Media Supervisor

The Opportunity: Contribute To The Growth Of Your Career. 

The Media Supervisor supports the Media & Digital Marketing Manager, partnering with our media agency and in-house team on the planning, execution, optimization and analysis of media campaigns, including social media, digital video, audio, OOH, and Linear TV for our HomeGoods and Homesense brands. 

Key Responsibilities 

• Works with the Media & Digital Marketing team, agencies, and brand marketing teams to develop effective communication tactics and best-in-class user experiences within each paid media channel 

• Works with internal and external partners and agencies to ensure programs are executed flawlessly and drive results 

• Participates in the development of larger strategies and seasonal project plans 

• Monitors the media landscape to provide insights and implications for TJX brands, including distribution of best practices, competitive landscape (media & messaging), and potential technology partners/vendors. 

• Acts as digital media content best practice advisor, providing POV on best-in-class content formats, user experience, and linking strategies. 

• Communicates creative specs, deadlines and creative asset guidelines/examples to Brand Marketing and Creative teams 

• Delivers all required creative assets (created by the Brand Creative teams) and campaign trafficking information to media agency partners 

• Supports all rounds of digital media QA, changes, and final go-live 

• Inputs into Brand Creative briefs and partners on creative review process to ensure all creative content is aligned with the Marketing Strategy and delivered to agencies for execution 

• Maintains a pulse on audience trends and assists in the generation and implementation of target audiences across all digital campaigns (e.g. submitting CRM requests, uploading 1PD lists to platforms, etc) 

• Maintains media budget including invoice reconciliation and billing tracking 

• Partners with Brand Marketing and media agency teams to develop annual Grand Opening media strategy, creates media plans in support of grand openings, gains plan approval from Brand Marketing, and owns media authorization, creative spec delivery, creative trafficking 

• Analyzes programs and provides reporting to cross channel teams with key findings and implications for future programs 

• Provides ad-hoc reporting support 

• Supports the execution of A/B tests and third-party campaign studies including measuring and reporting on findings 

• Partners with internal and external agency teams to assist in delivering Marketing Mix Modeling data inputs and performing data QA 

Who We Are Looking For: You.  

• Bachelor’s Degree in Business, Marketing, Advertising, Communications or related field 

• Experience with executing & measuring various forms of digital media (social, video, paid search, etc.) 

• Related experience with a media agency, vendor or client-side media/marketing 

• Knowledge of media planning, including social media, digital video, audio, OOH, and Linear TV. 

• General understanding of digital analytics platforms (Adobe Analytics, Google Analytics, Facebook Ads Manager) 

• Experience with Microsoft Office suite is required, particularly Excel 

• Excellent project management skills 

• Ability to work with and influence at all levels of the organization 

• Ability to interpret and analyze data and present it to a variety of stakeholders 

• Team player who is collaborative while being an effective communicator 

• Results driven, detail oriented, and self-motivated