Media Strategy Director

Job Description:

About the job

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

About the role:

This is a 7 months Maternity Cover Strategy Director role at Dentsu.

In this role, you will lead strategic thinking across key clients and new business, shaping integrated communication solutions that drive business impact. You’ll collaborate with cross-functional teams, influence C-level stakeholders, and champion innovation through data, platforms, and insight. Success in this role requires a balance of visionary thinking and hands-on execution, with a strong ability to lead through influence and deliver measurable outcomes.The successful individual will be able to deliver Dentsu's vision of Innovating for Impact with new products, services and ways of working and advocacy of capabilities, solutions, tools and data sources with new and existing clients. They will report into the Head of Strategy, Media Group Singapore and work closely with APAC Strategy teams, as well as the Creative and CXM Service Lines.

Key areas of impact include:

• Facilitating the development of more impactful and integrated communication solutions working with client leaders and dynamic teams drawn from across lines of business. Clarifying complex marketing challenges, using client and agency data sources. The individual will also be called to anticipate client needs, provide strategic guidance in a way that brings greater focus, alignment, and consistency in the work.

• Forming strong relationships with senior (up to c-level) clients and ensuring Strategy delivered by Dentsu an essential POV to navigate their business and marketing initiatives. Input into QBRs and collaborate with client team and agency partners to understand marketing objectives and build them into success metrics, KPIs and reports in a way that elevates the thinking on the business.

• Defining/input into the ‘Go-to-Market’ Strategy led by media as well as defining roles for media mix and user journey / ecosystem. Developing ways to connect strategy outcomes and audiences into platform to enhance integrated communication solutions and client outcomes.

• Evangelizing strategy in the organization by collaborating with planning teams to upskill them on full-funnel strategy, integrating awareness, consideration, and conversion stages to align with client marketing objectives. Establishing best practice strategic processes, success metrics and KIPs.

• Championing delivery Dentsu products and solutions along with advocacy of capabilities, solutions, tools and data sources with new and existing clients. Developing strategic platforms that inspire innovative comms activation and leverage partnerships to solve client business needs, both on existing clients and in new business efforts, through the use of proprietary consumer research, device-level and first party data sources and industry research

Personal Specification:

• 6+ years working in strategy and planning with progressive levels of responsibility and a track record of success in the media services profession. You should also have prior experience leading the strategy in pitches and a track record of winning new business.

• Experience working in multi-market teams and supporting or leading regional strategy delivery is a must, with strong familiarity with Southeast Asia market dynamics, client needs, cultural nuances, and media landscape across key SEA markets. Experience in Financial Services and digital first brands is plus.

• Ability to articulate the business impact, and effect of media on client business and brand and experience in distilling business performance, conversion journeys and broad digital knowledge into long term and short term goals and projects that drive value for clients.

• Experience of working on large accounts and integrated international marketing campaigns, either as part of a local team working with a regional/global hub or vice versa.

• Skilled with audience data and insight and an understanding of how these can be used to formulate strategic decisions. A passion for delivering exceptional & innovative media plans.

• Experience solutioning and working with subject experts to deliver on all or some of key Dentsu capability areas both on clients and in pitches.

• Analytics and effectiveness measurement.

• Data & audience data management for sizing, targeting and delivering media through platforms and partner.

• Research and Insights product across Agile, Bespoke and Self-Serve product levels.

• Content, customer experience & opportunities for creative capabilities.

• Ecommerce consultancy, and retail media.

• Confident and convincing communicator and presenter with the ability to plan and prioritise projects for greater personal and team effectiveness.

• Strategic thinker, seeing the bigger picture, with ability to analyse everything and think critically when solving problems to come up with unconventional solutions.

• An approachable, inspiring individual and independent thinker who understands the how to lead through influence and across cross-functional teams to elevate collaborative outcomes

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For

Good Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone

Keeping connected

Please visit our website to find out more and connect with us on www.dentsu.com

Please include an updated CV in your application. We regret that only short-listed candidates will be notified.

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