Are you a driven, strategic sales professional looking for a high-impact opportunity in media? WBAL-TV, Baltimore’s NBC affiliate, is looking for a Media Sales Account Executive to develop and manage business across television, digital, and streaming platforms.
This is a rare opportunity to sell marquee sports programming and premium content, including:
- Baltimore Ravens
- Sunday Night Baseball
- Sunday Night Football
- NBA
- The Olympics
- The Preakness Stakes
Compensation: Commission-based (Potential earnings: $50,000 – $75,000+, plus discretionary quarterly bonuses)
If you’re passionate about delivering results for clients, enjoy working with big brands and premium content, and thrive in a high energy, fast-paced, competitive environment, this is the career move for you!
What You’ll Do:
- Generate revenue across WBAL-TV’s platforms (TV, digital, streaming, and web)
- Prospect, contact and present to new businesses
- Develop new revenue through local business development, non-traditional business
- Form strategic and market partnerships with local businesses and national advertisers
- Sell high-profile programming like Sunday Night Football, The Olympics, and major sports franchises
- Manage and grow active account/client portfolio
- Conceptualize, create, and deliver sales proposals that are consistent with station strategies, including customized, research-driven presentations
- Achieve individual sales goals while contributing to WBAL-TV’s dynamic sales team
What We’re Looking for:
- 3+ years of media sales experience preferred (TV, radio, digital, or related industry)
- Proven ability to develop new business and sell to local business owners
- Experience with the development of new business/non-traditional business
- Strong negotiation skills and consultative sales approach
- Experience in a consultative customer-focused business atmosphere
- Accountability within a goal-structured organization; experience in a goal-driven, competitive environment
- Understand and use qualitative research to further sales effort; ability to analyze market research and position clients for success
- Proficiency in Microsoft Office and familiarity with sales software (Wide Orbit, Wide Orbit Media Sales, or similar programs a plus)
- Ability to analyze market research and position clients for success
- Valid driver’s license and a clean driving record
- Related military experience will be considered
- In person attendance is required
Why WBAL-TV?
- Work with one of the most respected media brands in the industry.
- Access to premium, exclusive content that drives results for advertisers.
- Competitive commission structure with unlimited earning potential.
- Career growth opportunities within Hearst Television.
- A collaborative, high-performance team and a strong company culture.
If you’re ready to take your media sales career to the next level, apply today!
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Skills Required
- 3+ years of media sales experience in television, radio, digital, or a related industry
- Proven ability to develop new business and sell to local business owners
- Experience developing new or non-traditional business
- Strong negotiation skills and a consultative sales approach
- Experience in a consultative, customer-focused business environment
- Accountability in a goal-structured organization and experience in a competitive, goal-driven environment
- Ability to understand and use qualitative research to support sales efforts
- Ability to analyze market research and position clients for success
- Proficiency in Microsoft Office
- Familiarity with sales software such as Wide Orbit or Wide Orbit Media Sales
- Valid driver's license and clean driving record
- In-person attendance
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
