Description
Position Summary
The Manager will drive revenue growth by identifying, engaging, and closing new advertising contracts for out-of-home (OOH) advertising solutions. This role builds relationships with local and regional businesses and helps them reach their target audiences through strategic campaigns.
This position is responsible for prospecting new clients, presenting advertising solutions, managing the sales cycle and exceeding sales goals. It also mentors and manages direct reports. The ideal candidate is self-motivated, results-driven, and possesses strong communication and negotiation skills, with a passion for helping businesses grow through outdoor advertising.
Essential Job Functions and Tasks
These essential functions include, but are not limited to, the following. Additional essential functions may be identified and included by the hiring department.
- Identify and pursue new customers within the market through proactive outreach, including cold calling, email campaigns, networking, and in-person meetings.
- Qualify prospects, manage a sales pipeline, and follow up on all leads to ensure consistent deal flow and strong conversion rates.
- Develop a deep understanding of client marketing goals to propose customized billboard and OOH advertising solutions.
- Prepare and deliver compelling sales presentations, proposals, and RFP responses that align with client needs.
- Negotiate pricing and contract terms within company guidelines; finalize agreements by arranging payments and ensuring all documentation is complete.
- Manage existing accounts by renewing expiring contracts, upselling additional placements or services, and maintaining strong client relationships.
- Collaborate with graphic designers to coordinate billboard artwork; ensure designs meet client expectations and are printed and posted accurately and on time.
- Work closely with the operations team to ensure billboard locations are well-maintained and in optimal condition.
- Monitor campaign performance and support clients throughout the advertising cycle, providing excellent customer service from sale to execution.
- Assist with collections by contacting clients for outstanding payments and initiating legal collection processes when necessary.
- Stay up to date on market trends, competitive offerings, and industry best practices to better position the company in sales efforts.
- Participate in market and quarterly meetings, and complete a board ride each quarter to stay informed on inventory condition and placement.
- Mentor and manage the Business Development Representative.
- Manage, and approve timesheet for Business Development Associate
- Perform similar or related duties as required or assigned.
Requirements
Required Education and Experience
- High school diploma (or equivalent) is required.
- Two years of experience in media sales, or other sales related experience.
Required Knowledge, Skills, and Abilities
Intermediate knowledge and skill of:
- Microsoft Windows environment
- Internet browsers
- Outlook
- Microsoft Excel
Additional qualifications:
- Strong attention to detail and excellent organizational skills.
- Strong written and verbal communication skills.
- Customer service orientation with the ability to build and maintain client relationships.
- Ability to handle multiple projects at once and meet tight deadlines under pressure.
- Ability to manage a heavy inbox workload efficiently.
- Ability to work independently and as part of a team and to follow instructions.
- Willingness to travel long distances via automobile.
- Understanding of basic media planning terminology and concepts is a plus.
- Knowledge of Out of Home Dictionary or willingness to learn is a plus.
Equal Opportunity Employer
Lindmark Companies is an EOE/AA/Minorities/Females/Vet/Disability/Sexual Orientation/Gender Identity/Title VI/Title VII/ADA/ADEA employer.
Skills Required
- High school diploma or equivalent
- Two years of media sales or other sales-related experience
- Proven ability to prospect (cold calling, email campaigns, networking, in-person meetings)
- Experience managing a sales pipeline and following up on leads
- Ability to prepare and deliver sales presentations, proposals, and RFP responses
- Negotiation of pricing and contract terms and finalizing agreements
- Account management: renewals, upsells, and maintaining client relationships
- Experience mentoring or managing direct reports (Business Development Representative)
- Approve and manage timesheets for Business Development Associate
- Coordinate with graphic designers to ensure artwork and production accuracy
- Collaborate with operations to ensure locations are maintained and campaigns executed
- Assist with collections and initiating legal collection processes when necessary
- Intermediate knowledge of Microsoft Windows environment
- Proficiency with Internet browsers
- Proficiency with Microsoft Outlook
- Proficiency with Microsoft Excel
- Strong attention to detail and excellent organizational skills
- Strong written and verbal communication skills
- Customer service orientation and ability to build client relationships
- Ability to handle multiple projects and meet tight deadlines
- Ability to manage a heavy inbox workload efficiently
- Ability to work independently and as part of a team
- Willingness to travel long distances via automobile
- Understanding of basic media planning terminology and concepts
- Knowledge of Out of Home Dictionary or willingness to learn
What We Do
The Lindmark Companies is one of the largest independently owned out-of-home advertising firms in the United States, operating as a vertically integrated powerhouse with over 7,400 billboard faces nationwide. They offer billboard advertising, printing, and fabrication services.
