The Scottish Farmer is part of the Newsquest Media Group and is a trusted, long‑established brand with a loyal and passionate readership across Scotland and beyond. While the primary focus of the role is the Scottish market, there is scope to work with clients UK‑wide, offering variety and wider commercial exposure.
You will join a long‑standing, successful and collaborative sales team, who genuinely value the brand and take pride in representing it. Working closely with colleagues across sales, editorial and marketing, you’ll help deliver effective, multi‑platform advertising solutions that drive real value for our clients.
This is an excellent opportunity to be part of a respected media brand while playing a key role in driving digital growth and long‑term commercial success.
Key Responsibilities
- Build and maintain a strong pipeline of advertising business across agriculture, forestry and arboriculture sectors, with a balance of existing accounts and new business development.
- Represent and sell the full portfolio of print, digital and multi‑media advertising solutions, with a strong emphasis on digital revenue growth.
- Support the development and delivery of integrated, cross‑platform campaigns, including print, digital display, sponsorships and bespoke solutions.
- Use a consultative, data‑led approach to understand client objectives, create tailored proposals and demonstrate campaign performance and ROI.
- Work collaboratively with the wider sales team, editorial and marketing colleagues to ensure successful campaign delivery and strong client relationships.
- Contribute ideas and insight to identify new digital products, commercial opportunities and ways to innovate within the portfolio.
- Track, analyse and report on sales performance, market trends and pipeline activity to support revenue targets and business planning.
- Ensure all activity aligns with company policies, processes and performance expectations.
Skills, Knowledge and Expertise
- Proven experience in media, magazine or advertising sales, ideally across both print and digital platforms.
- Confidence in managing key client relationships while actively winning new business.
- Strong commercial awareness with the ability to identify opportunities for upsell and multi‑channel solutions.
- A collaborative team player with the ability to support broader sales objectives.
- Excellent communication skills, with the confidence to engage professionally with clients and internal stakeholders.
- Comfortable using performance metrics, conversion data and insights to optimise campaigns and drive results.
- Well‑organised, adaptable and able to manage multiple priorities in a fast‑paced environment.
- An interest or understanding of agriculture, forestry or rural industries would be advantageous but is not essential.
Benefits
- Competitive salary + uncapped commission
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts including:
- Gym membership
- Cycle to Work scheme
- Eye care
- Retail discounts
- Team building days & annual volunteer charity day
About
A name you can trust - we’ve been a part of your community for generations.LOCALiQ is the name for all that Newsquest Media Group does today, from trusted local newspapers and websites to digital marketing services that can help you reach new customers as you’ve never been able to before.LOCALiQ is the name that combines your trusted local news brand with digital marketing.It hasn’t replaced the name of your local Newsquest newspaper and its website, but it encompasses everything we can offer.Those services include online advertising and best-in-class digital marketing, backed by data gathered from our 1.5 million local campaigns and 45 million monthly users.Put our experts to work for you, and we believe you’re hiring the best marketing partner a business can have.
Skills Required
- Proven experience in media, magazine or advertising sales (print and digital)
- Ability to manage key client relationships and win new business
- Strong commercial awareness and ability to identify upsell and multi-channel solutions
- Excellent communication skills and professional client engagement
- Comfortable using performance metrics, conversion data and insights to optimise campaigns
- Full UK driving licence and access to a vehicle
- Ability to work hybrid with regular in-person collaboration (typically 1-2 days per week in Glasgow)
- Interest or understanding of agriculture, forestry or rural industries
What We Do
We are a media company with a difference. We are committed to bringing a voice to your region by investing in a passionate team of journalists who proudly serve their communities by sharing authoritative news that readers trust. Our sales teams provide local businesses with highly responsive digital advertising and marketing solutions. We are one of the largest regional news publishers in the UK and have a portfolio of more than 250+ local news brands and magazines online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content is read by a substantial proportion of the UK population. In addition to our local news brands, we own a number of digital pure play and specialist media businesses such as s1jobs and s1homes, Exchange & Mart, and Newsquest Specialist Media. We also own LOCALiQ, an award-winning digital marketing agency that specialises in driving more leads, increasing online growth and generating return on marketing investment on behalf of thousands of UK SMBs. Our parent company is Gannett Inc, the largest news publisher in the US. Gannett is listed on the New York Stock Exchange.







