Media Relations Specialist (In Office 4 Days/Wk)

Media Relations Specialist

Please Note: There will be an in-office presence expectation at 241 Ralph McGill Blvd, Atlanta, GA four (4) days per week and/or as additionally required, including on call & emergency response scenarios. 
 

Travel within the state of Georgia up to approximately 25% of the time will also be expected. (You will be reimbursed for mileage if not using a rental car or corporate vehicle.)

Position Overview

Georgia Power is seeking a strategic and highly capable Media Relations Specialist to help shape how our company is understood by customers, communities, and stakeholders across the state. This role plays a critical part in protecting and enhancing Georgia Power’s reputation by building trusted relationships with news media, supporting proactive storytelling, and responding effectively during high visibility and time sensitive moments.

The success of this role depends on the candidate’s ability to build and maintain relationships within the business across the state. The ideal candidate brings strong news judgment, excellent writing and interpersonal skills, and a desire to deeply understand the business to translate complex operational work into clear, credible stories.

Key Responsibilities

Media Relations & Spokesperson Support

• Serve as a day-to-day media contact for assigned topics, regions, or business units, working closely with the media relations manager and senior communications leaders
• Respond to inbound media inquiries with accuracy, urgency, and sound judgment, including during storms, emergencies, or emerging issues
• Participate in an on‑call media rotation and tracking 24 hours a day, seven days a week when scheduled and during emergencies/storms.

Proactive Story Development & Pitching

• Develop and pitch proactive, hyperlocal story ideas that reflect Georgia Power’s operational priorities, community investments, reliability efforts, and customer benefits
• Maintain a forward-looking pipeline of story opportunities informed by ongoing engagement with internal partners
• Identify emerging media trends, seasonal moments, and news hooks to recommend timely outreach

Business Immersion & Internal Partnership

• Build strong working relationships with internal stakeholders across operations, reliability, customer service, generation, transmission, and community engagement
• Regularly engage with assigned business units through meetings, site visits, and time in the field to surface authentic, credible story ideas
• Serve as a communications partner who understands the business well enough to anticipate opportunities and risks

Issues, Crisis & Event Communications

• Support reactive communications during storms, outages, regulatory developments, or other high-profile issues
• Assist in drafting statements, FAQs, talking points, and background materials under tight deadlines
• Support media engagement around major announcements, infrastructure projects, and public events

Executive & Subject Matter Support

• Help prepare leaders and subject matter experts for media interviews by developing background briefs, anticipated Q&A, and reporter profiles
• Provide clear, trusted counsel on messaging, tone, and interview dynamics

Content, Tracking & Measurement

• Draft and edit press releases, media advisories, newsroom stories, and briefing materials
• Track media coverage, pitch outcomes, and relationship activity to inform future strategy and continuous improvement

Success in This Role Looks Like:

• Proactive media coverage is generated consistently through strong pitching and sustained reporter relationships
• A healthy, forward looking story pipeline exists for assigned regions or business units
• Internal partners view this role as a trusted communications advisor who understands their work and helps tell their story
• Media inquiries are handled accurately, promptly, and professionally—even in high-pressure situations
• Relationships with reporters are strong enough that Georgia Power is seen as a credible, responsive, and reliable source
• Field engagement and business immersion regularly result in compelling, operationally grounded stories
• Media efforts clearly connect Georgia Power’s work to customer benefit, reliability, and community impact

Qualifications

Required

• Bachelor’s degree in Communications, Journalism, Public Relations, or a related field
• 3-5 years of experience in media relations, journalism, public affairs, or corporate communications
• Demonstrated experience working with news media and responding on deadline
• Strong writing and editing skills, with the ability to simplify complex topics
• Sound judgment, discretion, and professionalism in high visibility situations

Preferred

• Experience serving as an organizational spokesperson
• Familiarity with utilities, energy, infrastructure, environmental policy, or regulated industries
• On camera or broadcast interview experience
• Experience supporting crisis or issues communications
• Knowledge of Georgia media markets

Knowledge, Skills & Abilities

• Strong understanding of newsroom operations and what drives coverage
• Excellent verbal communication skills and executive presence
• Ability to manage multiple priorities under tight deadlines
• High emotional intelligence and collaborative working style
• Comfortable operating in fast‑moving or ambiguous situations

Behavioral Attributes

• Demonstrates Georgia Power values: Safety First, Act with Integrity, Intentional Inclusion, and Superior Performance
• Calm, credible, and steady under pressure
• Proactive, self-directed, and accountable
• Curious about the business and motivated to continuously improve communications outcomes

Why This Role Matters

This role helps define Georgia Power’s public voice—telling the story of how we serve customers, invest in communities, and keep the lights on every day. It offers meaningful visibility, responsibility, and the opportunity to make a real impact on how the company is perceived across Georgia.