Meijer Media Sales Enablement Lead

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

 

Meijer Rewards

• Weekly pay

• Scheduling flexibility

• Paid parental leave 

• Paid education assistance

• Team member discount

• Development programs for advancement and career growth

 

Please review the job profile below and apply today!

The Sales Enablement Lead (SEL) is responsible for driving sales growth through the development and delivery of strategic sales enablement initiatives. This role focuses on creating and maintaining comprehensive prospecting materials, executing proactive selling operations, and providing in-depth analytics and insights to support the sales team. The SEL will develop and deliver training programs, manage the sales team certification process, and ensure the effective use of sales materials. Additionally, the role involves effectively communicating our product's value proposition and collaborating seamlessly with the broader sales and marketing teams. The SEL will manage all aspects of business development solutions, from crafting meaningful narratives to support our media sales team, to driving lead generation through proactive prospecting and engaging potential clients.
Position will follow hybrid schedule: Monday-Wednesday in office, Thursday-Friday remote.

 

What You'll Be Doing:

· Provide development opportunities for Meijer Media Leads (MML) through training on new products/capabilities and best practices.

· Develop and deliver training curriculum and internal communication.

· Manage the sales team certification program and internal process documentation.

· Provide category-specific insights and revenue performance recaps (quarterly & yearly).

· Conduct partner-level analysis and recommendations.

· Perform revenue analysis to identify and bring opportunities to Leads.

· Create strategic pitch decks and proposals.

· Maintain a library of success stories.

· Own the Go-To-Market (GTM) toolkit.

· Develop prospecting materials and proactive selling opportunities (batched proposals, upsell challenges).

· Conduct recurring ad platform alignment meetings

· Call on agency holding companies to proactively share Meijer Media capabilities and source potential growth opportunities.

· Perform RMN industry competitive analysis.

· Take a proactive sales approach, identifying opportunities with top brand partners.

· Conduct pre-sales opportunity analysis, including using prospecting tools to identify new and potential upsell opportunities.

· Establish key performance indicators (KPIs) for sales enablement initiatives.

· Collect feedback from the team on the effectiveness of enablement resources and iterate on content and training programs based on feedback and changing business needs.

· Stay informed about industry trends, market changes, and competitor strategies, and disseminate relevant information to the MML team.

· Implement a culture of continuous learning within the MML team.

· Conduct regular analysis of sales performance against targets and provide insights and recommendations to leadership for ongoing improvement.

· Develop and manage the budget for sales enablement initiatives, optimizing spending to maximize the impact on sales productivity.

· Work with business partners to identify cross-sell opportunities with Meijer-owned tactics.

What You Bring With You (Qualifications):

· Bachelor’s degree preferred, or equivalent experience.

· Experience in sales enablement, revenue-facing roles, sales training, or sales support, with demonstrated knowledge of best practices, methodologies, and technologies in these areas.

· Measurable experience with a positive impact on business outcomes, such as win rate, quota attainment, and length of sales cycle.

· Experience in digital media strategy, sales, performance, and agency communications.

· Experience in executing change management initiatives with established approaches.

· Strong written and verbal communication skills, presentation skills, and cross-company and partner collaboration skills.

· Ability to be clear, concise, and effective in communication, advising partners on best practices and areas of opportunity.

· Strong interest in advertising data/tech, MarTech, paired with strong analytical, quantitative, and problem-solving skills.

· Resourceful in maneuvering through a large company while working in a nimble and fast-paced environment.

· Ability to adapt and thrive in any business situation, understanding and thriving in a fast-paced media environment.

· Work effectively and achieve results across internal functional areas and external parties in ambiguous situations.