporate partners, and outside/third party vendors. This position does not have any direct reports.
Reports to the Sales and Service Manager. Works closely with the General Manager, marketing and the new club opening team during presale. Communicates and interacts with club members, prospective members, community and corporate partners, and outside/third party vendors. This position does not have any direct reports.
QUALIFICATIONS
Required Knowledge, Skills & Abilities
- Minimum 12 months of retail or fitness sales experience required.
- In-depth knowledge and experience with sales practices and techniques.
- General understanding of the fitness industry.
- Ability to work with computers.
- Strong interpersonal communication skills.
- Strong customer service skills.
- Demonstrated ability to generate leads through outside sales, community outreach and networking.
- Comfortable approaching new people and businesses face-to-face and closing the sale.
- Independent, self-starter with strong organizational skills.
- Ability to work as part of a team.
- Ability to operate Point of Sale (POS) System.
- Knowledge of Membership System software preferred.
Minimum Educational Level/Certifications
- High School Diploma or GED.
- Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) certification from an approved organization is required (within 60 days of employment).
- Bachelor's degree preferred.
- Access to reliable transportation.
Work Experience and Qualifications
- Presale, new club opening, outside sales or community/B2B sales experience preferred.
Physical Demands/Environmental Conditions
- Ability to work in the club office and move about club floors and rooms.
- Occasionally required to demonstrate or explain proper physical fitness activities, techniques and procedures.
- Ability to communicate telephonically with members.
- Ability to access and operate company computer systems including document preparation, data entry, and reading and interpreting general and financial reports from a computer database or email system.
- While performing the duties of this job, the team member will be regularly exposed to moving mechanical parts.
- Ability to work a varied schedule to support the needs of the business; frequent extended workdays, weekends, and holidays may be required.
- Ability to work in a loud environment.
- Ability to work off-site and outdoors at local businesses and community events for extended periods, including walking between locations.
Travel Requirement
- Frequent local travel within the community during presale for lead generation, events and corporate outreach. Minimal travel may be required for training purposes.
BENEFITS AT 24
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401(k) with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401(k) with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.
Disclaimer
DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.
Skills Required
- Minimum 12 months of retail or fitness sales experience
- Knowledge and experience with sales practices and techniques
- General understanding of the fitness industry
- Ability to work with computers and company computer systems
- Strong interpersonal communication skills
- Strong customer service skills
- Ability to generate leads through outside sales, community outreach, and networking
- Comfort approaching new people and businesses face-to-face and closing sales
- Strong organizational skills and ability to work independently
- Ability to work as part of a team
- Ability to operate a Point of Sale system
- High school diploma or GED
- CPR and AED certification from an approved organization within 60 days of employment
- Reliable transportation
- Presale, new club opening, outside sales, or community/B2B sales experience
- Knowledge of Membership System software
- Bachelor's degree
24 Hour Fitness Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about 24 Hour Fitness and has not been reviewed or approved by 24 Hour Fitness.
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Wellbeing & Lifestyle Benefits — Free gym membership and employee discounts are viewed as meaningful day-to-day perks that add tangible value. Discounted personal training and wellness offerings further support lifestyle-oriented benefits.
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Retirement Support — A 401(k) with company match is offered, providing a foundation for long-term savings. This is positioned as part of the core package for eligible roles.
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Inclusive Benefits Coverage — Medical, dental, and vision coverage extend to full-time and many part-time employees. This breadth of eligibility expands access beyond only full-time staff.
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The Company
What We Do
Celebrating over 35 years as an industry leader, 24 Hour Fitness is committed to creating a healthier, happier world through fitness. We know our greatest responsibility is the physical and mental well-being of our members, team members and guests, and we are constantly innovating and reimagining our approach to support their journey and ultimate results. 24 Hour Fitness has over 275 clubs in 13 states, and offers a wide variety of strength, cardio and functional training equipment, group fitness classes, personal training, virtual training and digital offerings through our 24GO® app.
