The Role
Lead paid media strategy and campaign execution, manage client relationships, coach junior media staff, ensure budget adherence, develop testing roadmaps, and leverage GA4/GTM and ad platform certifications.
Summary Generated by Built In
Location: Minneapolis, MN
Hires local to the Twin Cities Metro-Area can anticipate an in-office component of 1-2 days a week, employed with Bold Orange. If this position lists, “Open to Remote”, hires outside of the metro area can anticipate travel to our Minneapolis, MN office on an as-requested basis. We value human connection and some travel is anticipated.
About Bold Orange:
Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future focused perspective to our clients.
Position Summary:
Bold Orange is seeking a bold, strategic, and curious spirit to join our growing, human-led, purposeful, brave, and future-focused agency. As the Media Supervisor, you will lead media initiatives and client relationships, serving as a steady, reliable presence for both clients and the Media team. You’re ready to take on larger, more complex programs with minimal oversight, mentor and coach junior team members, and continue sharpening your strategic and leadership skills. You are comfortable navigating ambiguity, love figuring out “what’s next,” and know how to translate strategy into a story that resonates with clients at every level. We want to see your curiosity come to life at Bold Orange. Our mantra is to Stay Curious, Stay Bold, and Stay Brave. We love talent who has a passion for life and digs in to make every moment matter.
Duties and Responsibilities:Paid Media Strategy & Campaign Leadership:
- Lead the development of core strategy deliverables and set the framework and guidance for building clear storylines, with minimal oversight
- Create nearly-final strategic briefs and media plans independently
- Own the build-out of more complex campaigns, finding innovative uses of platforms and tools
- Responsible for budget adherence and results across all platforms
- Develop testing strategies and roadmaps across campaign efforts to ensure decisions and optimizations are data and market driven
- Assess and prioritize areas of focus and impact to guide teams and clients
Client-Facing Expertise:
- Lead day-to-day communication around media strategy with mid- and senior-level client contacts, with minimal oversight
- Partner with clients to develop paid media strategies that support client business objectives
- Drive client narrative integrating organic media channels and omnichannel analytics
- Present and make recommendations to clients with varying levels of digital marketing and business experience, in an educational and support services capacity
Team Leadership:
- Regularly delegate to and coach junior members of the Media team, and consistently engage and inform senior Media team members
- Utilize media tools and platforms to their highest functionality, coaching junior team members and participating in new tool exploration
- Industry and Channel Continued Learning:
- Stay informed on the latest thinking and best practices around digital marketing trends, media buying, and attribution to identify potential new channels and strategies to keep us ahead
- Easily reimagine what “media” means in a rapidly changing world, staying current with emerging trends
- Utilize media tools and platforms to their highest functionality, and may participate in new tool exploration
- Five to seven years of media experience (agency preferred) or equivalent, with a track record of leading media programs and mentoring junior team members
- Demonstrated ability to lead the development of strategic briefs and media plans independently, with minimal oversight
- Proven experience managing client relationships with mid- to senior-level contacts and leading client-facing communications
- Strong understanding of digital marketing and the implications that technology has on developing strategies and execution plans
- Solid grasp of how paid media channels work together to create a cohesive, personalized marketing program for the customer (not just knowledge of one channel)
- Ability to lead a team through larger-sized programs and navigate ambiguity with minimal guidance
- Data-driven mindset, with the ability to ingest, prioritize, and apply large amounts of information to the situation at hand
- Strong decision-making, organization, time-management, planning, and problem-solving skills
- Ability to plan, negotiate, and purchase print, OOH, and small-scale broadcast as needed
- Willingness to earn or current certification in the following: Google Ads, Meta Blueprint, Microsoft Ads
- Equivalent level expertise or certification in Google Analytics (GA4)
- Solid understanding of Google Tag Manager
- Excellent communication and presentation skills, with ease presenting data-driven solutions to audiences of varying levels of experience
- Desire to collaborate and partner with multiple internal disciplines and agency experts to ensure diverse, holistic customer experience solutions
Benefits That Matter:
Our benefits are designed to support life’s many stages—expected and unexpected. Eligible employees can access:
• Medical, dental, and vision insurance
• Virtual mental health support
• Health Savings and Flexible Spending Accounts (including dependent care)
• Infertility and critical illness benefits
• 401(k) with generous 6–10% employer contribution
• Paid parental leave
• Tuition reimbursement
• Free parking and commuter support
Note: Some benefits apply only to full-time employees.
Who We Are:
Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell-O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bullshit, no politics. Just honest, hard work and great fun.
Equal Opportunity Employer:
We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients, or vendors.
Skills Required
- Five to seven years of media experience (agency preferred) or equivalent
- Ability to lead development of strategic briefs and media plans independently
- Proven experience managing client relationships with mid- to senior-level contacts
- Strong understanding of digital marketing and technology implications for strategy and execution
- Solid grasp of integrated paid media channels and omnichannel program development
- Ability to lead teams on larger programs and navigate ambiguity with minimal guidance
- Data-driven mindset; ability to ingest, prioritize, and apply large amounts of information
- Strong decision-making, organization, time-management, planning, and problem-solving skills
- Ability to plan, negotiate, and purchase print, OOH, and small-scale broadcast
- Willingness to earn or current certification in Google Ads, Meta Blueprint, Microsoft Ads
- Equivalent level expertise or certification in Google Analytics (GA4)
- Solid understanding of Google Tag Manager
- Excellent communication and presentation skills for varied audiences
- Desire to collaborate with multiple internal disciplines for holistic customer experience solutions
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Bold Orange is a customer experience agency helping brands with end-to-end CX needs inclusive of go-to-market experiences, content, UX/UI, loyalty and CRM, performance marketing, digital media and Salesforce Marketing Cloud implementation.
