Media Strategist

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:Regular

Job Description :

Breezeline is a dynamic, innovative company providing the very best Internet, TV, and Voice service to the US markets we serve. We are ‘Above And Beyonders’, who consistently strive to surprise and delight our customers by doing the unexpected. We continually look for new and better ways to enrich our customers’ lives through connected and memorable experiences.

As the eighth-largest cable operator in the United States, Breezeline reaches more than 1.7 million homes and businesses in 13 states with Internet, TV, Voice and fiber services. Headquartered in Quincy, MA, Breezeline is a subsidiary of Cogeco Communications Inc. (TSX:CCA).

Why Work At Breezeline?

As one of the country’s fast-growing Internet service providers, Breezeline offers our colleagues a vibrant workplace culture and excellent career opportunities. As a proudly diverse and inclusive organization, we believe that every person’s unique individuality should be welcomed and celebrated, and their abilities and potential should be honored and recognized. It is a key part of our culture to actively promote opportunities internally to ensure that you are never static in your career with us.

Internal Values – How we act

We’re proud that Breezeline is unlike any other employer in the industry. We work hard, but we never lose sight of the big picture. We understand that our colleagues are looking for more than just a great job – they want an extraordinary life – and at Breezeline, we want to make that a reality.

And here is how we do it.

Fun: We laugh a lot. It makes every day brighter, and if you don’t love what you do, you’re not doing it right.

Job flexibility: We think everything you do matters – at work and home.

Discounted services: We offer our customers some fantastic services, and we think you deserve to enjoy them in your home, too.

Total Rewards: Let’s be honest, everyone wants to make a good salary. We offer attractive total rewards and a great culture to go along with it. We’ve got you and your family covered with one of the best packages in the business.

Career evolution: At Breezeline, you get more than just a job. You get all the tools you need to learn, grow, and achieve your career goals!

Cutting-edge technology: Do you have a passion for technology? Great, we do, too. At Breezeline, you will get the opportunity to manage, influence, play, create, fix, and re-shape the industry.

Reporting into the Team Lead, Integrated media, the Senior Media Strategist will work in close collaboration with our internal marketing teams, media and creative agencies. The candidate will be responsible for managing the end-to-end paid media campaigns. This includes working alongside our advertising agency to develop performance media plans, and reporting on campaigns. 

The Senior Media Specialist will act as the go-to escalation point for internal client questions and concerns on campaigns and strive to find new tactics and platforms while collaborating with other internal teams.

What You Will Do

• Develop 360 media strategies to inform media agency briefing

• Responsible for the monitoring, and reporting of campaigns on an ongoing basis

• Ensure the agency optimizes campaigns based on goals and review analytics to ensure goals are being achieved

• Work directly with Marketing and Analytics team to report on insights and measurement of KPIs

• Establish channel and tactical strategies along the path-to-purchase

• Establish benchmarks and projections for tactics

• Work directly with internal clients to present findings and strategy

• Work with creative teams to develop fresh concepts and ideas that drive results

• Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary

• Proof dashboards, ensuring the are accurate prior to status meetings

• Be a mentor for other team members

• Maintain knowledge of industry best practices and developments in technology

• Draft POVs on new tools and tactics, as required

• Draft search and social copy, as required

Requirements

• 5+ years of experience managing media campaigns

• University degree in advertising, marketing, business, or related field

• Excellent aptitude for collaboration and relationship building

• Strong understanding of the Canadian media landscape (offline and online)

• Strong understanding of the English and French canadian cultures

• Bilingual (English and French)

• Up to date on the latest digital trends and able to apply educated recommendations based on this knowledge

• Demonstrates an interest in researching new channels and methods of paid amplification

• Strong attention to detail

• Excellent written and verbal communication with experience presenting to clients

• Highly organized with the ability to function in a fast-paced business environment

• Positive attitude with a solution driven approach

Benefits:

• Competitive salary

• Medical coverage (including prescription and vision plans)

• Dental coverage

• Life Insurance (1x salary at no cost to employee)

• Long and short-term disability insurance (no cost to employee)

• Voluntary employee, spousal, and child life insurance

• Company recognized Holidays with additional Floating Holidays

• Paid Time Off (PTO) programs

• Comprehensive Flex Work Policy

• 401(k) plan eligibility (company match 50% up to 5% of eligible contributions)

• Participation in the Employee Bonus Plan

• Participation in the Cogeco Stock Purchase Plan

• Complimentary and discounted broadband services (for those in our service area)

• Tuition Reimbursement

• Headspace Membership

• Betterhelp Membership

• Opportunities for LinkedIn Learning subscriptions for select colleagues

Location :Quincy, MA

Company :

Breezeline

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [email protected]