Job Summary:
The Media Relations Specialist III is responsible for maximizing earned media opportunities in both traditional news and across a variety of platforms, tracking the benefits of these efforts to drive awareness and business goals.
Essential Functions:
- Responsible for identifying new story opportunities to position CareSource with media outlets and build brand awareness with target audiences
- Develop and manage content for media and external audiences, including news stories, news releases and other communications
- Manage agencies in markets to support company initiatives
- Respond to media inquiries in a timely and appropriate manner
- Provide support during crisis situations with strategic communications
- Monitor daily local, regional and national news coverage about CareSource, health care and related issues
- Manage ongoing earned media intelligence platforms and develops quarterly reports
- Support social media strategy
- Responsible for promoting CareSource locally in all markets and nationally including developing award entries, coordinating media events and providing support to company spokespeople/ presenters
- Develop and maintain relationships with key internal stakeholders, including executives, to ensure successful collaboration
- Responsible for ensuring all external materials are consistent with brand positioning, established guidelines
- Serve as a liaison with key departments to provide effective communication strategy
- Maintain a leadership role on project teams
- Perform any other job duties as requested
Education and Experience:
- Bachelor’s degree or equivalent in Communications, Public Relations, Journalism, or related field or equivalent work experience is required
- Minimum of five (5) years of experience in media relations is required; healthcare communications experience is preferred
- Previous professional writing experience is preferred as demonstrated by portfolio
Competencies, Knowledge and Skills:
- Intermediate proficiency level with Microsoft Office
- Intermediate proficiency level with visual software programs, such as PowerPoint or other related software program is required
- Ability to communicate effectively through oral and written communications
- Ability to articulate thoughts with all levels of management and in pressure intense situations
- Ability to handle sensitive and confidential matters with discretion.
- Effective decision making and problem resolution skills
- Strong critical listening and thinking skills
- Advanced writing and editing skills
- Experienced technical writing skills preferred
- Ability to work on and meet tight deadlines
Licensure and Certification:
- None
Working Conditions:
- General office environment; may be required to sit or stand for extended periods of time
- May require minimal travel
Compensation Range:
$61,500.00 - $98,400.00CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.
Compensation Type (hourly/salary):
SalaryOrganization Level Competencies
Create an Inclusive Environment
Cultivate Partnerships
Develop Self and Others
Drive Execution
Influence Others
Pursue Personal Excellence
Understand the Business
Top Skills
What We Do
Health Care with Heart. It is more than a tagline; it’s how we do business. CareSource has been providing life-changing health care to people and communities for nearly 30 years and we will continue to be a transformative force in the industry by placing people over profits.
CareSource is and will always be members first. Even as we grow, we remember the reason we are here – to make a difference in our members’ lives by improving their health and well-being. Today, CareSource offers a lifetime of health coverage to nearly 2 million members through plan offerings including Marketplace, Medicare Advantage and Medicaid. With our team of 4,000 employees located across the country, we continue to clear a path to better life for our members. Visit the "Life" section to see how we are living our mission in the states we serve.
CareSource is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, protected veteran status or any other characteristic protected by applicable federal, state or local law. If you’d like more information about your EEO rights as an applicant under the law, please click here: https://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf and here: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf
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