Media Relations Manager

Job Description:

Media Relations Manager - 9-month fixed term contract

Do you have a passion for storytelling, creating relationship, and saying thank you?

Workhuman, the pioneer of employee recognition, is hiring an experienced, creative, and proactive PR professional to join our Corporate Communications team. Reporting to the Director, External Comms, the Media Relations Manager supports strategy and development of PR and external comms activities in Ireland and the UK. This person will help drive our brand, product, and thought leadership communications with the goal of managing and improving Workhuman’s reputation, brand awareness and authority externally.

What we can offer you :

As Workhumn scales change continues to be part of our DNA. But we like to think that's all part of the fun. So, this will give you the flavor of the type of things you'll be working on when you start, but this will likely evolve. Your responsibilities would include:

• Establishing and nurturing relationships with key journalists in IRE and the UK, and lead inbound requests on a range of issues

• Driving Irish media coverage that furthers Workhuman’s key themes and overarching narrative and supports employer brand efforts

• Driving UK media coverage that furthers Workhuman’s key themes and overarching narrative and supports sales efforts

• Collaborating with External Comms team on data storytelling efforts

• Crafting a calendar and plan for press releases and other PR engagements to communicate company news, achievements, and events effectively. Aligning with Marketing and amplify global campaign messaging.

• Securing opportunities to feature employees in the media.

• Assisting with paid media opportunities.

• Crafting and pitching brand, product, and thought leadership stories across a range of platforms to promote company presence and standing as a Great Place to Work.

• Creating briefing documents and talking points for executive and spokesperson media briefings.

• Developing and implementing brand awareness campaigns to increase the company’s visibility and enhance its reputation among potential employees in the region.

• Supporting with the promotion of Workhuman Live events.

• Reporting on wins and outcomes; translate for different audiences.

• Partnering with marketing, customer marketing, internal comms, product, analyst, and other teams to ensure media efforts are aligned with larger corporate initiatives.

• Assisting with crisis communication as required.

• Coaching and supporting senior leaders, including the executive committee/C-suite, and senior executives as spokespersons

The Skills you will bring:

Passion for creative storytelling is key. This person will partner with cross-functional teams across marketing, product, employer brand, internal communications, and other functions to drive external communications that educate key audiences on our technology, principles, customers, and personnel. The ideal candidate should bring a strong mix of strategic and tactical communications experience, with an ability to build, own, and implement successful launches and programs. This person must be able to move fast and collaboratively on a myriad of topics, understand and translate key themes and storylines for media, and bring fresh thinking to modern storytelling across a diverse number of channels. The ideal candidate should:

• Bring a solid background of driving media campaigns with a proven track record of high-level media contacts/placements

• Have a strong mix of strategic and tactical communications experience, with an ability to build, own, and implement successful launches and programs.

• Be able to move fast and collaboratively on a myriad of topics, understand and translate key themes and storylines for media, and bring fresh thinking to modern storytelling across a diverse number of channels.

• Be an exceptional communicator who is highly organized, agile, and capable of managing a large volume of competing priorities and demands in a fast- paced environment.

• Have strong writing and verbal skills – with the ability to create a wide range of materials, including pitches, press releases, bylines, etc.

• Be comfortable managing high-profile, complex stories

• Have strong analytical skills – with the ability to translate “soft results” into hard numbers that can be shared with leadership teams.

• Have top notch collaborative skills, with the ability to work with many people at once and be open to new ideas, suggestions, and “in it to win it” together mentality.

Achievements

• 6+ years in media relations or journalism.

• PR agency experience is a plus.

• Must have nose for news.

• Enjoys working with media regularly

• Willing to travel (as appropriate)

• Bachelor’s degree or equivalent

Benefits

• 25 days annual leave, increasing with years of service

• Company plan VHI Health Care & Dental cover for employee and dependencies

• A Pension commencing after probation period

• Participation in Workhuman’s employee recognition programs

• Discounted gift certificates

• Discounted TaxSaver Travel cards/free car parking (subject to availability)

• Income Protection

• Life Assurance

• Access to our Tuition Reimbursement Scheme

• Access to Workhuman University

• Additional ‘perks’ - Free grab and go breakfast and lunch options, fruit, tea/coffee, fantastic catered events and wellness activities throughout the year throughout the year etc

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Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at [email protected] for assistance. We are committed to ensuring equal access to opportunities for all individuals.

The Company:

At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, innovative with a growth mindset

We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large-sized workplace category. We were also recognised as the Best Workplace for Women and the Best Workplace in Technology in 2020, 2021, and 2022.

• In 2021 we were named as #2 Best Workplace in Europe in the medium-sized workplace category.

•  We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as the Best Place to Work in Boston, U.S. Best Large Places to Work, and U.S. Best Places to Work.

• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.

• Our core values are Respect, Determination, Innovation, and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based solely on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.