Meijer Media Lead

Reposted 4 Days Ago
Be an Early Applicant
Grand Rapids, MI, USA
In-Office
Junior
eCommerce • Retail • Sales
The Role
The Performance Marketing Lead is responsible for developing and optimizing marketing campaigns, managing revenue pipelines, and collaborating on analytics and media planning across digital and in-store channels.
Summary Generated by Built In

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

 

Meijer Rewards

  • Weekly pay

  • Scheduling flexibility

  • Paid parental leave 

  • Paid education assistance

  • Team member discount

  • Development programs for advancement and career growth

 

Please review the job profile below and apply today!

The Performance Marketing Lead has direct responsibility over a segment of business and is accountable to develop, execute and optimize holistic, integrated marketing campaigns across digital and in store channels using platforms that drive specific business objectives and vendor revenue.


 

What You'll be Doing:

  • Own the revenue targets for the specific business and is held accountable to driving vendor revenue and category business results, while also contributing to overall business growth goals.
  • Accurately and effectively manage the specific category account revenue pipeline in order to prioritize business opportunities and resources. 
  • Collaborate with data & analytics partners to measure the impact of Performance Marketing solutions on the business and specific brands. 
  • Work cross-functionally on the e-commerce search ecosystem from platform and fundamentals to data, insights and reporting.
  • Work with media planning systems and tools such as: Adobe, Google, Criteo, Dunn Humby, Spark, Catalina or a similar ad serving/data analytics platform as well as potential 3rd party advertising platforms.
  • Create and deliver consultative presentations using industry knowledge, market trends, and expertise in Meijer Media Performance Marketing solutions. 
  • Act as the key contact for annual planning for specific accounts to program level strategies.
  • Forecast and secure media placements where needed, building the media recommendations and insights based on media campaign performance.
  • Responsible for category specific campaign set-up and analysis: execution, testing, delivery, QA, reporting, and analysis.
  • Authorship and inputs for vendor brand campaign proposals as it relates to search marketing, digital on site, social, programmatic off-site, or in store marketing activities.
  • Present strategic recommendations based on the business and vendor brand key objectives to buyers and vendors, through compelling and effective guidance on specific media tactics and creative inputs.

What You Bring with You (Qualifications):

  • Minimum Bachelor’s degree.
  • 1 Year of previous merchandising and/or retail experience preferred.
  • Marketing/Sales/Analytics majors preferred.
  • Has strong initiative to drive business results.
  • Has exceptional attention to detail, organizational and analytical skills.
  • Utilize strong communication skills with the ability to articulate complex concepts fluidly and cross functionally.
  • Requires the need to understand upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics.
  • Strong written and verbal communication skills, presentation skills along with cross company and partner collaboration skills. Ability to be clear, concise, and effective in communication.
  • Requires the ability to advise partners on best practices and areas of opportunity.
  • Strong interest in advertising data/tech, MarTech, paired with existing strong analytical, quantitative skills and problem-solving skills.
  • Resourceful in maneuvering through a large company while working in a nimble and fast paced environment – ability to adapt and thrive in any business situation.
  • Understand and thrive in a fast-paced media environment.
  • Work effectively and achieve results across internal functional areas and external parties in ambiguous situations.

Skills Required

  • Minimum Bachelor's degree
  • 1 Year of previous merchandising and/or retail experience
  • Marketing/Sales/Analytics majors preferred

Meijer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Meijer and has not been reviewed or approved by Meijer.

  • Healthcare Strength Healthcare coverage is described as a meaningful part of the total package, with medical, dental, and vision options and additional supplemental coverage. The availability of wellness programming and online doctor visits further strengthens the health offering.
  • Retirement Support Retirement offerings are positioned as solid, including 401(k) access and Roth 401(k) options that some find valuable. Union-negotiated structures are also associated with above-average pay and benefits in certain service roles.
  • Leave & Time Off Breadth Time-off benefits are a recurring bright spot, including paid time off, vacation time, and holiday pay that can accumulate over time. Paid parental leave is also part of the package, supporting work-life needs alongside PTO.

Meijer Insights

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The Company
Grand Rapids, Michigan
26,032 Employees
Year Founded: 1934

What We Do

It takes guts to start a business during the Great Depression. And it takes vision to keep it going. Our founder, Hendrik Meijer, opened Thrifty Acres in 1934. Almost thirty years later, his son, Fred, pioneered the world’s first ever supercenter – setting the table for who we are today: a multi-billion-dollar household name in retail. Of course, we’re not done. Not by a long shot. We recently launched the nation’s largest grocery home-delivery service – reinventing the business of grocery shopping … again. A lot has changed over the years, except for one thing; we’re still family owned. And that sense of family runs deep in everything we do. It’s the difference between selling a product and serving a community, and it’s the reason we’ve given back over $30 million to local food pantries in the last ten years. So, if you appreciate the pioneering spirit of Meijer, we’d like to connect with you. Because the bigger our family, the better

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