Job Title: Media Specialist
Department: Information Technology
Reports To: IT Director
FLSA Status: Exempt
Salary Range: $22,000 – $25,000 Per Annum
Location: City Hall Municipal Complex
Job Type: Part-time schedule, Monday through Friday, with required availability to work alternating weekends and occasional evenings based on departmental needs. Seeking two creative and motivated part-time Social Media Specialists to assist with developing engaging digital content and promoting City programs, events, services, and community initiatives across multiple social media platforms.
Position Summary:
The City of Opa-locka’s Media Specialist will be responsible for capturing, creating, editing, and publishing high-quality digital content that highlights City activities and effectively communicates with residents and the broader community.
Key Responsibilities
• Create engaging social media posts, graphics, photographs, and short-form videos.
• Develop and publish content for Instagram, Facebook, X , and YouTube.
• Attend City meetings, community events, ceremonies, programs, and other activities to capture photos and video.
• Create short-form video content suitable for social media, including reels, highlights, announcements, and promotional videos.
• Edit photographs, videos, graphics, and other digital media for publication.
• Assist with maintaining a consistent, professional, and engaging City presence across social media platforms.
• Work collaboratively with City departments to identify upcoming programs, events, accomplishments, and information suitable for social media.
• Assist with live or timely social media coverage of special events when required.
• Organize and maintain digital photographs, video footage, and other media assets.
• Perform other media and communications-related duties as assigned.
Required Skills & Technical Experience
Applicants should have experience with or demonstrate proficiency in:
• DSLR or mirrorless cameras for photography and video production.
• Photography composition, lighting, and basic audio/video production.
• Creating and editing short-form social media videos.
• Green screen/chroma key production techniques.
• Adobe Creative Cloud, particularly applications used for photo, graphic, and video editing such as Photoshop, Lightroom, Premiere Pro, or similar software.
• Social media content creation and publishing.
• Instagram, Facebook, X, and YouTube.
• Creating professional graphics, captions, photographs, and video content appropriate for a public-sector organization.
Education & Experience
Candidates should meet one or more of the following qualifications:
• Professional experience working in social media, digital media, photography, videography, communications, marketing, or a related field; or
• College coursework or a degree in Media Arts, Digital Media, Communications, Marketing, Journalism, Graphic Design, Film/Video Production, or a related field, combined with demonstrated social media or content-creation experience.
Equivalent combinations of relevant education, training, professional experience, internships, freelance work, or a strong portfolio may also be considered.
Preferred Qualifications
• Experience photographing or recording live events.
• Experience producing social media reels, promotional videos, interviews, and event recaps.
• Strong written communication and proofreading skills.
• Ability to identify compelling stories, photographs, and moments suitable for social media.
• Ability to work independently while meeting deadlines.
• Familiarity with social media analytics, scheduling tools, and content calendars is a plus.
Portfolio Requirement
Applicants are strongly encouraged to provide a portfolio or examples of previous work, including social media content, photography, graphics, and/or video projects.
Work Schedule & Availability
This position requires flexibility. Candidates must be available to:
• Work an assigned part-time schedule.
• Alternate weekend coverage with the other Social Media Specialist.
• Work occasional late evenings for City meetings, community events, ceremonies, and special programs.
• Travel to various City facilities and event locations as required.
Skills Required
- Experience with or proficiency in DSLR or mirrorless cameras for photography and video production
- Knowledge of photography composition, lighting, and basic audio/video production
- Ability to create and edit short-form social media videos
- Experience with green screen or chroma key production techniques
- Proficiency with Adobe Creative Cloud, including photo, graphic, or video editing applications such as Photoshop, Lightroom, or Premiere Pro
- Experience creating and publishing social media content
- Experience with Instagram, Facebook, X, and YouTube
- Ability to create professional graphics, captions, photographs, and video content for a public-sector organization
- Professional experience in social media, digital media, photography, videography, communications, marketing, or a related field; or related college coursework or degree combined with demonstrated content-creation experience
- Equivalent relevant education, training, professional experience, internships, freelance work, or a strong portfolio may be considered
- Availability for an assigned part-time schedule, alternating weekends, occasional late evenings, meetings, events, and special programs
- Experience photographing or recording live events
- Experience producing social media reels, promotional videos, interviews, and event recaps
- Strong written communication and proofreading skills
- Ability to identify compelling stories, photographs, and moments for social media
- Ability to work independently while meeting deadlines
- Familiarity with social media analytics, scheduling tools, and content calendars
- Portfolio or examples of previous social media, photography, graphics, or video work
What We Do
The City of Opa-locka is the municipal government serving residents of Opa-locka, Florida. It provides general administrative services, police and public safety, transportation, street and infrastructure maintenance, parks and recreation, cultural activities, water and wastewater, sanitation, and planning and zoning. Its stated mission is to enhance quality of life, the environment, and safety through courteous, high-integrity, quality service to the local community.
