VSA’s purpose is to design for a better human experience. As a strategy and design agency, we blend consumer insights and data with human-centered design to activate meaningful, motivating and measurable experiences in an increasingly noisy world. With offices in Chicago, New York and San Francisco, VSA offers a full range of fully integrated capabilities—branding, advertising, data science and technology—all under one roof. VSA is also a proud member of Meet The People, an international family of unified and independent agencies. For more than 40 years, we have delivered solutions for business and creative leaders at some of the world’s most respected brands and forward-thinking organizations, including Google, Nike and IBM.
Meet The People, a dynamic and rapidly growing advertising holding group with over 800 talented professionals, is seeking a seasoned and enthusiastic Senior Director of Sales & Marketing. This is an internal Sales and Marketing role designed to help lead the agency group's new business acquisition efforts. This person will help lead the development and execution of digital marketing plans that generate sales leads for the MTP group of agencies and drive our business growth. Your primary directive is to target and meet sales goals while staying within the budget you participated in creating and managing. We are looking for a Sales and Marketing leader with over 8 years of experience in advertising agency sales and marketing space, who possesses strong leadership skills, a proactive "can do" attitude, and an inherent hustle mindset. This position would be physically located out of our Portsmouth, NH offices with some travel to other Meet The People office locations as needed.
Meet The People is more than just an advertising agency—we are a vibrant and collaborative community of innovators and creators. Our rapid growth is a testament to our commitment to excellence, creativity, and client satisfaction. With a fun and inclusive culture, we pride ourselves on fostering an environment where ideas flourish, teamwork is paramount, and every employee has the opportunity to make a meaningful impact.
- Develop and implement comprehensive digital marketing strategies that align with Meet The People’s goals and objectives.
- Lead and inspire a team of four specialists focused on research, strategy, marketing automation, and sales database management.
- Mentor and guide team members, fostering a collaborative and results-oriented environment.
- Conduct regular performance reviews, provide constructive feedback, and support professional development.
- Proven work experience as a business to business Acquisition Manager, Salesperson, or similar role with an understanding of sales and marketing performance metrics of advertising agencies.
- Develop and execute strategic sales plans to achieve revenue targets and business objectives.
- Prepare and present sales forecasts, reports, and performance metrics to the senior management team.
- Oversee the creation, execution, and optimization of digital marketing campaigns across various channels, including email, social media, search engines, and content marketing.
- Utilize data-driven insights to refine marketing strategies and improve campaign performance.
- Design and manage initiatives to generate and nurture high-quality sales leads.
- Work closely with the sales team to ensure alignment on lead generation goals and strategies.
- Oversee the implementation and optimization of marketing automation platforms.
- Ensure the integrity and accuracy of the sales database, facilitating effective lead tracking and reporting.
- Direct market research efforts to identify trends, opportunities, and competitive landscape insights.
- Translate research findings into actionable marketing strategies.
- Collaborate with cross-functional teams, including sales, creative, and account management, to ensure cohesive marketing efforts.
- Communicate marketing plans, progress, and results to senior leadership.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
- Minimum of 8+ years of experience in sales and marketing within an advertising agency.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong leadership skills with experience managing and mentoring a team.
- Proficient in marketing automation platforms and CRM systems.
- Excellent analytical, organizational, and project management skills.
- Exceptional communication and interpersonal skills.
- Self-motivated with a "can do" attitude and a strong sense of urgency and hustle.
- Be part of a creative and forward-thinking team at a leading advertising agency.
- Opportunity to make a significant impact on the agency's growth and success.
- Competitive salary and benefits package.
- Professional development and growth opportunities.
- Engage in a fun, fast-paced, and collaborative work environment.
Package:
- Competitive salary based on experience Salary range: $110K - $140kK and performance bonus opportunity
- Location: Portsmouth office based (partly working from home is an option based on the business needs)
- Ability to travel up to 40% of the time as needed (US/Canada)
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What We Do
VSA is a hybrid brand strategy and design agency. We partner with business, strategic and creative leaders, combining our strategic consulting with design-driven experiences to solve business problems and realize the future of a brand. As a hybrid agency, we blend consumer insights and data with the craft of design to activate the most meaningful, motivating and measurable experiences.
For VSA employees as well as those we recruit, we’ve adopted a long-term hybrid model that allows people to define their way of working in the way they want. This means that VSAers can work from anywhere in the United States—home, office or any place in between. Working from anywhere gives VSAers the option to find time to work alone, join others for office-based collaboration, or meet up as needed for small-group moments and client meetings. We’re also hiring with geographic “neutrality”—pursuing the best talent wherever it may live. We think having a workplace option matters most these days: Employees benefit from human interaction and the need for a change in scenery from time to time. And also, VSA benefits from a diversity of experiences and perspectives that come from seeing and participating in the larger world. All of which is why we see our offices in Chicago, New York and San Francisco as a flexible, accessible network of workspace hubs for employees to use as needed for work and interaction with colleagues.
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