TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
11Alive Atlanta is seeking a motivated and strategically minded Media Strategist to support our sales organization as part of a structured Account Executive development program.
This role serves as a strategic extension of the sales team, supporting pre-sale process, business development, proposal development, and integrated campaign development across broadcast, digital, OTT/CTV, streaming, and emerging platforms. Designed as a hands-on developmental role, this position provides exposure to every phase of the advertising sales cycle while preparing high-performing individuals for transition into a future Account Executive role within approximately 12–18 months based on performance and business needs.
This is not a supervisory position. It is a collaborative, execution-focused role for individuals interested in becoming consultative media sales professionals and future revenue leaders within 11Alive Atlanta.
Key Responsibilities
Sales Support
• Support Account Executives, Account Managers, and Sales Leadership with pre-sale activities including prospecting, audience analysis, marketing objective development, proposal support, and integrated campaign strategy across broadcast, digital, OTT/CTV, and emerging platforms.
• Conduct pre-call planning and utilize provided research to support client conversations and sales initiatives.
• The ideal candidate will combine strong analytical thinking, prospecting discipline, business development initiative, and operational execution while gaining hands-on exposure to every phase of the advertising sales cycle
Business Development & Prospecting
• Build target lists, vet prospects, and assist with appointment setting.
• Identify new business opportunities and support pipeline growth across linear and digital platforms.
Development & Growth
This role is part of a structured development pathway designed to build expertise in:
• Prospecting and business development
• Client strategy and proposal development
• Audience analytics and media planning
• Campaign execution and optimization
• Client retention and revenue growth
High-performing individuals may transition into an Account Executive role within 12–18 months based on performance, developmental progress, and business needs.
As part of the program, the Media Strategist will also help support onboarding and training efforts for future program participants through documentation and knowledge sharing.
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Core Competencies
• Strategic Thinking
• Business Development
• Communication & Relationship Building
• Project Management
• Organization & Multitasking
• Problem Solving
• Consultative Sales Mindset
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Preferred Skills
• Bachelor’s degree preferred or equivalent experience
• Strong communication and organizational skills
• Proficiency in Excel, PowerPoint, and CRM systems
• Experience with Salesforce, WOMS, Comscore, or digital advertising platforms is a plus
• Interest in media sales, marketing, and advertising strategy
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Success Measures
Success in this role is measured by:
• Sales support effectiveness
• Prospecting and pipeline contribution
• Accuracy in campaign execution
• Strategic support provided to the sales team
• Readiness for future Account Executive responsibilities
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Skills Required
- Strategic thinking
- Business development and prospecting skills
- Communication and relationship building
- Project management, organization and multitasking
- Problem solving and consultative sales mindset
- Bachelor's degree or equivalent experience
- Proficiency in Excel, PowerPoint, and CRM systems
- Experience with Salesforce, WOMS, Comscore, or digital advertising platforms
- Interest in media sales, marketing, and advertising strategy
TEGNA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TEGNA and has not been reviewed or approved by TEGNA.
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Healthcare Strength — Medical, dental, and vision options are complemented by company-supported mental health care and telemedicine, with HSA-eligible plans available. Resources such as Spring Health and Teladoc extend accessible care to employees and families.
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Retirement Support — A 401(k) with dollar‑for‑dollar match on the first 4% and immediate vesting is offered broadly, including to part‑time and temporary staff. This structure provides straightforward access to retirement savings from day one.
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Parental & Family Support — Paid parental leave covers at least six weeks for all parents and 12 weeks at full pay for birth mothers. Adoption and surrogacy reimbursement and fertility benefits support multiple paths to family building.
TEGNA Insights
What We Do
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers. In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
