Media Specialist

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Role Overview
The Media Associate is the entry-level role within the in-house media team, supporting the team's oversight and governance of paid media campaigns executed by our Agency of Record (AOR) including but not limited to; Paid Social, Programmatic/Display, Video/CTV and Content Syndication channels.
The in-house media team owns the strategy, planning direction, and performance governance for all paid media activations. The AOR is responsible for translating that strategy into live media plans and campaign execution. The Media Associate plays an essential supporting role in ensuring this partnership runs efficiently - helping the team track campaign progress, coordinate agency deliverables, validate outputs against the strategy, and maintain accurate financial records.
This is a learning-intensive, detail-oriented position ideal for someone beginning their career in paid media. You will gain hands-on exposure to enterprise B2B media strategy, agency relationship management, campaign governance workflows, and cross-functional collaboration - building the foundation to grow within the media activation team.
Key Responsibilities
Campaign Tracking & Support• Maintain and update campaign status trackers documenting the status of all live, launching, and ending paid media campaigns.• Organise and file campaign briefs, approved media plans, and agency trafficking documents to ensure the team has a clear, accessible record of what was planned and approved.• Maintain proof-of-posting archives - collecting screenshots and delivery confirmations from the agency to document that campaigns launched as planned.• Assist in organizing campaign assets, creative files, and tagging documentation.• Monitor key campaign milestones and flag upcoming deadlines or missing agency deliverables to the Associate Manager/ Manager.
Agency Coordination & Communication• Serve as a supporting day-to-day point of contact for routine agency requests, information gathering, scheduling and document collection.• Collect weekly / monthly campaign performance data and reporting from the agency, to support campaign performance reviews.• Track agency deliverable timelines (media plans, reports, invoices) and send proactive reminders when deadlines are approaching.• Support trafficking setup by preparing spreadsheets, tracking IDs, and QA checklists.
Quality Assurance Support• Support the Manager and Ad Operations team in reviewing agency campaign setup documentation against approved briefs - acting as a second set of eyes to catch discrepancies before and after launch.• Contribute to the completion of Campaign Launch QA Checklists, verifying that targeting parameters, audience segments, creative tags, and landing page URLs align with the approved Activation Plan.• Flag any setup issues or inconsistencies to the Associate Manager/Manager for agency follow-up and resolution.
Budget & Financial Administration• Log invoices and update budget trackers as media spend is recorded, ensuring documentation stays current and accurate.• Maintain organized files of invoices and budget documentation to support monthly reconciliation and audit readiness.• Support budget pacing oversight by maintaining spend logs and surfacing overspend or underspend patterns to the Manager.
Cross-Functional Coordination• Track the delivery of creative assets from internal teams (Creative, ABM, Digital Experience) to the agency, flagging delays that could impact campaign launch timelines.• Confirm that target account lists are prepared and delivered to the agency on schedule in support of ABM-targeted activations.• Help coordinate timing and handoffs across internal stakeholders to keep campaigns launching on plan and on strategy.
Key Outputs• Campaign Status Tracker (maintained weekly)• Proof-of-Posting & Screenshot Archives• Organized Invoice & Budget Documentation Files• QA Checklist Contributions (pre- and post-launch)• Agency Action Items & Deliverable Logs; status reports• Weekly Performance Data Compilation for Associate Manager/ Manager Review
Qualifications
Qualifications
Required• 0-1 years of experience in marketing, advertising, campaign coordination, or a related role; internship experience considered.• Strong organizational skills and exceptional attention to detail - comfortable working with multiple campaigns, deadlines, and documents simultaneously.• Proficiency in Excel or Google Sheets (pivot tables, basic formulas, data organization).• Clear and professional written and verbal communication skills, including comfortable working with external agency partners.• Bachelor's degree in Marketing, Business, Communications, Advertising, or related field.• Enthusiastic to develop skills in media and a desire to grow brand advertising skills
Preferred• Exposure to digital advertising channels (e.g., Paid Social, Programmatic Display, Video/CTV, Content Syndication) through coursework, internship, or personal projects.• Familiarity with how media agencies operate, including concepts like media plans, Insertion Orders, trafficking, and campaign reporting.• Experience in a B2B marketing environment or interest in enterprise technology marketing.• Familiarity with project management or workflow tools (e.g., Asana, Smartsheet, Workfront).
Skills & Competencies
Hard Skills• Campaign administration & documentation• Agency deliverable coordination & follow-up• Data QA & execution validation support• Data organization & performance reporting support
Soft Skills• Detail orientation & process adherence• Organization & deadline management• Clear communication & cross-functional coordination• Proactive problem identification & escalation• Eagerness and curiosity to learn in a fast-paced media environment
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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