Media Planning Manager– Southeast Asia (Bangkok-Based)

Who are we?

Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back. To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.

Nothing's debut smartphone, Phone (1), earned Time Magazine’s prestigious Best Inventions for Innovative Smartphone Design award. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative.

In 2023, the company launched Phone (2) to wide acclaim from its community, the media, and design enthusiasts, and in 2024, Nothing launched its CMF Phone 1, and Nothing Phone (2a) Series, with both receiving an overwhelmingly positive reception. 

To date, Nothing has sold more than 9 million units worldwide across its product lines, having released 21 products across audio, smartphones and wearables under the Nothing and CMF by Nothing brands. The company has amassed a cumulative revenue of $1 billion.

All products are developed in close collaboration with the Nothing Community, which includes over 8,000 private investors and are crafted with sustainability at the forefront.

If that sounds like something you'd like to be part of, read on..

The Role:
We’re looking for a strategic and dynamic Media Planning Manager to join our team in Bangkok. Reporting to the Head of Marketing SEA, you will be responsible for developing and executing data-driven digital marketing strategies to drive brand growth, engagement, and sales across Southeast Asia. This role demands a mix of creativity, analytical thinking, and leadership—with a strong focus on omni-channel performance, innovation and local relevance.

RESPONSIBILITIES:

• Develop and execute the end-to-end digital marketing strategy for Southeast Asia, aligned with global brand direction and local business objectives.
• Lead performance marketing across key global and local platforms: Meta, Google, TikTok, Grab and Line, and emerging channels—optimising for ROI, user acquisition, and retention.
• Act as the key liaison for marketplace platforms (e.g., Shopee, Lazada), overseeing channel marketing, promotions, and performance in collaboration with sales and e-commerce teams.
• Collaborate closely with regional and global teams to localise campaigns and digital assets for the Southeast Asia audience.
• Analyse market trends, consumer behaviour, and competitive landscape to identify opportunities for growth and innovation.
• Manage digital marketing budgets, track KPIs, and provide regular performance reports with actionable insights.
• Lead and mentor stakeholders and agency partners to ensure excellence in execution and continuous improvement.
• Experiment with new tools, technologies, and platforms to keep Nothing at the forefront of digital marketing in the tech and lifestyle space.
• Develop and integrate Out-of-Home (OOH) media plans in Thailand as part of broader omni-channel campaigns, ensuring synergy with digital efforts.

REQUIREMENTS:

• 5+ years of hands-on experience in digital marketing, with at least 2 years in a managerial role—preferably within tech, lifestyle, or consumer electronics.
• Proven track record in managing performance marketing campaigns with clear ROI outcomes.
• Deep understanding of social media platforms, content trends, and digital consumer behaviour in Southeast Asia.
• Experience with CRM tools, marketing automation, and analytics platforms (e.g., Google Analytics, Meta Business Suite).
• Strategic thinker with the ability to translate data into actionable marketing plans.
• Entrepreneurial mindset—comfortable in a fast-paced environment and able to manage multiple projects simultaneously.
• Excellent communication skills in both English and Thai (written and spoken).
• Creative, proactive, and highly organised with strong attention to detail.

Preferred Qualifications

• Experience managing marketplace platform marketing (Shopee, Lazada, Tokopedia, etc.).
• Knowledge of integrated media planning, including OOH, TV, or radio, within the Thai market.
• Established relationships with local media vendors, platforms, or agencies in Southeast Asia.