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Match Group is the global dating app leader creating meaningful connections for people around the world.
The Role
The Media Strategy Manager will develop integrated data-driven media strategies to drive user acquisition and brand growth, emphasizing collaboration with cross-functional teams and using insights for campaign optimization.
Summary Generated by Built In
We are seeking a visionary, data-driven Media Strategy Manager to unlock growth across Match Group brands through actionable insights, revenue and growth strategy, and go-to-market media plans. This role will work cross-functionally with product, insights, analytics, marketing, and finance. Ideal candidates thrive in fast-paced environments and have a proven ability to translate data into business outcomes.
Know where you belong. Match Group is a leading provider of dating services across the globe. Our portfolio includes Tinder, Match, Hinge, PlentyOfFish, The League, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our platforms—it’s the foundation of every team we hire.
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our New York office 3 days/week.
How You’ll Make an Impact:
- Lead the development of integrated data-backed media strategies across all channels (digital, social, traditional, and emerging platforms) to drive user acquisition, brand growth, and review across Match Group
- Build and present business case for new initiatives; including risk and opportunities
- Partner with brand, creative, insights and analytics teams to align media strategies with overall business goals, setting clear expectations for outcomes
- Use data-driven insights to guide media mix decisions, audience segmentation, and campaign optimization.
- Stay ahead of media trends, technologies, and platform updates to drive innovation and competitive advantage.
- Collaborate with cross-functional teams (brand, comms, product marketing, analytics) to ensure cohesive storytelling and channel alignment.
- Partner with shared media buying team and agencies to effectively communicate and implement campaigns
- Serve as the knowledge export for all media channels
We Could Be a Match If You Have:
- 5+ years in strategy, consulting, growth marketing, or media in a consumer tech or subscription-based company.
- Rich knowledge of the ever changing media landscape; domestic required, international preferred
- Exceptional analytical skills with the ability to show how media plans will impact business outcomes
- Strong collaboration and communication skills; comfortable presenting to senior stakeholders.
- Experience with performance marketing, brand media, and emerging digital platforms.
- Bachelors degree in Business, Economics, Marketing, or related field
#LI- LH1
Why Match Group?
Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:
Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug – Generous PTO and 14 paid holidays so you can unplug
Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
Company Gatherings – We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!
We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.
If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.
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The Company
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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